tag:blogger.com,1999:blog-83690121083389855712024-02-07T04:45:38.904-05:00Tingua's BlogNews, pics, interviews and more about flowers + sustainability.
Powered by <a href="http://www.florverde.org">Florverde.org</a>Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-8369012108338985571.post-28450582976974863212019-07-08T10:50:00.000-05:002019-07-16T17:52:44.095-05:00Building a family in the flower business<div class="separator" style="clear: both; text-align: start;">
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<tr><td class="tr-caption"><span style="font-size: xx-small;"><i>Marleny Farías, manager of Melody Flowers. Courtesy: Melody Flowers</i></span></td></tr>
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<span style="font-size: x-small;"><span style="font-size: small;">A conversation with Marleny Farías is like sitting down and talking to a mother. But this mother tells stories and anecdotes of her life and of the times when she has had to advise and take to task her large family of more than 300 people.</span></span></div>
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<span style="font-size: x-small;"><b><a href="http://tinguablog.blogspot.com/2019/07/construyendo-familia-en-el-negocio-de.html">Para leer este post en español, por favor haga click aquí.</a></b></span></div>
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Marleny has been the manager of Melody Flowers since it was created 21 years ago. A Colombian flower company dedicated to the production of roses and gypsophila in the savanna region of Bogotá. Melody Flowers is a Florverde Sustainable Flowers certified company and we talked to the manager about her role in floriculture.<br />
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As an accountant, Marleny began her history in floriculture through her husband, entrepreneur Felipe Cely, who has been a floriculture entrepreneur for more than 40 years and founding partner of several flower companies in the country.<br />
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"<i>I got involved in floriculture many years after Felipe did because my children were small and I wanted to spend more time with them. At that point in time, I worked independently so I could be there when they arrived home from school.</i>" she tells us.<br />
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When her third child turned 9, Marleny began to devote herself full time to the management of the newly founded Melody Flowers. Together with Felipe, they share the management of the company.<br />
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Building the great Melody family</h3>
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Marleny has seen many more than the current 367 people on the payroll pass through the company. As she says: they have all helped build the "great Melody family", referring to all the people who have worked and are part of the company.</div>
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<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: xx-small;">Melody Flowers</span></i></td></tr>
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"<i>Perhaps because of my own experience, I have been interested in highlighting the importance of creating a family through welfare and human management programs. As a mom you know many things and have a lot of experience, so you can give advice on and manage certain issues. They learn to love their family more when they are supported and given guidance.</i>" she says.<br />
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For her, a family which is able to count on both a mother and a father is ideal. However, when this is not the case, both mothers and fathers who are heads of families have a fundamental role in the construction of a good society. Advising and guiding the workers of the company on issues such as educating their children and sharing the responsibility for the children’s upbringing are important when it comes to building strong families.<br />
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"<i>It helps them to realize that their children are the future of their family, that they are ultimately the future of the country, and that we have to take care of them and educate them as best we can. I believe that children are the reflection of their parents.</i>" she says.<br />
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This big Melody family has seen many generations work on their crops; many of the worker’s children have begun working there once they reach the legal age. Some of them continue their high school, technical and university studies while working for the company, and several of them have continued working for Melody Flowers as supervisors, technicians and professionals in the production or administrative areas.<br />
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And that spirit of personal growth is one of the advises that Marleny includes in her talks and welfare programs directed at the workers: </div>
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<i style="color: #274e13;">I tell them: Everyone in this company has a normal intelligence, but what makes us all different one another are the goals that we set and the projects that we have in our lives.</i></blockquote>
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Sustainability and profitability is the obligation of every company</h3>
As far as Marleny is concerned, a company doesn’t belong to its owners, nor its current workers, but instead, it belongs to its future workers and owners. A company has to be profitable so that it can continue to produce and employ hundreds of families that depend on it. But what’s more, it must be sustainable in order to ensure that the impact is long lasting, over time.<br />
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"<i>From the moment that new personnel are inducted, we emphasize how important it is for our actions to have a long lasting effect. A company can’t close, it must endure, hopefully for many years, taking care of the environment, its family, and community, while complying with the legal regulations.</i>" she reminds us.<br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><i>Melody Flowers</i></span></td></tr>
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In order to emphasize the importance of the company’s sustainability, and taking into consideration the deteriorating situation of our planet, Melody Flowers has focused on fostering a culture of caring for the environment in the children enrolled in the educational institutions in El Rosal y Subachoque.<br />
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They hold workshops related to the environment and self-care. Likewise, together with the teachers, they organize farm visits in order to learn about the production processes, and encourage the children from these areas to become involved and understand the importance of the flower companies when it comes to generating employment.</div>
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<i>"For example, during the cultural week, we carried out an activity related to the countries that have to do with flowers, both producers and buyers, and we illustrated the values of each country; to the point that they ended up speaking Japanese!"</i> she jokes.<br />
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The Children's Day celebration is very important every year at Melody Flowers. On this day the children visit the company and take part in the cultural activities organized by their parents during the cultural week, as well as participating in recreational activities with other children the same age and integration activities with their parents based on the values of the company.<br />
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When we asked Marleny about what she feels has been the greatest lesson she has passed on to her children through her work as an entrepreneur in the flower industry, she tells us:</div>
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<tr><td class="tr-caption"><span style="font-size: xx-small;"><i>Felipe Cely and Marleny Farías - Flower producers of Melody Flowers</i></span></td></tr>
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<i>"For me it was very important that my children understood that a company without its workers is not a company. If we don’t have collaborators, the company wouldn’t exist. They understood the message very well, because two of my children are still involved in floriculture. It’s special to see when they go to the farm and they are greeted and the people recognize them; you can see the affection they have for them, because we are all close.”</i><br />
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Are you a flower producer and would like to certify the sustainable practices of your company?<br />
Know how to obtain the Florverde Sustainable Flowers certification here: <a href="http://www.florverde.org/">www.florverde.org</a><br />
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--&gt;Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-71464310299814216922019-07-08T10:34:00.000-05:002019-07-16T17:34:37.912-05:00Construyendo familia en el negocio de las flores <div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 10px;">Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers</span></td></tr>
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Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas.</div>
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<a href="https://tinguablog.blogspot.com/2019/07/building-family-in-flower-business.html"><b><span style="font-size: x-small;">To read this entry in English, please </span><span style="font-size: x-small;">click here</span></b></a><br />
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Marleny ha sido la gerente de <b>Melody Flowers</b> desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. <br />
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Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. <br />
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“<i>Yo me involucré a la floricultura varios años después que Felipe porque mis hijos estaban pequeños y yo quería estar más tiempo con ellos. En este tiempo trabajé independiente y estaba a tiempo para esperarlos cuando llegarán del colegio</i>”, nos cuenta. <br />
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Cuando su tercer hijo cumplió 9 años, Marleny pasó a dedicarse tiempo completo a la gerencia de la recién fundada Melody Flowers. Junto a Felipe comparten el direccionamiento de la empresa.<br />
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Construyendo la gran familia Melody</h3>
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Marleny ha visto pasar por la empresa a muchas más personas de las 367 que cuentan en la nómina de trabajadores a la fecha. En este tiempo, y como lo dice ella: ha ayudado a construir la “gran familia Melody”, como se refiere a todas las personas que trabajan y hacen parte de la empresa. </div>
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“<i>Tal vez por mi propia experiencia, me ha interesado resaltar a través de los programas de bienestar y gestión humana la importancia de la familia. Uno como mamá sabe muchas cosas y ha adquirido mucha experiencia y puede orientar en ciertos temas. Ellos aprenden a querer más a su familia cuando se les apoya en esa parte de orientación</i>”, nos comparte. <br />
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Para ella, contar con el papá y mamá es lo ideal en las familias. Sin embargo cuando no es así, tanto madres como padres cabeza de familia tienen un rol fundamental en la construcción de una buena sociedad. Tener la oportunidad de asesorar y guiar a los trabajadores de la empresa en temas de formación a los hijos, responsabilidad compartida en la crianza son temas importantes para construir familias sólidas. <br />
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“<i>Se les ayuda a ver que los hijos son el futuro de esa familia, que son en últimas el futuro del país y que hay que cuidarlos y educarlos muy bien. Yo creo que los hijos son el reflejo de sus padres</i>”, nos dice. <br />
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Y es que esta gran familia Melody ha visto pasar muchas generaciones por sus cultivos, ya que muchos de los hijos de los trabajadores han ingresado a trabajar allí una vez cumplen la mayoría de edad. Algunos de ellos continúan sus estudios de secundaria, técnicos y universitarios mientras laboran en la empresa. Varios de ellos han continuado vinculados a Melody Flowers como Supervisores, Técnicos y profesionales en las áreas de producción o administrativa. <br />
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Y ese espíritu de superación es uno de los estandartes que Marleny lleva en sus charlas y programas de bienestar a los trabajadores: </div>
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<span style="color: #274e13;"><i>Yo les digo: Todos los que estamos aquí en esta empresa tenemos una inteligencia normal, pero lo que nos hace diferentes es la meta que nos fijamos y el proyecto de vida que nos proponemos</i>.</span></blockquote>
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La sostenibilidad y la rentabilidad es un compromiso de toda empresa </h3>
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Para Marleny, las empresas no son de los dueños ni de los trabajadores que están ahora sino de los que vienen después. Una empresa tiene que ser rentable para que pueda seguir produciendo y dando trabajo a cientos de familias que dependen de ella. Pero además, debe ser sostenible para garantizar que el impacto sea perdurable en el tiempo.<br />
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“<i>Desde la inducción al personal nuevo recalcamos la importancia de que las acciones deben perdurar en el tiempo. Una empresa no puede terminarse sino que tiene que perdurar, ojalá por muchos años, cuidando el medio ambiente, a nuestra familia, la comunidad y cumpliendo con las normas legales</i>”, nos recuerda.<br />
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Y en este objetivo de recalcar la importancia de la sostenibilidad de la empresa y pensando en la situación de deterioro de nuestro planeta, Melody Flowers se ha enfocado en llevar la cultura de cuidado del medio ambiente a los niños de las instituciones educativas de las poblaciones de El Rosal y Subachoque. </div>
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<span style="text-align: center;">Allí se adelantan talleres relacionados con el medio ambiente y el auto-cuidado. Así mismo, junto con los profesores se organizan visitas a las fincas para conocer los procesos de producción, y que los niños de estas zonas se involucren y descubran la importancia de las empresas de flores en la generación de empleo. </span></div>
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“<i>Para la semana cultural por ejemplo, hicimos una actividad de los países que tenían que ver con flores, tanto productores como compradores, y trabajamos los valores de cada país. Ese día, ¡hasta terminaron hablando japonés</i>!”, nos cuenta divertida. <br />
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La celebración del Día de Los Niños es muy importante cada año en Melody Flowers. Este día los niños visitan la empresa y comparten las actividades culturales organizadas por sus padres en la semana cultural, además de hacer actividades recreativas con los niños de acuerdo con sus edades y de integración con sus padres basado en los valores de la empresa. <br />
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Cuando le preguntamos a Marleny cuál siente que ha sido la mayor enseñanza que le ha dejado a sus hijos por medio de su labor como empresaria de las flores, nos dice: </div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJXiOeqlIrs1pru-tBMEvjjARRm5_8QZt3TLhEL71o4ePAvjBImPfDOtFW-xm-xydzSeFSxXUPodmJ9v5vWAPkrgIPyhV2_cGB5VEB7olgtdbJHXS5r1ecn9cJItv2O5sNl4qOsdiOBuuL/s1600/DSC00708.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJXiOeqlIrs1pru-tBMEvjjARRm5_8QZt3TLhEL71o4ePAvjBImPfDOtFW-xm-xydzSeFSxXUPodmJ9v5vWAPkrgIPyhV2_cGB5VEB7olgtdbJHXS5r1ecn9cJItv2O5sNl4qOsdiOBuuL/s400/DSC00708.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Felipe Cely y Marleny Farías - Floricultores de Melody Flowers</td></tr>
</tbody></table>
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“<i>Para mí era muy importante que mis hijos entendieran que una empresa sin su gente no es empresa. Si no tuviéramos a nuestros los colaboradores no existiría la empresa. Lo entendieron muy bien, porque dos de mis hijos siguen involucrados en la floricultura. Es especial cuando ellos van a la finca y los saludan y los reconocen, se les ve el cariño que sienten por ellos, porque todos somos cercanos</i>”.<br />
