Entradas

Mostrando entradas de junio, 2015

Friend of the month - may 2015

Imagen
Have your say in May... Nadine Weckardt from Germany!

"Once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed!"
By: Juliana Díaz, MBA.



In the mother's month we had a little chat with Nadine Weckardt, well-known Floral Designer and 2007 European Champion of Floral Design. She's proud of providing her shop with sustainable products and keep her mother's legacy of floral design in her life. Let's see what she thinks about sustainability!


Florverde® Sustainable Flowers:as a florist how important is for you to work with sustainable flowers?

Nadine Weckardt:I try to work more and more with them because there's times in my shop when i don't want to buy a lot of fresh flowers especially during summertime and i still want my shop to look filled. I also use them a lot during christmas... in arrangements with no waterbase.


FSF®: Do you think european consumers care more about sustainable flowers than before?

Nadine: It s…