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Friend of the month - september

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In Have your say on September... Kristian Moeller from Germany!




"Sustainability labels and certifications will be the baseline for all flowers and ornamentals sold on the European retail market, and increasingly also for smaller shops"
This month our featured friend is Kristian Moeller, CEO to GLOBALG.A.P. He shared his expertise with sustainability certification labels and its importance to the whole flower industry. His insights about how sustainable labels can help to enhance your business will make you smile!


FSF:Why are certification labels important for the flower industry?
Kristian: Certification of good agricultural practices addressing also environmental and social issues guarantee that the production processes also for flower and ornamental products have been checked for meeting consumer expectations. Certification labels provide the transparency and traceability for floral buyers.