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<a name='more'></a><br />
<br />
¿Eres productor de flowers y quieres certificar la sostenibilidad de tu empresa?<br />
Conoce cómo obtener el sello Florverde Sustainable Flowers en <a href="http://www.florverde.org/">www.florverde.org</a><br />
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-->Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-22409440043477279712019-06-27T12:27:00.001-05:002019-07-16T17:37:43.263-05:00Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified<div class="separator" style="clear: both; text-align: center;">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0vbf4LKVI_94PFPaPmi_Ovfca6F5UEZ7CTMU9whgBdnQo6Z48lCX2q0p0CNFuKRmG7pIY_mDu6JwxedJbtXqxWJgZqRnEs0npW1e2LFncmPJ9_rsz-hqwv2CGAVwajAyNOU9xnRGeUO60/s1600/Label2.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1377" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0vbf4LKVI_94PFPaPmi_Ovfca6F5UEZ7CTMU9whgBdnQo6Z48lCX2q0p0CNFuKRmG7pIY_mDu6JwxedJbtXqxWJgZqRnEs0npW1e2LFncmPJ9_rsz-hqwv2CGAVwajAyNOU9xnRGeUO60/s1600/Label2.jpeg" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="color: #274e13;">Sello de certificación Florverde Sustainable Flowers.</span></td></tr>
</tbody></table>
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<span style="font-size: large;">E</span>n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo.<br />
<br />
<a href="http://tinguablog.blogspot.com/2019/06/this-is-florverde-sustainable-flowers.html"><span style="font-size: x-small;">To read this entry in English, please </span><span style="font-size: x-small;">click here</span></a><br />
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Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel de consumidor final.<br />
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El <i style="text-align: justify;"><a href="https://sustainabilitymap.org/">Sustainability Map</a></i>, una iniciativa del <i>International Trade Center </i>de las Naciones Unidas que recopila información de más de 200 estándares a nivel mundial, permite comparar en línea los contenidos de los diferentes estándares, para dar al usuario una idea acerca de la robustez del estándar en consulta. <br />
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En esta serie de fichas, entregaremos las generalidades de los comparativos entre FSF y otros estándares disponibles para flores. </div>
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<h2>
<b>Florverde Sustainable Flowers y Rainforest Alliance Certified</b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyZF01oYfwllYb33P0BxTbzazVBChXDIXGfZ89pAeA0UUcbeFRc9KdEy2oA_VIc13XoxnJnCN0ivBMA7P1hkYoag1X5skT8Wpv150y0vshLekCRQVUFT9RVKAM-YN-XNwy9Ut9OpgOPaX2/s1600/Screen+Shot+2019-06-25+at+12.37.43.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="460" data-original-width="1452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyZF01oYfwllYb33P0BxTbzazVBChXDIXGfZ89pAeA0UUcbeFRc9KdEy2oA_VIc13XoxnJnCN0ivBMA7P1hkYoag1X5skT8Wpv150y0vshLekCRQVUFT9RVKAM-YN-XNwy9Ut9OpgOPaX2/s1600/Screen+Shot+2019-06-25+at+12.37.43.png" /></a></div>
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Un estándar muy difundido es <i style="text-align: justify;"><a href="https://www.rainforest-alliance.org/" style="text-align: justify;">Rainforest Alliance Certified</a> </i>que cuenta con uno de los más importantes reconocimientos mundiales por sus maravillosas campañas hacia el consumidor final, lo que lo ha posicionado como una marca de alta recordación a nivel mundial. Este estándar tuvo origen en Centroamérica, e inicialmente fue nombrado “Eco-ok”, pero con el tiempo cambió su nombre por el de la ONG que lo impulsó originalmente, lo que sucedió a finales de los años 90 para abordar la problemática en pérdida de biodiversidad que representaba el cultivo de banano en Honduras, Costa Rica y otros países exportadores. <br />
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La incursión en flores se dio a principios de los 2000, cuando RA en Costa Rica propuso un perfil del estándar para abordar la problemática ambiental que presentaba la producción de follajes en ese país y luego se extendió para flores en Colombia. Sin embargo, la proporción de la certificación de flores por RA en el mundo es mínima respecto a su proporción de café, banano o cacao certificado. Hoy en día la normativa es única para todo tipo de cultivos y eso hace que no sea detallada ni enfocada a la solución de problemáticas específicas de cada tipo de producto o proceso.<br />
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<i style="text-align: justify;"><a href="https://florverde.org/">Florverde Sustainable Flowers</a> </i>es un estándar que aborda aspectos socio-laborales, ambientales y de gestión de la calidad en la producción de flores y ornamentales para países de América Latina. FSF toma requisitos de Convenios internacionales sociales y ambientales, garantizando que se cubre la mayor cantidad de temas relevantes para la sostenibilidad en la floricultura de esta región del mundo, pero abarcando el cumplimiento de códigos relevantes de una manera amplia e incluyente.</div>
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<b>La herramienta de <a href="https://www.sustainabilitymap.org/standard-compare/136,545"><i>Standards Map </i></a>arroja los siguientes resultados que nos permiten visualizar las diferencias en los contenidos de los estándares FSF y RAC:</b><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCdN-la_0sM_CG4glt6vQmJqw0oKxRCcyYRwR91PjYoVguiWWjz95lucVtls1OWKkclTTKCZwzc4Cx2L5qOmMYRQLU-67xwXAWuf_OBORxCVo1XsdZoyeqzktOmJWRcbU92zFH7ly-4o69/s1600/Gra%25CC%2581ficas_FSF_Diciembre-01.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="688" data-original-width="1054" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCdN-la_0sM_CG4glt6vQmJqw0oKxRCcyYRwR91PjYoVguiWWjz95lucVtls1OWKkclTTKCZwzc4Cx2L5qOmMYRQLU-67xwXAWuf_OBORxCVo1XsdZoyeqzktOmJWRcbU92zFH7ly-4o69/s1600/Gra%25CC%2581ficas_FSF_Diciembre-01.png" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="color: #274e13;">Comparativo de los requisitos de ambas certificaciones es aspectos Ambientales, Sociales, Económicos, Calidad y Ética. <a href="https://www.sustainabilitymap.org/standard-compare/136,545">Fuente: The Sustanability Map 2018</a>.</span></td></tr>
</tbody></table>
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<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAPtEHPBSCEyspCztuHo8IVR2QYt-nIlX9MRjNq7ReWfpkJ8JoLNgRTZjv_85PDk7Q2lhhOVbcCnpHhhz26DX3vIvcFPkm7FEnDwdMghGSm4RApmYgQvVyvZhSDg5X5WXUVWsMFjZFvPc7/s1600/Gra%25CC%2581ficas_FSF_Diciembre-03.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="688" data-original-width="1054" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAPtEHPBSCEyspCztuHo8IVR2QYt-nIlX9MRjNq7ReWfpkJ8JoLNgRTZjv_85PDk7Q2lhhOVbcCnpHhhz26DX3vIvcFPkm7FEnDwdMghGSm4RApmYgQvVyvZhSDg5X5WXUVWsMFjZFvPc7/s1600/Gra%25CC%2581ficas_FSF_Diciembre-03.png" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="color: #274e13;">Requisitos de ambas certificaciones en aspectos ambientales como usos de suelo, bosque, insumos, biodiversidad, desperdicio, agua y energía. Fuente: The Sustainability Map 2018.</span></td></tr>
</tbody></table>
<div style="text-align: justify;">
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<div style="text-align: justify;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje7VzcAUZkp1eXmIqIDD2Vo_ey65EMc6C8FOznyiM6B86hmo_pfHzLISYp5Fdv_EYyx7zusOMtIpNV0njIQShhyphenhyphenOgwP-nGY45Ixa2TrYEAwjbon9Sq3-DR_ZKR0TD9Z1pBEuoFxv5e6PIu/s1600/Gra%25CC%2581ficas_FSF_Diciembre-04.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="688" data-original-width="1054" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje7VzcAUZkp1eXmIqIDD2Vo_ey65EMc6C8FOznyiM6B86hmo_pfHzLISYp5Fdv_EYyx7zusOMtIpNV0njIQShhyphenhyphenOgwP-nGY45Ixa2TrYEAwjbon9Sq3-DR_ZKR0TD9Z1pBEuoFxv5e6PIu/s1600/Gra%25CC%2581ficas_FSF_Diciembre-04.png" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="color: #274e13;">Requisitos de ambas certificaciones en aspectos socio-laborales. Fuente: The Sustainability Map 2018.</span></td></tr>
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<div style="text-align: justify;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw0fSiq5mIpny6QGLPYne1EecoPZeVMPDr42wvO7x7h6I5nHIIObZXJnL4mfC6yUjwVWRJW24ub1Bw9hU4WpT9Q6GmC09jEXHTNTgc-MZvOXcrolL_xu65sqoga3xBvvpVuBuULWQq-c_S/s1600/Gra%25CC%2581ficas_FSF_Diciembre-05+%25281%2529.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="688" data-original-width="1054" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw0fSiq5mIpny6QGLPYne1EecoPZeVMPDr42wvO7x7h6I5nHIIObZXJnL4mfC6yUjwVWRJW24ub1Bw9hU4WpT9Q6GmC09jEXHTNTgc-MZvOXcrolL_xu65sqoga3xBvvpVuBuULWQq-c_S/s1600/Gra%25CC%2581ficas_FSF_Diciembre-05+%25281%2529.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="color: #274e13;"><span style="font-size: 12.8px;">Requisitos de ambas certificaciones en aspectos económicos como viabilidad económica, criterios de manejo sostenible y responsabilidades de cadenas de suministro</span>. Fuente: The Sustainability Map 2018.</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqd-3T8jrkLoPF_rdXTq2X4hlRsribPca6Hs_ybySXlBLXtaWOPrgz2OVIt7PEDOioVt_4qPc3TcM00BbWxzJFLikRuLbco1TT1qRHXslfDJYBP8JHXEHFoWI44F55z3vIqq9WV-Kc8iC/s1600/Gra%25CC%2581ficas_FSF_Diciembre-06.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="688" data-original-width="1054" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqd-3T8jrkLoPF_rdXTq2X4hlRsribPca6Hs_ybySXlBLXtaWOPrgz2OVIt7PEDOioVt_4qPc3TcM00BbWxzJFLikRuLbco1TT1qRHXslfDJYBP8JHXEHFoWI44F55z3vIqq9WV-Kc8iC/s1600/Gra%25CC%2581ficas_FSF_Diciembre-06.png" /></a></td></tr>
<tr><td class="tr-caption"><span style="color: #274e13;"><span style="font-size: 12.8px;">Requisitos de ambas certificaciones en aspectos de calidad del producto como manejo de calidad y </span>especificaciones<span style="font-size: 12.8px;"> técnicas de productos no manufacturados. Fuente: The Sustainability Map 2018.</span></span></td></tr>
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<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="color: #274e13;"><span style="font-size: 12.8px;">Requisitos de ambas certificaciones en aspectos éticos y de integridad</span>. Fuente: The Sustainability Map 2018.</span></td></tr>
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<b>Florverde Sustainable Flowers,</b> con una experiencia de 22 años, cuenta con el más robusto estándar específico para la producción de flores y ornamentales, cubriendo aspectos sociales, ambientales, laborales y de calidad del proceso y del producto. Al ser comparado con otros, se puede entender fácilmente por qué <i>Florverde Sustainable Flowers es el sello únicamente para los mejores.</i><br />
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<br />Por: Mónica Vera, Coordinadora de Impacto Sostenible en Florverde, con contribuciones de Ximena Franco, Directora de Florverde.<br /><br /><div style="text-align: justify;">
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Sabías qué ...</h2>
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Gracias al reconocimiento mutuo entre Florverde Sustainable Flowers y Rainforest Alliance Certified, los productores de flores pueden certificarse bajo los dos sellos en una misma inspección 😎<br />
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Conoce más en este link: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fflorverde.org%2Fequivalence-with-others%3Ffbclid%3DIwAR2TJs9fmSabmdfHeoQ8GItpRWyvpwNSw-dNpDpy2mp24XHyX7UjkMYQVAI&h=AT2Wvd_3A3Bb7FA1hJ-VxjmOjW7NX3HOGWOs6UKPu4Dmj6AJq0YddDhuvkPnWSQPgCCLQVf4gD0XYEmT86NgwdibhVVJWQH_XOj5jC0qTLHjaOvSa2bCIf9TgrC9-pBuezW0BIl7wq0z">https://florverde.org/equivalence-with-others</a><br />
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-->Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-74256026184425233302019-06-25T12:57:00.002-05:002019-07-16T17:39:00.779-05:00General comparisons between Florverde Sustainable Flowers and Rainforest Alliance Certified<div class="separator" style="clear: both; text-align: center;">
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<tr><td class="tr-caption" style="text-align: center;">Florverde Sustainable Flowers label.</td></tr>
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<span style="font-size: large;">I</span>n the world of standards which aim to certify good environmental, social or quality production practices, we see hundreds of local and global initiatives with diverse levels of recognition in the different destination markets. And it is curious to note that this recognition is more often based on the ability of their communications and marketing strategies rather than on the technical robustness of the standards as a tool for continuous improvement.<br />
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<span style="font-size: x-small;"><br class="Apple-interchange-newline" /><a href="http://tinguablog.blogspot.com/2019/06/esto-es-florverde-sustainable-flowers.html"><b>Para leer este post en español, por favor haga click aquí. </b></a></span><br />
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On the other hand, there are country-level standards that have approached local producers, understanding their context and responding to their real needs in terms of production, which positions them as technically excellent standards, but with a low remembrance due to the fact that they usually do not have the marketing resources to position themselves internationally, between the supply chain and even less at the final consumer level. </div>
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The <i><a href="https://sustainabilitymap.org/">Sustainability Map</a></i>, an initiative of the United Nations’ International Trade Center gathers information from more than 200 certifications worldwide, allowing the online comparison of these; hence, giving the user an idea about the robustness of the standard in question. </div>
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On a monthly basis, we will be providing you with general comparisons between FSF and other flower standards available, based on the Sustainability Map engine. </div>
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<b>Florverde Sustainable Flowers and Rainforest Alliance Certified </b></h2>
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<a href="https://www.rainforest-alliance.org/"><i>Rainforest Alliance Certified</i></a> is a widely spread standard that counts on important worldwide recognition due to its wonderful campaigns aimed at the final consumer, which in turn has positioned it as a brand of high worldwide recall. This standard originated in Central America and was initially named "Eco-ok", but over time (at the end of the 90s) it changed its name to the NGO that originally promoted it in order to address the problem of biodiversity loss thanks to the cultivation of bananas in Honduras, Costa Rica and other exporting countries. </div>
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Its incursion into the flower market occurred in the early 2000s, when RA in Costa Rica proposed a standard profile in order to address the environmental problems presented by the production of foliage in that country, which was then extended to the flower market in Colombia. However, the proportion of the flowers certification by RA in the world is minimal with respect to their proportion of coffee, bananas or cocoa certifications. Nowadays, the regulations are unique for each type of crop and this means that it is not detailed or focused on the solution of the specific problems related to each distinct product or process. </div>
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<i><a href="https://florverde.org/">Florverde Sustainable Flowers</a></i> is a standard that covers socio-labor, environmental and quality management aspects in the production of flowers and ornamentals in Latin American countries. FSF adopts the international requirements of both social and environmental agreements, ensuring that the most relevant aspects to the sustainability in floriculture of this region are covered in a comprehensive and inclusive manner.<br />
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<b>The <a href="https://www.sustainabilitymap.org/standard-compare/136,545">Standards Map </a>tool yields the following results that allow us to visualize the differences in the contents of the FSF and RAC standards: </b><br />
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<tr><td class="tr-caption" style="text-align: center;">Comparative requirements of both certifications FSF - RAC. <a href="https://www.sustainabilitymap.org/standard-compare/136,545">Source: The Sustanability Map 2018</a>.</td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;">Requirements of both certifications in environmental aspects. Source: The Sustainability Map 2018.</span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;">Requirements of both certifications in social and labor aspects. Source: The Sustainability Map 2018.</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4_UzaGDfFLYCtO59y9XlxqFsy7gr_bpo46N8cCxxJ8N-A3wBY8kVm6qRop3tY4CBKRhGukXla4wVsZff9cyVbrcNBp79hkryDPun1_D2XXFBMuwzxOcCRwD6XqYBZfGV-InJdP_Kb9lU0/s1600/Gra%25CC%2581ficas_FSF_Diciembre-05.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="688" data-original-width="1054" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4_UzaGDfFLYCtO59y9XlxqFsy7gr_bpo46N8cCxxJ8N-A3wBY8kVm6qRop3tY4CBKRhGukXla4wVsZff9cyVbrcNBp79hkryDPun1_D2XXFBMuwzxOcCRwD6XqYBZfGV-InJdP_Kb9lU0/s1600/Gra%25CC%2581ficas_FSF_Diciembre-05.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;">Requirements of both certifications on economic aspects. Source: The Sustainability Map 2018.</span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;">Requirements of both certifications on quality aspects. Source: The Sustainability Map 2018.</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Dn-bJWUCVVKnug5CrPupSAz7-mV6ggmjZl-zWxuLj97bz4BXghQnF4Iz3j8di-Ma636xfo44kMp7FfX0dmkILBw2q25m0CmOn_2uScnxZOR0MfvcrSsKVAyyEZcSwmShsnCpvZHytAnK/s1600/Gra%25CC%2581ficas_FSF_Diciembre-07.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="688" data-original-width="1054" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Dn-bJWUCVVKnug5CrPupSAz7-mV6ggmjZl-zWxuLj97bz4BXghQnF4Iz3j8di-Ma636xfo44kMp7FfX0dmkILBw2q25m0CmOn_2uScnxZOR0MfvcrSsKVAyyEZcSwmShsnCpvZHytAnK/s1600/Gra%25CC%2581ficas_FSF_Diciembre-07.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;">Requirements of both certifications on ethics and integrity aspects. Source: The Sustainability Map 2018.</span></td></tr>
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<b>Florverde Sustainable Flowers</b>, with 22 years of experience, counts on the most robust standards specifically aimed at the production of flowers and ornamentals, covering social, environmental, labor, and production quality aspects of the product. When compared to other standards, it is easily seen why <i>Florverde Sustainable Flowers is the label only for the best</i>.<br />
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<span style="text-align: start;">By: Mónica Vera, Sustainable Impact Coordinator at Florverde, with contribution of Ximena Franco, Director Florverde.</span></div>
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Did you know that ...</h2>
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<span style="color: #274e13;">Thanks to the mutual recognition between Florverde Sustainable Flowers and Rainforest Alliance Certified, flower producers can be certified under both seals in the same inspection 😎 </span></div>
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Learn more in this link: <a href="https://florverde.org/equivalence-with-others">https://florverde.org/equivalence-with-others</a><br />
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-->Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-13633623029639850512019-06-03T22:04:00.000-05:002019-07-16T17:40:06.559-05:00 INTERVIEW | Getting to know more about the Tingua that lives on our flower farms<br class="Apple-interchange-newline" />
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<tr><td class="tr-caption"><span style="font-size: x-small;"><b>Erika Milena Sánchez - Colombia Biodiversity Scholar doing field work on a floriculture farm.</b></span></td></tr>
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The "Spot-flanked Gallinule (<i>Gallinula melanops</i>) –or Tingua moteada in Spanish" is an endemic subspecies found in the Eastern Colombian Mountain Range located in the Cundinamarca and Boyacá departments, and it is considered endangered due to various threats to its natural habitats. Thanks to the project The Birds of the Asocolflores Flowers (<i>Las Aves de las flores de Asocolflores</i>), their presence was identified in the flower farms located in the Savannah region of Bogotá; these farms count on artificial reservoirs of rainwater which provide water mirrors and some aquatic plant coverings that help the birds to feed and survive.<br />
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<a href="http://tinguablog.blogspot.com/2019/05/entrevista-conociendo-mas-de-la-tingua.html">Lea este artículo en Español aquí</a><br />
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We interviewed Erika Milena Sánchez, the first scholarship holder from the agreement between Asocolflores and the <a href="http://www.faae.org.co/colombiabiodiversa/">Colombian Biodiversity</a> Research Fund of the Alejandro Ángel Escobar Foundation. She presented the conclusions of her biological research regarding the density of the Tingua in different plant coverings in artificial and natural wetlands in the Cundinamarca-Boyacá region.<br />
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<u style="color: #0000ee;"><a href="http://tinguablog.blogspot.com/p/the-tingua-and-florverde.html">You may also be interested in: The Tingua and Florverde</a></u><br />
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<b><span style="color: #274e13;"><span style="font-size: large;"><br />Florverde Sustainable Flowers (FSF):</span> </span></b><span style="color: #274e13;"><b>The purpose of the scholarship is to stimulate research on issues related to knowledge, conservation and sustainable use of Colombian biodiversity. Why were you interested in basing the research on the spot-flanked Tingua and getting to know more about this species?</b></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzVXRsCNHltIpP3-1yOWvRMPGd3FPYnhF56uoC1h5u6dnFHeLPskj5k2PEnAPhXGMXKsrhXl_c-RxQZ_6DqPh9mDoZl3lwxhTQzRH9OP8J2jIIVV2g2h_TgMKhFeisncVAHc22aL85yK5d/s1600/Tingua.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="376" data-original-width="487" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzVXRsCNHltIpP3-1yOWvRMPGd3FPYnhF56uoC1h5u6dnFHeLPskj5k2PEnAPhXGMXKsrhXl_c-RxQZ_6DqPh9mDoZl3lwxhTQzRH9OP8J2jIIVV2g2h_TgMKhFeisncVAHc22aL85yK5d/s320/Tingua.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><b>Spot-flanked Gallinule (Gallinula melanops) - Tingua </b></span></td></tr>
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<b><span style="font-size: large;"><br />Erika Sánchez: </span></b>“I was interested in getting to know the problems faced by this species given that over the last 15 years the Tingua has ceased to be the most common and easy to observe aquatic bird in the wetlands of the Savannah region of Bogotá.<br />
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In 2002, it was cataloged as being "Critically Endangered (CR)"; by 2018, the threat had diminished to the level of "endangered (EN)", but its population continues to face stressing factors.<br />
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I am very interested in studying birds and I decided to learn a little more about this subspecies and the artificial wetlands or reservoirs of rainwater found in floriculture farms”<br />
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<b><span style="color: #274e13;"><br /></span></b><b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span></span></b><span style="color: #274e13;"><b>And what exactly did you find in these rainwater reservoirs?</b></span><br />
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<b><span style="font-size: large;">Erika Sánchez: </span></b>“The Tingua has no preference between artificial or natural wetlands, as long as it has a water mirror and certain coverings of aquatic, submerged or helophytic, plants to develop its activities. Considering the fact that the natural wetlands have been altered, the artificial wetlands are an option for the conservation of the species."”.<br />
<b><span style="color: #274e13;"><br /></span></b><b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span></span></b><span style="color: #274e13;"><b>At Florverde we promote the responsible use of water through various strategies, one of them is the use of rainwater. What do you think is the environmental impact of these actions on the floriculture activity?</b></span><br />
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<b><span style="font-size: large;">Erika Sánchez:</span> </b>“I think it is very important because it generates awareness regarding the responsible use of water; the message is delivered to the workers of the industry and it sets an example for other companies. On the other hand, it creates an additional space for the birds given the intervention that is occurring on the natural wetlands; hence, it is a conservation strategy for the species.”.<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span></span></b><span style="color: #274e13;"><b>What challenges did you find during the execution of the investigation?</b></span><br />
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<b><span style="font-size: large;">Erika Sánchez: </span></b>“Initially, it was dealing with the novelty. I had always been interested in birds, but I had never studied them thoroughly. The advice of my director and co-director was vital. In terms of field work, it was a bit difficult to find the bird because it is small (28 cm) and I wasn’t used to identifying it quickly. Over time, you get used to the ecosystem where the sampling takes place. I was able to see 27 <i>tinguas</i> during my research at the four sampling sites.”.<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span><span style="font-size: xx-small;"></span></span></b><span style="color: #274e13;"><b>And what lessons did you learn from this experience?</b></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><b>Erika Sanchez in rainwater reservoirs</b></span></td></tr>
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<b><span style="font-size: large;"><br />Erika: Sánchez: </span></b>“This research was very important for my training and also for the recognition of natural and artificial wetlands as essential ecosystems for the survival of different species. Likewise, it was an opportunity to recognize that these ecosystems require management to prevent their deterioration due to human activities.<br />
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I also learned that these species have a certain degree of tolerance to pollution and to the alterations that occur in the wetlands. Discovering more about this and other species is fundamental for their protection and conservation”.<br />
<b><span style="color: #274e13;"><br /></span></b><b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span></span></b><span style="color: #274e13;"><b>Why do you think it is important to continue supporting research on these issues? What more needs to be done in this regard?</b></span><br />
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<b><span style="font-size: large;">Erika Sánchez: </span></b>“Often, due to economic problems, interesting projects are limited for students. This type of support is very important in order to promote student research.<br />
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The support of Asocolflores to more thoroughly study the Tingua helps us understand the idea that many other species are also considered threatened. It allows us to find out more about the species in order to contribute that little grain of sand which helps to preserve them.”.<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span></span></b><span style="color: #274e13;"><b>What message would you like to share with other students interested in applying for the Colombia Biodiversa scholarship from Asocolflores and the Alejandro Ángel Escobar Foundation?</b></span><br />
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<b><span style="font-size: large;">Erika Sánchez:</span> </b>As students, I feel that sometimes we don’t place enough importance on these scholarships. My message to students who are thinking of applying is "just do it!" Dare to experiment and execute those ideas that we have as students and make them known. Sometimes the fear of being judged in when writing the research stops us taking the first step, but this is a process of learning and improvement..<br />
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<span style="color: #0000ee; font-size: large;"><b><u><a href="http://www.faae.org.co/colombiabiodiversa/">About Colombia Biodiversa</a></u></b></span><br />
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The Colombia Biodiversa research support fund seeks to promote research regarding the knowledge, conservation and sustainable use of Colombia's biodiversity, through financial support for graduate and post-graduate theses from students of biological, social or related sciences. Learn more at: <a href="http://www.faae.org.co/colombiabiodiversa/index.html">http://www.faae.org.co/colombiabiodiversa/index.html</a><br />
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<br />Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-26009717824873354592019-05-27T18:06:00.000-05:002019-05-27T18:07:32.892-05:00INFOGRAPHIC | Mother's day in Floriculture<br />
The celebration of Mother's Day is very important for the Colombian floriculture that exports and commercializes its products for this date.<br />
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Flowers with the <b><a href="http://www.florverde.org/">Florverde Sustainable Flowers</a></b> label guarantee respect for workers and their families.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjI7C0wn7hyrWShmn1jDrnVzL8HCNV9b_0z9sWafNl1p9zMAm0DpgVsoRlAd_wcuCks7t6SbThI6X4xjGReYju-qDspaN1zc6U2AUnfe-s66jQAysU_JH20e7IJPl-8bhRyGfCaXuVWONI/s1600/INFOGRAFIA_1---INGLES.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1501" data-original-width="1000" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjI7C0wn7hyrWShmn1jDrnVzL8HCNV9b_0z9sWafNl1p9zMAm0DpgVsoRlAd_wcuCks7t6SbThI6X4xjGReYju-qDspaN1zc6U2AUnfe-s66jQAysU_JH20e7IJPl-8bhRyGfCaXuVWONI/s1600/INFOGRAFIA_1---INGLES.jpg" /></a></div>
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Find here the <a href="https://florverde.org/where-to-buy">list of certified companies</a> Florverde Sustainable Flowers.</div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-39078919652712160382019-05-13T19:10:00.001-05:002019-05-13T19:55:05.209-05:00Florverde Sustainable Flowers leader in the evolution of the FSI Basket of Standards 2020<!--[if gte mso 9]><xml>
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With the objective of stimulating and reflecting on good practices in floriculture, the Floriculture Sustainability Initiative (FSI) introduced the evolution of the FSI Basket of Standards with the addition of a<b> new environmental scope.</b><br />
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A total of 14 international voluntary<b> sustainable standards and schemes make up the FSI Basket</b>. They are fully transparent, comparable and by way of independent benchmarking, comply with basic requirements of <b>social</b> and/or <b>environmental</b> and/or <b>good agricultural practices</b> (GAP).</div>
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<b><u>Recommended article: <a href="http://tinguablog.blogspot.com/2017/11/why-is-it-important-for-florverde-to-be.html">Why is so important for Florverde to be part of the FSI Basket of Standards?</a></u></b></div>
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<a href="http://tinguablog.blogspot.com/2017/11/why-is-it-important-for-florverde-to-be.html"><br /></a>With the evolution of the FSI Basket of Standards, stakeholders are encouraged to adopt and recognize their <b>social criteria with the SSCI compliance</b>, their <b>good agricultural practices with GLOBALG.A.P benchmarking</b> and their environmental aspects with the <b>new environmental benchmarking </b>of the FSI Basket. (See image below)<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgViFh7jzwULmah0nprGsCrKmlht1WZgdcz2cuehGw1MFp1BqE6CdY8JHFyjbrf3DutiJ-jPTKfmWtPfNsM51UIG7qK2tCy7sVVoiaw1X4thp0YBlpwMzXDwlA7YKIjiRJ0WGxyXKAG51Ur/s1600/FSI.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1023" data-original-width="1600" height="408" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgViFh7jzwULmah0nprGsCrKmlht1WZgdcz2cuehGw1MFp1BqE6CdY8JHFyjbrf3DutiJ-jPTKfmWtPfNsM51UIG7qK2tCy7sVVoiaw1X4thp0YBlpwMzXDwlA7YKIjiRJ0WGxyXKAG51Ur/s640/FSI.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Florverde Sustainable Flowers is one of the first schemes that have been admitted and recognized for the environmental scope of the FSI Basket of Standards.</i></td></tr>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
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Up to date, only Florverde Sustainable Flowers and Kenya Flower Council Silver Standard comply with the <b>three scopes of the FSI Basket of Standards</b> demonstrating the robustness of the FSF certification.<br />
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The <a href="http://fsi2020.com/basket/">Floriculture Sustainability Initiative</a> (FSI) is a multi-stakeholder initiative that brings together members of the international floriculture supply-chain. FSI members collaborate to improve practices and drive positive change towards the sustainable production and trade of flowers and plants.<br />
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<!--EndFragment--><br />Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-18002676736754069862019-05-07T16:30:00.000-05:002019-07-16T17:41:15.912-05:00| ENTREVISTA | Conociendo más de la tingua moteada que habita en nuestras fincas floricultoras <br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi06FFe4IW1Hk-YKWkxcWq6QhyfpJwAiUjTN7DZ19u5W3z9_k1NXkcknZuGeoPnxGsJZcdKBqmoMayNBFpSi6IQkXt3FYRvbpR7ebzAlBWdIPVUzMrEsINpHJD6Jb3etIU-n6l08BzfIHQp/s1600/Erika.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="635" data-original-width="953" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi06FFe4IW1Hk-YKWkxcWq6QhyfpJwAiUjTN7DZ19u5W3z9_k1NXkcknZuGeoPnxGsJZcdKBqmoMayNBFpSi6IQkXt3FYRvbpR7ebzAlBWdIPVUzMrEsINpHJD6Jb3etIU-n6l08BzfIHQp/s640/Erika.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><b>Erika Milena Sánchez - Becaria Colombia Biodiversa en trabajo de campo en finca floricultora.</b></span></td></tr>
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La “tingua moteada" es una subespecie endémica de la Cordillera Oriental colombiana registrada en los departamentos de Cundinamarca y Boyacá. Se considera en peligro de extinción (EN) debido a diversas amenazas en sus hábitats naturales. A partir del proyecto <i>Las Aves de las flores de Asocolflores</i>, se identificó su presencia en las fincas floricultoras de la Sabana de Bogotá que cuentan con reservorios artificiales de agua lluvia, proporcionando allí los espejos de agua y algunas coberturas vegetales acuáticas que le sirven a esta ave para alimentarse y sobrevivir.<br />
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<a href="https://tinguablog.blogspot.com/2019/06/interview-getting-to-know-more-about.html">Read this article in English here</a><br />
Entrevistamos a Erika Milena Sánchez, primera becaria del convenio entre Asocolflores y el fondo de apoyo a la investigación <a href="http://www.faae.org.co/colombiabiodiversa/">Colombia Biodiversa</a> de la Fundación Alejandro Ángel Escobar, al presentar las conclusiones de su investigación en Biología sobre la densidad de la Tingua moteada en diferentes coberturas vegetales de humedales artificiales y naturales del Altiplano Cundiboyacense.<br />
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<u><a href="http://tinguablog.blogspot.com/p/the-tingua-and-florverde.html">También le puede interesar: The Tingua and Florverde </a></u><br />
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<b><span style="color: #274e13;"><span style="font-size: large;">Florverde Sustainable Flowers (FSF):</span> El propósito de la beca es estimular la investigación en temas relacionados con el conocimiento, la conservación y el uso sostenible de la biodiversidad colombiana. ¿Cuál fue tu interés en basar la investigación en la Tingua moteada y conocer más de esta especie?</span></b><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzVXRsCNHltIpP3-1yOWvRMPGd3FPYnhF56uoC1h5u6dnFHeLPskj5k2PEnAPhXGMXKsrhXl_c-RxQZ_6DqPh9mDoZl3lwxhTQzRH9OP8J2jIIVV2g2h_TgMKhFeisncVAHc22aL85yK5d/s1600/Tingua.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="376" data-original-width="487" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzVXRsCNHltIpP3-1yOWvRMPGd3FPYnhF56uoC1h5u6dnFHeLPskj5k2PEnAPhXGMXKsrhXl_c-RxQZ_6DqPh9mDoZl3lwxhTQzRH9OP8J2jIIVV2g2h_TgMKhFeisncVAHc22aL85yK5d/s320/Tingua.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><b>Tingua moteada</b></span></td></tr>
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<b><span style="font-size: large;">Erika Sánchez: </span></b>“Mi interés radicó en conocer la problemática que afronta esta especie ya que en los últimos 15 años la Tingua moteada ha dejado de ser el ave acuática más común y fácil de observar en los humedales de la Sabana de Bogotá, estando catalogada para el 2002 “en peligro crítico de extinción (CR)”; al 2018 disminuye la amenaza pasando a "en peligro de extinción (EN)”, pero su población sigue enfrentándose a factores tensionantes.<br />
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Me llama mucho la atención el estudio de las aves y en esta ocasión decidí conocer un poco más de esta subespecie y de los humedales artificiales o reservorios de aguas lluvias que se encuentran en las fincas de floricultura”<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span>¿Y qué encontraste de particular en estos reservorios de agua lluvia?</span></b><br />
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<b><span style="font-size: large;">Erika Sánchez: </span></b>“La Tingua no tiene preferencia entre humedales artificiales o naturales, siempre y cuando tenga un espejo de agua y ciertas coberturas de plantas acuáticas, sumergidas o helófitas para desarrollar sus actividades. Los humedales artificiales son una opción ante la alteración que presentan los humedales naturales para la conservación de la especie”.<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span>Desde Florverde promovemos el uso responsable del agua a través de diversas estrategias, una de ellas es el aprovechamiento de agua lluvia. ¿Cuál crees que es el impacto medio-ambiental de estas acciones en la actividad de la floricultura? </span></b><br />
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<b><span style="font-size: large;">Erika Sánchez:</span> </b>“Me parece muy importante porque se genera conciencia en cuanto al uso responsable del agua, llevando este mensaje a los trabajadores de la industria y dando un ejemplo para otras empresas. Por otro lado, es crear un espacio adicional para las aves ante la intervención que están teniendo los humedales naturales, implementándose como una estrategia para la conservación de la especie”.<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span>¿Qué retos encontraste durante la ejecución de la investigación? </span></b><br />
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<b><span style="font-size: large;">Erika Sánchez: </span></b>“Inicialmente fue lidiar con la novedad. Yo siempre había estado interesada en las aves pero no las había estudiado a fondo. La asesoría de mi director y codirectora fue vital. En los trabajos de campo fue un poco difícil encontrar el ave porque es pequeña (28 cm.) y no estaba acostumbrada a identificarla tan rápido. Con el tiempo uno se va apropiando del ecosistema donde se realiza el muestreo. Pude ver 27 individuos de la Tingua moteada en mi investigación en los cuatro sitios de muestreo”.<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span>¿Y qué aprendizajes te deja esta experiencia? <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv8rNpKQjneQ7z6AKSspHILkiAGF8o-KasgJ2NaMazPzM-YjyT5Mvnr4lTYHn79Q3XqJFo9VkuY54xYkig3jS6O_iRrO2_Y4tohXXD4KY59V1Qwjm1aIRPKOntPs4feh0K3B90m4gQGPT6/s1600/Erika2.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="530" data-original-width="397" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv8rNpKQjneQ7z6AKSspHILkiAGF8o-KasgJ2NaMazPzM-YjyT5Mvnr4lTYHn79Q3XqJFo9VkuY54xYkig3jS6O_iRrO2_Y4tohXXD4KY59V1Qwjm1aIRPKOntPs4feh0K3B90m4gQGPT6/s400/Erika2.png" width="298" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: x-small;">Erika Sanchez en reservorios de agua lluvia</span></b></td></tr>
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<b><span style="font-size: large;">Erika: Sánchez: </span></b>“Esta investigación fue muy importante para mi formación y así mismo para el reconocimiento de los humedales naturales y artificiales como ecosistemas esenciales para la supervivencia de diversas especies. Igualmente, fue una oportunidad para reconocer que estos ecosistemas requieren de un manejo para evitar su deterioro debido a las actividades humanas. También aprendí que estas especies tienen cierto grado de tolerancia a la contaminación y a las alteraciones que presentan los humedales. Conocer más de esta y otras especies es fundamental para protegerlas y conservarlas”.<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span>¿Por qué crees que es importante que se siga apoyando la investigación en estos temas? ¿Qué más falta por hacer en este aspecto? </span></b><br />
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<b><span style="font-size: large;">Erika Sánchez: </span></b>“Muchas veces uno como estudiante se limita a realizar proyectos interesantes por la cuestión económica. Estos apoyos son muy importantes para promover la investigación por parte de los estudiantes. Estudiar más a fondo la Tingua Moteada por medio de Asocolflores es acercarnos a entender este tema, en el cual están muchas especies en categoría de amenaza. Es saber qué más podemos conocer de ellas para aportar ese granito de arena para conservarlas”.<br />
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<b><span style="color: #274e13;"><span style="font-size: large;">FSF: </span>¿Qué mensaje le compartes a otros estudiantes interesados en aplicar a la beca Colombia Biodiversa de Asocolflores y la Fundación Alejandro Ángel Escobar? </span></b><br />
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<b><span style="font-size: large;">Erika Sánchez:</span> </b>Siento que a veces uno como estudiante no le da tanta importancia a estas convocatorias. Mi mensaje a los estudiantes que están pensando en aplicar es “¡atreverse!” . Atreverse a experimentar y a ejecutar esas ideas que tenemos como estudiantes y darlas a conocer. A veces lo que a uno lo detiene es el temor a ser juzgado en la escritura de la investigación, pero esto es un proceso de aprendizaje y de mejora.<br />
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<b><span style="font-size: large;"><a href="http://www.faae.org.co/colombiabiodiversa/">Sobre Colombia Biodiversa</a></span></b><br />
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El fondo de apoyo a la investigación Colombia Biodiversa busca promover la investigación sobre el conocimiento, conservación y uso sostenible de la biodiversidad de Colombia, a través del apoyo financiero a tesis de grado y post-grado de estudiantes de ciencias biológicas, sociales o afines. Conozca más en: <a href="http://www.faae.org.co/colombiabiodiversa/index.html">http://www.faae.org.co/colombiabiodiversa/index.html</a><br />
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<br />Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-63346682265308193592018-08-13T17:17:00.001-05:002018-08-13T17:42:49.576-05:00Roses, roses, roses - FSF certified even better! <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKmBZ2Qgn0iCA2fjZD1-WRPwTmJriZXC9aSn_d9wKc3jDikt-6jotXL-AO7p5EiUyOJCh7tH8XPkapyf2dDvz36l2eDTMajqLxaTOJfBIqL5JSvNyBXGFFVi5ezmwKPhaNrkZRXlw1RR6x/s1600/Post_FSF_Julio-1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" data-original-height="1293" data-original-width="1600" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKmBZ2Qgn0iCA2fjZD1-WRPwTmJriZXC9aSn_d9wKc3jDikt-6jotXL-AO7p5EiUyOJCh7tH8XPkapyf2dDvz36l2eDTMajqLxaTOJfBIqL5JSvNyBXGFFVi5ezmwKPhaNrkZRXlw1RR6x/s640/Post_FSF_Julio-1.png" title="Flores Ipanema, Passion Growers" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Passion Growers - Flores Ipanema. Latest FSF certified company.</td></tr>
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At Florverde® we are very pleased to welcome a new flower company to our sustainable community. </div>
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<span style="text-align: left;">Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses.</span></div>
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<span style="text-align: left;">Passion Growers farms are located i</span>n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. </div>
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For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certification. On behalf of the technical team at FSF we would like to congratulate all people involved in making this achievement possible for Passion Growers - Flores Ipanema". </div>
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Get to know our latest FSF certified flower company in this touching video: </div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comBogotá, Bogota, Colombia4.7109885999999994 -74.0720924.204548599999999 -74.717539 5.2174286 -73.426645tag:blogger.com,1999:blog-8369012108338985571.post-68543946793574512852017-11-02T09:51:00.000-05:002019-05-13T20:00:13.850-05:00Why is it important for Florverde to be part of the Floriculture Sustainability Initiative basket of standards?<br />
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<br /><br />The <a href="http://fsi2020.com/basket/">Floriculture Sustainability Initiative</a> (FSI) is a multi-stakeholder initiative that brings together members of the international floriculture supply-chain. FSI members collaborate to improve practices and drive positive change towards the sustainable production and trade of flowers and plants.<br /><br />A total of 14 international voluntary sustainable standards and schemes make up the FSI Basket. They are fully transparent, comparable and by way of independent benchmarking, comply with basic social and/or environmental requirements.<br /></div>
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As explained by Florverde® Sustainable Flowers director, Ximena Franco:<br /><br /><b>“FSI is an international initiative pursuing the goal that by 2020, 90% of flowers produced and traded are certified as sustainable. For this to happen, FSI has convened different certification schemes that have international accreditation under ISO 17065, to comprise a basket of standards. Florverde® is part of this FSI basket of standards.”</b><br /><br />At Proflora 2017, we had the privilege of having Jeroen Oudheusden, FSI executive officer and Richard Fox, FSI board member, from the <a href="http://www.unionfleurs.org/php/index.php">Union Fleurs </a>and <a href="http://kenyaflowercouncil.org/">Kenya Flower Council</a>, as special guests in our booth.</div>
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<tr><td class="tr-caption" style="font-size: 12.8px;"><i>Jeroen Oudheusden from FSI, Ximena Franco from Florverde,</i><br />
<i>Leen Klasseen from MPS and Richard Fox from Union Fluers.</i><br />
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<br />We shared valuable time with distributors, supermarkets and buyers as well as flower producers, to enable dialogue on the benefits of being part of this international initiative.<br /><br /><br />Take a look at the video about FSI participation at Proflora 2017:<br /><br /></div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-32247700426250858082017-10-26T17:40:00.002-05:002019-05-07T17:00:16.652-05:00Winners of the Florverde Sustainable Flowers 2017 Awards<br class="Apple-interchange-newline" />
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<span style="color: #666666;">Vea este post en español <a href="https://tinguablog.blogspot.com.co/2017/10/premios-florverde.html">aquí </a></span></h4>
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At Florverde® we are very proud to have held the first edition of the <b>Florverde® Sustainable Flowers Awards</b>. And what better time than during <b>Proflora 2017 </b>in October, in Bogotá.<br />
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We had the great pleasure of recognizing the work of five floriculture companies in Colombia that have excelled in different aspects of the implementation of our certification scheme. Especially for their strong social, environmental and economic practices, <b>promoting sustainable flowers for the wellbeing of all. </b><br />
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In the words of our director, Ximena Franco, "<i>a producer of certified Florverde® Sustainable Flowers, turns the concept of sustainability into a tangible reality for its people, its environment and its business. The best result that a buyer can obtain: the wellbeing of everything and everyone involved</i>".<br />
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The evaluation process</h3>
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For any floriculture company, obtaining the Florverde Sustainable Flowers certification is already a recognition; the demanding standards in environmental, social, labor and quality of the production process make Florverde the seal only for the best. However, with the FSF recognition, we would like to highlight some aspects of the certification through an evaluation of a certain criteria to filter the outstanding producers in each of five categories.<br />
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It should be noted that all certified companies were rated at the evaluation date (September 2017), regardless of their size, the products they produce, their affiliation, focus, number of workers or other conditions.<br />
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The qualifications were made by the <b>Technical Secretariat of Florverde Sustainable Flowers </b>based on the objective criteria and a initial filter: the company must have been certified for <b>at least 7 years</b>. Consequently, from this initial filter, some other criteria was evaluated, such as: t<b>he proportion of direct employees</b> to the company; the participation of the company in <b>training activities</b> (of workers and technical staff), advice and management for <b>improvement</b>; the <b>continuity in the report of indicators </b>and, more importantly, the <b>performance of the company</b> in such indicators.<br />
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Regarding the performance of indicators, ratings were given by level of performance and all these weighted qualifications allowed us to classify the companies among the excellent and the awarded, which were the five organizations with outstanding qualifications.<br />
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Each year we will carry out this process to encourage certified companies to obtain the best grades.<br />
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The winners</h3>
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<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;">Frank Jordan from GR Chía and Ximena Franco from FSF</td></tr>
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<b><br />GR Chía</b> - <b><i>FSF special award </i></b><br />
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For unwavering commitment to Florverde® Sustainable Flowers since its inception, in addition to the outstanding socio-environmental performance of the companies that it supports.<br />
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<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;">Luis Fernando Nieto. Agroindustrial Don Eusebio.</td></tr>
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<b>AgroIndustrial Don Eusebio </b>- <b><i>Continuous Improvement</i></b><br />
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FSF award for the rapid and continuous improvement implementing the best practices of Florverde® Sustainable Flowers.<br />
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<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;">José Antonio Restrepo. Ayurá</td></tr>
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<b><br />Ayurá </b>-<i><b> </b></i><b><i>Training and welfare of its workers</i></b><br />
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FSF award for its social commitment through the training and implementation of welfare programs for its workers.<br />
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<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;">Carlos Manuel Uribe. Flores el Capiro</td></tr>
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<b>Flores El Capiro</b> - <b><i>Social Innovation</i></b><br />
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FSF award for social innovation, building a better present and future for its workers, their families and the communities in which it conducts its activities.<br />
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<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;">John Vaughan, Flores de Los Andes</td></tr>
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<b><br />Flores de los Andes</b> - <b><i>Outstanding environmental management</i></b><br />
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FSF award for its commitment and consistency in the implementation of best environmental practices in floriculture, for the environmental health of the company and its natural environment.<br />
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Congratulations to all the winners!</h3>
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<br />VIDEO | See the highlights of the Florverde® Sustainable Flowers 2017 Awards ceremony.</h4>
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<br />Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-57798724599684750002017-10-18T23:16:00.000-05:002019-05-07T17:00:28.095-05:00Ganadores de los Premios Florverde Sustainable Flowers 2017 <br />
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<span style="color: #444444;">Read this post in English <a href="https://tinguablog.blogspot.com.co/2017/10/winners-of-florverde-sustainable.html">here</a> </span></h4>
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En Florverde® nos sentimos muy orgullosos de haber realizado la primera edición de los <b>Premios Florverde® Sustainable Flowers</b>. Y qué mejor ocasión para llevarlo a cabo que en <b>Proflora 2017</b> en octubre, en Bogotá.<br />
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Tuvimos la dicha de reconocer el trabajo de cinco empresas floricultoras del país que han sobresalido en diferentes aspectos de la implementación de nuestro sello de certificación. Especialmente por sus <b>buenas prácticas sociales, ambientales y económicas</b>, promoviendo las <b>flores sostenibles para el bienestar de todos</b>.<br />
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En palabras de nuestra directora, Ximena Franco, "<i>un productor con flores certificadas Florverde® Sustainable Flowers, transforma el concepto de sostenibilidad en una realidad tangible para su gente, su entorno vital y para su negocio. Y entrega a los mercados las flores con el mayor contenido que un comprador pueda recibir: el bienestar de todo y de todos</i>".<br />
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El proceso de calificación </h3>
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Para cualquier empresa floricultora, obtener la certificación Florverde Sustainable Flowers es ya un premio; los exigentes estándares ambientales, socio-laborales y de calidad de proceso hacen que Florverde sea un sello únicamente para los mejores. Aún así, quisimos relevar algunos aspectos de la certificación a través de la calificación de una serie de criterios para filtrar a los productores sobresalientes en cada una de cinco categorías.<br />
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Cabe resaltar que se calificó a todas las empresas certificadas a la fecha de la evaluación (septiembre de 2017), sin importar su tamaño, los productos que produce, su afiliación, enfoque, número de trabajadores u otra condición.<br />
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Las calificaciones las hizo la <b>Secretaría Técnica de Florverde Sustainable Flowers </b>con base en criterios objetivos y un primer criterio de filtro: que la empresa llevara <b>al menos 7 años </b>continuos certificada. A partir de ese primer filtro, se calificaron criterios como: <b>la proporción de empleados </b>directos de la compañía; la participación de la empresa en<b> actividades de formación </b>(de los trabajadores y del personal técnico), asesoría y gestión para el <b>mejoramient</b>o; la continuidad en el <b>registro de indicadores</b> y, más relevante aún, el <b>desempeño de la empresa</b> en dichos indicadores.<br />
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Para este último criterio se otorgaron calificaciones por rangos de desempeño y todas estas calificaciones ponderadas nos permitieron clasificar a las empresas entre las excelentes y las galardonadas, que fueron las cinco organizaciones con calificaciones sobresalientes.<br />
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Cada año llevaremos a cabo este proceso para estimular así a las empresas certificadas en obtener las mejores calificaciones.<br />
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Los galardonados </h3>
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<tr><td class="tr-caption" style="text-align: center;">Frank Jordan de GR Chía y Ximena Franco de FSF</td></tr>
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<b><br />GR Chía</b> - <b><i>Reconocimiento especial FSF </i></b><br />
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Por el compromiso decidido con Florverde® Sustainable Flowers desde sus inicios, además del destacado desempeño socio-ambiental de las empresas a las que apoya.<br />
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<tr><td class="tr-caption" style="text-align: center;">Luis Fernando Nieto. Agroindustrial Don Eusebio.</td></tr>
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<b>AgroIndustrial Don Eusebio </b>- <b><i>Mejoramiento continuo </i></b><br />
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Reconocimiento FSF por el rápido y continuo mejoramiento en la implementación de las buenas prácticas Florverde® Sustainable Flowers.<br />
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<tr><td class="tr-caption" style="text-align: center;">José Antonio Restrepo. Ayurá</td></tr>
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<b><br />Ayurá </b>-<i><b> Formación y bienestar de sus trabajadores</b></i><br />
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Reconocimiento FSF por su compromiso social a través de la formación y la implementación de programas de bienestar a sus trabajadores.<br />
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<tr><td class="tr-caption" style="text-align: center;">Carlos Manuel Uribe. Flores el Capiro</td></tr>
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<b>Flores El Capiro</b> - <i><b>Innovación social </b></i><br />
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Reconocimiento FSF por hacer innovación social, construyendo un mejor presente y futuro para los trabajadores, sus familias y las comunidades en las que desarrolla su actividad.<br />
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<tr><td class="tr-caption" style="text-align: center;">John Vaughan, Flores de Los Andes</td></tr>
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<b><br />Flores de los Andes</b> - <i><b>Gestión ambiental sobresaliente </b></i><br />
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Reconocimiento FSF por su compromiso y constancia en la implementación de las mejores prácticas ambientales en la floricultura, para la salud ambiental de la empresa y su entorno natural.<br />
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¡Felicitaciones a todos los ganadores! </h3>
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<br />VIDEO | Vea los mejores momentos de la ceremonia de los Premios Florverde® Sustainable Flowers 2017. </h4>
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<br />Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-22696241422745898742017-03-21T01:24:00.003-05:002019-05-13T20:05:10.127-05:00Embajadores Florverde: Juan Ricardo Gómez<div class="MsoListParagraphCxSpFirst" style="margin-left: 0cm;">
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Por: Editor digital Florverde® <br /><br />Juan Ricardo Gómez es Biólogo, MSc en manejo y Conservación de la Vida Silvestre. PhD en Estudios Ambientales y Rurales de la Universidad Javeriana en Bogotá. Profesor/investigador tiempo completo del Departamento de Ecología y Territorio de la Universidad Javeriana en Bogotá. Con experiencia en proyectos de investigación y gestión para la conservación de la biodiversidad (con énfasis en mamíferos Neotropicales) en Sur y Centro América. Lleva más de 17 años monitoreando vida silvestre (técnicas no letales), sus estados y amenazas, y más de 15 años en docencia y gestión de proyectos para la conservación.<br /><br />Hace 4 años Juan Ricardo hace parte del Consejo Asesor de Florverde® Sustainable Flowers, órgano consultor de la organización. Lo entrevistamos para el blog de la Tingua sobre sobre experiencia en éste rol.<br /><br /><span style="font-size: large;"><br /><b>Florverde® Sustainable Flowers:</b> ¿Qué lo motivó a aceptar la invitación de ser parte del órgano de toma de decisiones de Florverde® Sustainable Flowers como lo es el Consejo Asesor?</span><br /><br /><br /><b>Juan Ricardo: </b>Fue un interés meramente académico. Yo trabajo en conservación de la biodiversidad y empecé a ver cuáles estrategias de negocio podrían llegar a favorecer procesos de conservación de la biodiversidad. Comencé a indagar sobre los estándares, esquemas de certificación, sellos verdes, etc. Y así empecé a evaluar cuál es el aporte de las certificaciones en conservación. Incluso me llevó a hacer un análisis de todos estos tipos de esquemas de certificación. <br /><br />En este proceso descubrimos que había inquietudes comunes frente a mantener la calidad y la credibilidad de las certificaciones. Eventualmente Ximena Franco de Florverde® me presentó la idea de involucrar a la academia en el Consejo Asesor de Florverde® Sustainable Flowers. Me pareció interesante tener la oportunidad de conocer todo el proceso de certificación desde adentro y encuentro un espacio donde todos crecemos.<br /> <br /><br /><span style="font-size: large;"><b>Florverde® Sustainable Flowers:</b> ¿Cuál es el papel de una persona que viene de la academia al hacer parte del Consejo Asesor de Florverde® Sustainable Flowers?</span><br /><br /><b>Juan Ricardo:</b> La academia funciona en escenarios ideales. Donde se puede tener la tranquilidad, el espacio y los elementos para trabajar sobre la teoría de las cosas. <br /><br />Uno se puede detener en la academia y puede decir: esto debería ir hacía esta dirección.., la tendencia mundial incluye esto…, las grandes dificultades que se han enfrentado en el mundo son estas y estas…, los aportes de estos ejercicios de certificación en los aspectos sociales, económicos y ambientales pueden ser estos, etc. Uno anda en un mundo muy cómodo, ideal, donde las cosas teóricamente podrían funcionar. Es una posición muy amplia y de comparación para lo que se está haciendo en el mundo real.<br /><br />Es mantener esa visión romántica de hacía donde está pensada la idea y mirar que aportes se pueden hacer en la investigación, la educación y la conformación de redes que puedan ayudar al fortalecimiento de un esquema como estos. Es una relación reciproca donde uno ve la aplicación de la teoría en la práctica y sus dificultades y sus retos. Pero también de cómo puede la práctica alimentarse de una visión más amplia que viene de la teoría. <br /><br /><br /><span style="font-size: large;"><b>Florverde® Sustainable Flowers:</b> En términos sociales y ambientales ¿Qué le aporta Florverde® Sustainable Flowers a la floricultura?</span><br /><br /><b>Juan Ricardo:</b> Es formalizar un esquema de industria donde hay riesgos tanto sociales como ambientales y donde hay impactos. Una forma “decente” de hacer negocios. La certificación lo que nos da es un marco donde para poder ser reconocido como Florverde® hay que hacer las cosas bien hechas. A veces basta con hacer cumplir la ley; a veces es ir mucho más allá de lo que se nos pide por ley, que es mostrar un compromiso real frente a retos sociales, ambientales y económicos. La certificación lo que hace es llamar la atención sobre cuáles son esos retos, pone a la industria a moverse en esa dirección e informa al consumidor sobre cómo la empresa o producto respondió adecuadamente a estos retos.<br /><br /><br /> Lo que ofrece fundamentalmente la certificación es ese reconocimiento en un espacio más amplio del cumplimiento de esos mínimos que uno esperaría en cuanto a sostenibilidad. Pero también, como lo hemos visto en Florverde®, y reconocido por los mismos productores certificados, empieza a ofrecer un marco de gestión que les ayuda a ellos mismos para la organización de su actividad y eso representa en ahorros, bienestar, menor impacto. Tiene repercusiones positivas por todos lados. Ser “decente” es rentable.<br /><br /><br /><span style="font-size: large;"><b>Florverde® Sustainable Flowers: </b> En estos 4 años siendo parte del Consejo, ¿Cuál ha sido el logro más significativo del Consejo Asesor desde su punto de vista como miembro de este órgano de toma de decisiones y por qué?</span><br /><br /><b>Juan Ricardo:</b> Para mi personalmente, ha sido todo el aprendizaje al ser parte de este tipo de discusiones donde se involucran todos los eslabones de la cadena y eso para mí es muy valioso. Este es un Consejo proactivo que siempre ha tenido como dirección el fortalecimiento del sello y su calidad. Es un sello al que, entre más participo en las discusiones, más me gusta y más le creo. <br /><br /><br /><br /><br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAk4fdM9dARrhetOBhlCToqStP8jdTOGYuQcxrq6G9I9aNeWRopr6SyzEzH6S8jVWiE-JWC0l-kc40sNu_1aE_TXScbW3vZbwjAsDKtdZ6BRvSYGuYf6YKSXZ8FElb5nh2jN-gD-OQapys/s1600/diag-governance.png"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAk4fdM9dARrhetOBhlCToqStP8jdTOGYuQcxrq6G9I9aNeWRopr6SyzEzH6S8jVWiE-JWC0l-kc40sNu_1aE_TXScbW3vZbwjAsDKtdZ6BRvSYGuYf6YKSXZ8FElb5nh2jN-gD-OQapys/s400/diag-governance.png" /></a><br /><br /><br /><br /><br /><br /><br />Conoce más del sistema de gobernanza de Florverde® Sustainable Flowers en este<a href="http://florverde.org/florverde/content/governance"> link</a>. <br /><br /><br /><br /><br /></div>
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-->Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-33094067627783922802016-12-22T17:08:00.001-05:002018-03-22T10:18:52.303-05:00Embajadores Florverde: José Luis Gómez <div style="text-align: center;">
<span style="font-family: "times" , "times new roman" , serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2yCt3ZMvajsLuikUMpoW-tIQCd86uTDNp-oK9ycsQsbhwiiwjJh-M5HQ1g4HK1hdfFeBEclsmytsF8jWy4vX2TF0raH1AWFW5LAuX98Mvtj_x6BKkdFRAysKdVovP7ibqDxhk9uSAjstz/s1600/flores08+%25281%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2yCt3ZMvajsLuikUMpoW-tIQCd86uTDNp-oK9ycsQsbhwiiwjJh-M5HQ1g4HK1hdfFeBEclsmytsF8jWy4vX2TF0raH1AWFW5LAuX98Mvtj_x6BKkdFRAysKdVovP7ibqDxhk9uSAjstz/s400/flores08+%25281%2529.png" width="400" /></a></span><br />
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<i style="font-family: times, "times new roman", serif; text-align: justify;">Por: Juliana Díaz.</i></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="color: black;"><span style="background-color: white;"><br /></span></span></span><span style="font-family: "times" , "times new roman" , serif;"><span style="color: black;"><span style="background-color: white;">En esta oportunidad queremos presentar un miembro del Consejo Asesor y además <b>embajador de Florverde Sustainable Flowers, José Luis Gómez del Fondo Acción.</b> </span></span><span style="color: black;">Economista con especialización en Economía Energética de la Universidad de los Andes, Bogotá, Colombia (1985), y Maestría en Economía Política de New School for Social Research, Nueva York, Estados Unidos (1990); Becario Fulbright 1987-1989. José Luis dirige el Fondo Acción desde 2004. Tiene más de 20 años de experiencia en instituciones del sector público como el Instituto Nacional de Recursos Naturales, el Departamento Nacional de Planeación, el Ministerio de Relaciones Exteriores y el Ministerio de Agricultura y Desarrollo Rural. Ha sido consultor del Banco Mundial, FIDA, IICA y FAO</span><span style="text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span></span><b><span style="color: #38761d;"><br /></span></b></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><b><span style="color: #38761d; font-family: "times" , "times new roman" , serif;"><br /></span></b></span><span style="font-family: "times" , "times new roman" , serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers: </span></b><span style="color: black;"><b>¿Qué lo motivó a aceptar la invitación de ser parte del órgano de toma de decisiones de Florverde Sustainable Flowers como lo es el Consejo Asesor</b></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>José Luis:</b> He seguido el desarrollo de FSF y siempre me ha interesado el enfoque de la industria frente a la sostenibilidad y la responsabilidad empresarial. Son líderes en estos aspectos y me pareció importante y relevante participar en el Consejo pues es una manera de apoyar un enfoque que le conviene al sector privado y a la sociedad.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><b style="color: #7d4736;"><span style="color: #38761d; font-family: "times" , "times new roman" , serif;"><br /></span></b></span><span style="font-family: "times" , "times new roman" , serif;"><b style="color: #7d4736;"><span style="color: #38761d; font-family: "times" , "times new roman" , serif;"><br /></span></b></span><span style="font-family: "times" , "times new roman" , serif;"><b style="color: #7d4736;"><span style="color: #38761d;">Florverde® Sustainable Flowers: </span></b><span style="color: black;"><b>¿Cuál es el papel de una organización, como la que usted representa, al hacer parte del Consejo Asesor de Florverde Sustainable Flowers?</b></span><span style="color: black;"><b>José Luis:</b> </span><span style="color: black;">El Fondo Acción, la fundación que dirijo desde hace doce años, comparte plenamente con FSF la necesidad de invertir en sostenibilidad. Cada empresa floricultora que adopta el esquema FSF está haciendo una de las inversiones más rentables que puede hacer la industria en nuestro país al destinar recursos humanos y financieros a la sostenibilidad ambiental y social. </span><span style="color: black;">Todas estas empresas han decidido cambiar sus comportamientos y políticas frente a sus empleados y trabajadores; así mismo, han adoptado prácticas responsables y sostenibles frente al uso de los recursos naturales. Como representante del sector de organizaciones ambientales de la sociedad civil, tengo el papel de aportar en las decisiones y también de comunicar las bondades, los impactos positivos de FSF.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #7d4736; text-align: justify;"><span style="color: #38761d; font-family: "times" , "times new roman" , serif;"><b><br /></b></span></span></span></span><span style="font-family: "times" , "times new roman" , serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #7d4736; text-align: justify;"><span style="color: #38761d; font-family: "times" , "times new roman" , serif;"><b><br /></b></span></span></span></span><span style="font-family: "times" , "times new roman" , serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #7d4736; text-align: justify;"><span style="color: #38761d;"><b>Florverde® Sustainable Flowers: </b></span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>En términos sociales y ambientales ¿Qué le aporta Floverde Sustainable Flowers a la floricultura?</b></span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>José Luis:</b> FSF tiene numerosas virtudes: aporta buenas prácticas para la sostenibilidad ambiental, introduce una cultura de cambio en las relaciones con los empleados y trabajadores de campo, posiciona a la industria frente a los retos que debe abordar en un mundo interconectado donde los consumidores crecientemente exigen mayores estándares en sostenibilidad ambiental y social. </span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Creo que al adoptar FSF, al invertir en sostenibilidad, una empresa floricultora acepta entrar al futuro. Quienes se queden del tren, quienes no se diferencien en estos ámbitos, perderán participación en los segmentos más rentables del mercado.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: small;"><b style="color: #38761d;"><br /></b></span></span></span><span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "times" , "times new roman" , serif; font-size: small;"><b style="color: #38761d;"><br /></b></span></span></span><span style="font-family: "times" , "times new roman" , serif;"><span style="font-size: small;"><b style="color: #38761d;">Florverde® Sustainable Flowers: </b></span><span style="color: black;"><b>¿Qué tan importante es que un sello como Florverde Sustainable Flowers trabaje por la preservación de los recursos naturales como el agua?</b></span><span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: small;"><b>José Luis:</b> <span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">El agua es uno de los principales recursos naturales para la floricultura. El sello FSF hace énfasis en la importancia de manejar el recurso en distintos frentes, incluyendo las estructuras de captación, conducción y almacenamiento, el uso de aguas lluvias, la optimización del riego. Así mismo resalta el monitoreo de los valores de algunos parámetros del agua que utiliza la industria así como la que devuelve al medio.</span></span></span></span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><b style="color: #38761d;"><br /></b></span><span style="font-family: "times" , "times new roman" , serif;"><b style="color: #38761d;">Florverde® Sustainable Flowers: </b><span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b> </b></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>¿Cuál ha sido el logro más significativo del Consejo Asesor desde su punto de vista como miembro de este órgano de toma de decisiones y por qué?</b></span></span><span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><br /></b></span></span><span style="color: black;"><b>José Luis:</b> Resalto en el Consejo Asesor la participación de representantes de distintos sectores en la toma de decisiones consensuadas sobre el futuro del mecanismo. Un logro destacable es el posicionamiento interno del estándar en el sector y el reconocimiento y la homologación del mismo por otros estándares y entidades internacionales.</span></span></div>
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<span style="color: black; font-family: "times" , "times new roman" , serif;"><b>Conoce más del sistema de gobernanza de Florverde Sustainable Flowers en este</b></span><b style="font-family: times, "times new roman", serif; line-height: 25px;"><a href="http://florverde.org/florverde/content/governance"> link</a>. </b><span style="color: black; font-family: "times" , "times new roman" , serif;"><span style="line-height: 25px;">Comparte tus comentarios sobre esta entrevista en la parte inferior, ¡nos encantará leerlos a todos!</span></span></div>
Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-7309905314428789462016-12-07T10:18:00.002-05:002018-03-22T10:23:07.256-05:00Florverde ambassadors: Caroline Marshall-Foster <div style="text-align: justify;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJYRi39monnxUPap0rPoR5YP1GUfA-Uox6AbLYJ5IHYuR4rMvbo2bjcxhdrNfBkcnr4mVO_ZC16GEu4oRm9o6H9QQnWyEtiIaOTHic1Noaxzp3wAY0M-IGJb6e2xSqFRa3-36R4OjTHsG4/s1600/flores06.122.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJYRi39monnxUPap0rPoR5YP1GUfA-Uox6AbLYJ5IHYuR4rMvbo2bjcxhdrNfBkcnr4mVO_ZC16GEu4oRm9o6H9QQnWyEtiIaOTHic1Noaxzp3wAY0M-IGJb6e2xSqFRa3-36R4OjTHsG4/s640/flores06.122.png" width="640" /></a></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Caroline Marshall-Foster is editor to Florist Magazine with +35 years experience in the flower industry. We are glad to have Caroline in our community of ambassadors that reflect the values of Florverde.</b></span></div>
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<span style="font-size: medium;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i><br /></i></span></span></span>
<span style="font-size: medium;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>By: Florverde editor </i></span></span></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: medium;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span><span style="color: black;"> </span></b></span><b style="font-family: "helvetica neue", arial, helvetica, sans-serif; font-size: large;"><span style="color: black;">What motivated you to accept the invitation to be part of the Florverde® Sustainable Flowers ambassadors community?</span></b></div>
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<span style="font-size: medium;"><b style="color: black; font-family: "helvetica neue", arial, helvetica, sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Caroline Marshall-Foster</span>: </b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Having working with Colombia since 1994 and seen Florverde in action since my first visit to Colombia back in 2001 I know what a difference Florverde has already made and what it can achieve in the future. Colombia doesn’t just grow the most amazing flowers that really are longer, stronger and more gorgeous but does it with love, passion, and above all, a caring way. If I can help in even a tiny way to promote what Florverde is doing, then I will be delighted.</span></span></div>
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<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span><span style="color: black;"> </span></b></span></span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>You are the editor of <a href="http://theflorist.co.uk/">The Florist</a>, a successful magazine for the flower industry in the UK. In your opinion, why is it important to stimulate sustainable products in this industry in global markets such as Europe?</b></span></div>
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<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Caroline Marshall-Foster</span>:</b> </span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Sustainability is going to become more and more important, especially amongst younger buyers and with flowers we have the power to change attitudes. Not just by putting a smile on the face of the person who receives them but – as Florverde has proved – by making a difference in the country they come from. Consumers love a ‘back story’ and in an increasingly strange world where things are changing so fast it is good to show that not everything is bad! It’s Flower Power at its best.</span></div>
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<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span><span style="color: black;"> </span></b></span></span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>What is the role of florists around the world in creating a collaborative community focused on the sustainable production of flowers?</b></span><br />
<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "times";"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></b></span></span></span></span>
<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "times";"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Caroline Marshall-Foster</span>:</b> </span></span></span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Any florist who buys Colombian flowers should know and promote what Florverde is doing. It not only shows they are aware of what is happening and gives their flowers a provenance which consumers like but is also an incredibly strong marketing tool. Not said in a hard-nosed business way but simply because customers like to feel they are buying from reputable and responsible retailers.</span></div>
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<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "times";"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers: </span></b></span></span></span></span></span><b style="color: black; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In social and environmental terms, how does Florverde® Sustainable Flowers contribute to the flower industry?</b></div>
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"></span><br />
<div style="font-weight: bold; text-align: justify;">
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><br /></b></span></span></div>
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">
</span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"></span>
<div style="text-align: justify;">
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "times"; font-weight: normal;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Caroline Marshall-Foster</span>:</b> </span></span>It sets a standard and shows that even a multimillion pound industry can be caring. The difference between Florverde and other programmes is perhaps that it still has a very human touch and is part of real life working practices not <b>just</b> a scheme designed to tick boxes.</span></div>
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="color: black; font-family: "times";"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "times";"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers: </span></b></span></span></span></span></span><b>What are the real benefits of a sustainable market transformation and what is the role of certification labels like Florverde® Sustainable Flowers?</b></div>
<div style="text-align: justify;">
<b><br /></b></div>
</span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><div style="text-align: justify;">
<b style="font-family: "helvetica neue", arial, helvetica, sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Caroline Marshall-Foster</span>: </b>The benefits are to demonstrate best practice in
terms of growing and looking after workers and to counter negative
comments. There will always be people
who will try and find bad things to say, especially about Colombia but having
seen articles written recently it’s clear that journalists are finding it
harder to be negative simply because things have improved so much! Much of that has to be because Florverde exists
and is actively promoting all that is good, the role it needs to maintain and
develop. </div>
</span><br />
<div style="text-align: justify;">
<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: medium;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "times";"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "times";"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers: </span></b></span></span></span></span></span></span></span><b style="color: black; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; text-indent: -18pt;">Do you think sustainability is the
future or the present in the flower industry?</b><br />
<b style="color: black; font-family: "helvetica neue", arial, helvetica, sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></b>
<b style="color: black; font-family: "helvetica neue", arial, helvetica, sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Caroline Marshall-Foster</span>:</b><b style="color: black; font-family: "helvetica neue", arial, helvetica, sans-serif;"> </b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Both. What is happening now is a natural development and progression of what happened in the past and will only become more important as the world realises how important sustainability and provenance is. Colombia needs to continue to show that it is moving with the times and taking care of its land and its people.</span></span></div>
<b style="color: black; font-family: "helvetica neue", arial, helvetica, sans-serif;">
</b>
<div style="text-align: justify;">
<span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<span style="color: black;"><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; line-height: 25px; text-align: justify;">What's the role of producers, florists and buyers in sustainable floriculture</span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; line-height: 25px; text-align: justify;">?</span></b><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; line-height: 25px; text-align: justify;"> </span><b style="background-color: white; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; line-height: 25px; text-align: justify;">are your clients aware of where your products come from and whose behind it?</b><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; line-height: 25px; text-align: justify;"> we'd love to read your experiences and share some thoughts!</span></span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-type:export-only;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
mso-add-space:auto;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-type:export-only;
margin-top:0cm;
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margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
mso-add-space:auto;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:36.0pt;
mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:1771778424;
mso-list-type:hybrid;
mso-list-template-ids:-1921076872 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
@list l0:level1
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level2
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level3
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l0:level4
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level5
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level6
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l0:level7
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level8
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level9
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
ol
{margin-bottom:0cm;}
ul
{margin-bottom:0cm;}
</style>
--><style>
<!--
/* Font Definitions */
@font-face
{font-family:"MS 明朝";
mso-font-charset:78;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1107305727 0 0 415 0;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1073743103 0 0 415 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
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font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
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mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
margin-top:0cm;
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mso-hansi-theme-font:minor-latin;
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p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst
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mso-style-type:export-only;
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mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-type:export-only;
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mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
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mso-hansi-theme-font:minor-latin;
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mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast
{mso-style-priority:34;
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mso-style-type:export-only;
margin-top:0cm;
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margin-left:36.0pt;
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mso-add-space:auto;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:36.0pt;
mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
</style>
--><style>
<!--
/* Font Definitions */
@font-face
{font-family:"MS 明朝";
mso-font-charset:78;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1107305727 0 0 415 0;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1073743103 0 0 415 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
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mso-style-parent:"";
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margin-bottom:.0001pt;
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font-family:Cambria;
mso-ascii-font-family:Cambria;
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mso-hansi-theme-font:minor-latin;
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mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
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mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst
{mso-style-priority:34;
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mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-type:export-only;
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mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
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mso-hansi-theme-font:minor-latin;
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mso-bidi-theme-font:minor-bidi;}
p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast
{mso-style-priority:34;
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mso-style-qformat:yes;
mso-style-type:export-only;
margin-top:0cm;
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mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
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mso-bidi-theme-font:minor-bidi;}
@page WordSection1
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mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
</style>
--><style>
<!--
/* Font Definitions */
@font-face
{font-family:"MS 明朝";
mso-font-charset:78;
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mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:"Cambria Math";
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mso-font-signature:-536870145 1107305727 0 0 415 0;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1073743103 0 0 415 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
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p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
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p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst
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p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle
{mso-style-priority:34;
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p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast
{mso-style-priority:34;
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mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
@page WordSection1
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mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:1771778424;
mso-list-type:hybrid;
mso-list-template-ids:-1921076872 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
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{mso-level-number-format:roman-lower;
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@list l0:level4
{mso-level-tab-stop:none;
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{mso-level-number-format:alpha-lower;
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{mso-level-number-format:roman-lower;
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{mso-level-tab-stop:none;
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@list l0:level8
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-8360125725022435712016-11-04T11:50:00.000-05:002018-03-22T10:24:35.132-05:00Friend of the month: José Luis Gómez (COL)<div class="MsoListParagraphCxSpFirst" style="margin-left: 0cm; mso-add-space: auto; text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>Have your say in November</i></span><i style="color: black; font-family: "helvetica neue", arial, helvetica, sans-serif;">... José Luis Gómez from Colombia!</i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-TowIRUoOLw8tvsalwhaqT4fN2bml9eZU34i8iD0qvTMtL0ZQdyMH6hfXbC1IaX9dY6ZPvW7ww3ZVZsgJKec9hU5M-qz0Gd2e41LXYgLmzrrNFyGmSDBl_TmOlppxpGRhC3xU5gxcZ-bc/s1600/flores08.1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-TowIRUoOLw8tvsalwhaqT4fN2bml9eZU34i8iD0qvTMtL0ZQdyMH6hfXbC1IaX9dY6ZPvW7ww3ZVZsgJKec9hU5M-qz0Gd2e41LXYgLmzrrNFyGmSDBl_TmOlppxpGRhC3xU5gxcZ-bc/s640/flores08.1.png" width="640" /></a></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>By: Juliana Díaz.</i></span></span></span><br />
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<span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: large;">In this month we want to introduce a <b>member of the Florverde Sustainable Flowers Advisory Council, José Luis Gómez, from the Action Fund</b>. </span></span></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">José Luis has a Bachelor Degree in Economist with a Specialization in Energy Economics from the Universidad de Los Andes, Bogotá, Colombia (1985), and a Master’s degree in Political Economy from the New School for Social Research, New York, United States (1990); Fulbright Scholarship 1987-1989.<br /><br />He directs "Fondo Acción" since 2004. He has more than twenty years of experience as a civil servant in institutions such as: the National Institute of Natural Resources, the National Planning Department, the Ministry of Foreign Affairs and the Ministry of Agriculture and Rural Development. He has worked as a consultant to the World Bank, IFAD and FAO, IICA. </span></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span><span style="font-size: small;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span></span></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span><span style="color: black;"> What motivated you to accept the invitation to be part of the Advisory council, the decision-making body, of Florverde® Sustainable Flowers?</span></b></span><br />
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>José Luis:</b> I have followed the development of FSF, and the industry’s focus on sustainability and corporate responsibility has always interested me. They are leaders in these aspects and I think it is important and relevant for me to take part in the Council because it is a way to support an approach that suits both the private sector and society.</span></span><br />
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<b style="color: #7d4736; font-family: "helvetica neue", arial, helvetica, sans-serif;"><span style="color: #38761d;">Florverde® Sustainable Flowers: </span></b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>What is the role of an organization, like the one you represent, when being part of the Advisory Council for Florverde® Sustainable Flowers?</b></span></span></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>José Luis:</b> The Action Fund, the foundation that I have directed for the past twelve years, fully agrees with FSF on the need to invest in sustainability. Every floriculture company that adopts the FSF scheme is making one of the most profitable investments that the industry can make in our country, allocating human and financial resources for environmental and social sustainability.</span><br />
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">All of these companies have decided to change their behavior and policies in terms of their employees and workers; likewise, they have adopted a responsible and sustainable use of natural resources. As the representative of environmental organizations of the civil society sector, my role is to contribute to decision making, as well as communicate the benefits and the positive impacts of FSF.</span><br />
<span style="font-size: large;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><span style="color: #7d4736; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="color: #38761d;"><b>Florverde® Sustainable Flowers: </b></span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>In social and environmental terms, how does Floverde® Sustainable Flowers contribute to the floriculture industry?</b><br /><br /><b>José Luis:</b> FSF has many virtues: it provides good practices for environmental sustainability, it introduces a culture of change in terms of relations with employees and field workers, and it positions the industry to meet the challenges that need to be addressed in an interconnected world where consumers increasingly demand higher standards in environmental and social sustainability.</span></span><br />
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">I believe that by adopting the FSF scheme and investing in sustainability, floriculture companies agree to embrace the future. Those who miss the train and don’t make a difference in these areas will miss the opportunity to participate in the most profitable segments of the market.</span><br />
<span style="font-size: large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><b style="color: #38761d; font-family: "helvetica neue", arial, helvetica, sans-serif; text-align: justify;">Florverde® Sustainable Flowers: </b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>How important is it for a label like Florverde® Sustainable Flowers to work towards the preservation of natural resources like water?</b></span></span><br />
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<span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>José Luis:</b> <span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Water is one of the main natural resources for floriculture. The FSF seal emphasizes the importance of managing water resources on several fronts, including catchment structures, conveyance and storage, use of rainwater, and optimization of irrigation systems. It also highlights the importance of monitoring values of some parameters of the water used by the industry and that which is returned to the environment.</span></span></span></span></div>
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<span style="font-size: large;"><b style="color: #38761d; font-family: "helvetica neue", arial, helvetica, sans-serif; text-align: justify;">Florverde® Sustainable Flowers: </b><span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b> What has been the most significant achievement of the Advisory Board from your point of view as a member of this decision making body, and why?</b></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></span><br />
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<span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>José Luis:</b> I’d like to highlight the participation in the Advisory Council of representatives from different sectors and their consensual decision-making in regards to the future of the mechanism. A notable achievement is the internal positioning of the standards in the industry and their recognition and approval by other standards and international entities.</span></span><br />
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Get to know more about the Governance of </b><b style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; line-height: 25px;">Florverde Sustainable Flowers in <a href="http://florverde.org/florverde/content/governance">this link</a>. </b></span><br />
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><span style="line-height: 25px;">Please share your thoughts in the comment section below, we'd love to read all of them!</span></span></div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-15735896971956552082015-11-23T17:11:00.002-05:002018-03-22T10:25:05.111-05:00Friend of the month - Lucas Simons [NED]<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>Have your say in October... Lucas Simons from the Netherlands!</i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2KPWcLWZAlDoxeK9kCo6E2MAn2eGD50OjqFJ_Wfqp5ECisu9mkwyJUmsapTRBVfLFlpMXVI4hR-7-4RZ-zpIxvZ57PPy_KvpXQduTJhQFgu4f_KjtkKRkyl3kWi7XCnquxm-pptWq5bXO/s1600/20151008_125828.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2KPWcLWZAlDoxeK9kCo6E2MAn2eGD50OjqFJ_Wfqp5ECisu9mkwyJUmsapTRBVfLFlpMXVI4hR-7-4RZ-zpIxvZ57PPy_KvpXQduTJhQFgu4f_KjtkKRkyl3kWi7XCnquxm-pptWq5bXO/s320/20151008_125828.jpg" width="180" /></a></div>
<span style="font-size: x-large;"><span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>"</b></span></span></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: black; font-size: x-large;"><b>If you trully want to transform markets you need to change the rules of the game and prevent the sector from becoming unsustainable</b></span></span><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: xx-large;">".</b></blockquote>
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<span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>By: Juan David Hernández, MBA candidate.</i></span></span></span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><br /></b></span></span></span><span style="background-color: white;"><span style="color: black;"><span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">In October we got deeper into the sustainability certification labels topic and share insights with <b>Lucas Simons, </b></span></span></span></span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>founder and CEO of two companies:</b> <b>NewForesight</b>, a strategic consultancy company working on sustainable market transformation, and <b>SCOPEinsight,</b> a farmer organization assessment company that bridges the gap between professional farmer organizations, markets and sources of finance. This guy knows exactly where the gap between small farmers and big agriculture companies is but also the role of sustainability in the business. Let's go!</span><br />
<span style="font-size: large;"><span style="color: #7d4736; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;"><br /></span></b></span></span>
<span style="color: #7d4736; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span> </b></span></span></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>Why is it important to stimulate sustainable products in global markets?</b></span><br />
<span style="font-size: large;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /><b>Lucas Simons:</b> Because if we don´t, we are left with sectors and producing systems were it is only about the lowest price, cheap food and as soon as the systems only care about it, we will promote a system of rewards of unsustainable behaviour so the farmer who cuts the rainforest or uses child labour gets the business. <b>We are getting undesired side effects because we are rewarding the wrong behaviour and we are punishing the right behaviour.</b> The biggest questions that we have to answer as stakeholders in agriculture are: <b>what is important? what is is the quality? what is the value? how do we recognize it? how do we measure it? how do we value it?</b> That means those who are able to deliver it should get the recognition and should get rewarded for it. <b>Now you have sectors that rewards quality, innovation, environmental protection and entrepreneurship</b>. We are seeing that marks that rewards unsustainable behaviour are becoming less vital whereas those that rewards all these aspects are more vital.</span><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;"><br /></span></b></span><br />
<span style="font-size: large;"><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;"><br /></span></b></span>
<span style="font-size: large;"><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;">FSF: </span></b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Are we taking about European markets specifically?</b></span><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></b></span><br />
<span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></b></span>
<span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Lucas: </b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">No, this is a global game. This is happening in global markets: palm oil, coffee, soy, cotton and so on. It is not enough for just one country or continent like Europe to say we have certain standards. For example, we see this in the tea sector where 80% of the tea is consumed locally and 20% of the tea goes to western markets so what does it matter if 20% of the consumers demands higher standards and you still have 80% of unsustainable markets? <b>Eventually, this is a global game but it takes time before the whole industry and sectors reach this level. It is important to work with first movers like the European Union but it doesn´t stop there, it is only the first step.</b></span><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;"><br /></span></b></span><br />
<span style="font-size: large;"><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;"><br /></span></b></span>
<span style="font-size: large;"><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;">FSF: </span></b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>What are the driver forces of changing global markets towards sustainability?</b></span><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></b></span><br />
<span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></b></span>
<span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Lucas: </b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>There are four forces that drive sustainability.</b> The first one is how easy or difficult it is to be a farmer. What we see is in many commodity sectors it is quite easy to find opportunities in these markets. The second one is what does the market reward? We have to analyse if markets reward only lowest price or quality aspects. The third force is regarded to governments or sector organizations and how we organize our selves, if we give farmers what they really need because in many countries farmers are left to their faith so it is about how are we supporting them in an enabling environment. The forth one is how can farmers move out. Are they dependent to their livelihoods? Or are they struggling to remain being a farmer? It is about how these four forces work together to shape the outcome of agricultural production. If markets don´t care as long as products are cheap, governments are not doing the things to support agriculture and farmers cannot get out and they stay in the bottom, the sector start to compete with poverty. When famers have to accept low prices because they need to survive, now you probably have a failing system. <b>The only way to change agriculture is to look at these forces and think: what does the market reward? does it reward quality? who are the farmers of the future? how do we stimulate them? what is the role of the government? That is how we change the rules of the game.</b></span><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;"><br /></span></b></span><br />
<span style="font-size: large;"><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;"><br /></span></b></span>
<span style="font-size: large;"><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;">FSF: </span></b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>From your experience, what are the phases or stages of sustainability in the organizations?</b></span><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></b></span><br />
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<span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Lucas: </b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">It is true that markets change but they have similar phases. When there’s an issue within the sector (it could be poverty, child labour, plant diseases, low prices or climate change that affects crops). We first start denying the issues and then we do projects because we don´t know what else to do. The second phase is very important because it begins to change and figure out how to compete. As soon as you get first movers, you have second or third movers that are doing something similar but slightly different (that is competition) so that is great. Then, you can move to the next phase and make a separation between what it is competitive and what is not competitive. <br />For example, climate smart is great if you compete on your technology or your way of doing things but suddenly you will need to think on research or how your are doing things. <b>It is about growing up as a sector and starting seeing these things that finally will become a norm.</b> These are the maturity phases and once you have to think how you can accelerate it, go quicker and more efficiently.</span><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;"><br /></span></b></span><br />
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<span style="font-size: large;"><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;">FSF: </span></b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Are there any phases in regards of sustainability from the consumer perspective?</b></span><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></b></span><br />
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<span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Lucas: </b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">That is a very good question. These four phases that I just described from an industry or sector are not necessarily the faces from the consumer point of view. <b>The consumer (at least in western markets) goes from a non-interest to an increasing interest. People want to see action and movement.</b> This is where labels play an important role when consumers feel they can do something when they buy their products. However, if we have a lot of labels the consumers will start to lose interest as they might be feeling like everything is solved so apparently they are already contributing to a better world. <br />Moreover, regular consumers also have a lot of things in their minds: they have to buy thousands of products every year, they have troubles in their jobs, they don´t have a lot of money, they have issues at home. <b>As a result, consumers say: if you want me to buy it, you have to take care of it. </b></span><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;"><br /></span></b></span><br />
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<span style="font-size: large;"><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d;">FSF: </span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: black;">What are the real benefits of the sustainable market transformations and what is the role of certification labels such as </span><span style="color: #38761d;">FSF</span><span style="color: black;">?</span></b></span><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></b></span><br />
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<span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Lucas: </b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>If you trully want to transform markets you need to change the rules of the game and prevent the sector from becoming unsustainable. </b>Certification labels are good to treat patients with a bad lifestyle and get them to be healthier. In this sense, <b>the role of certifications is very important and limited at the same time: it is important because it enables you to link the issue of sustainability to the competitiveness of your brand and differentiate yourself. In fact, that´s what competition is all about. However, at some point it will become so costly and you will have to start working together with others. </b></span></span><br />
<span style="font-size: large;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Standards like </span><span style="color: #38761d; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Florverde</span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"> are fantastic and they are part of the process of getting to truly sustainability. The certification is a tool, but is not sustainability itself. Standards are great but the will not solve everything. Therefore, we will need to start working together in order to change the rules of the game.</span></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><br /></span><span style="background-color: white; color: black;"><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;">What other ways do you think will drive us to a sustainable future</b><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 25px; text-align: justify;">? </b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; line-height: 25px; text-align: justify;">Please share your thoughts in the comment section below, we'd love to read all of them!</span></span></span></div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-78186826962592021602015-11-13T15:25:00.002-05:002018-03-22T10:26:51.281-05:005 common mistakes when you're new on Corporate Social Media<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><b>5 common mistakes when you're new on Corporate Social Media</b></span><br />
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><i>We all love to gather with friends in boths ways, offline and online. Do i have to communicate the same way to my brands' stakeholders?</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUfCiC_iYhJo0E6NZRVcuaAIcJz8diujcSYSnMcwnNi5IP79fMbnhkIgBeLG8fEesWG9FIrrHRKiS4vQEfhUj998wHUzww7YdUXK1bm7pT1PAys1sdUBsnUBublH4zI5Tb3nwNtsajU4fq/s1600/Like-hands-banner-sin-fondo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUfCiC_iYhJo0E6NZRVcuaAIcJz8diujcSYSnMcwnNi5IP79fMbnhkIgBeLG8fEesWG9FIrrHRKiS4vQEfhUj998wHUzww7YdUXK1bm7pT1PAys1sdUBsnUBublH4zI5Tb3nwNtsajU4fq/s200/Like-hands-banner-sin-fondo.png" width="200" /></a></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Companies have much to tell to the world. <b>Build your brand reputation online is not an easy task</b> and you'll need to keep in mind some basics before trying to open the first brand's profile online, no matter what social media network you want to use.</span></div>
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<b>1. Share what you like related to the business sector and think others may love it!</b></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Social media is about being spontaneous. Is you see something an find it interesting after reading/watching it, share it! others can learn and will be grateful with you!</span></div>
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<b>2. Don't auto-like!</b></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Common mistake. You should be asking yourself "what's wrong with that?" well, if you have ever been around the hashtag #ForeverAlone that's exactly what you're showing about your brand.</span></div>
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<b>3. Never use a personal profile as a company profile</b></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">There are many interesting features on company profiles that personal ones don't have such as analytic tools and the possibility to assign roles on your team. <b>The results will improve if you leave fear behind and know them</b>. Best of all: most social networks do offer free basic analytics.</span></div>
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<b>4. Talk to them as you want to be approached in real life</b></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Alway remember to build friendships to last. 100 good followers will be happy to defend your brand in case of trolls trying to make you reach your boiling point. </span></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Thank them for their <i>likes</i> and <i>follows</i>, know them asking questions to what they commented about your content, highlight their best comments about the topics you're working on. <b>Yes, just like friends!</b></span></div>
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<b>5. It's better to work properly on one profile that badly on 5 or more</b></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Choose wisely what social media networks your business needs. Some people think it must have al least a Facebook fanpage but <b>think where your audience is before deciding where to go.</b></span></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>Are you already involved in social media and want to share more tips for beginners?</b> we'd love to hear from you!</span></div>
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For more information please visit <a href="http://www.florvede.org/index.php/qa-about-florverde">our website</a> and follow us on <a href="http://www.linkedin.com/company/florverde-sustainable-flowers">LinkedIn</a>, <a href="http://www.facebook.com/florverdeorg">Facebook</a>, <a href="http://www.twitter.com/florverdeorg">Twitter</a>, <a href="http://www.pinterest.com/florverdeorg">Pinterest </a>and the <a href="http://tinguablog.blogspot.com/">Tingua's Blog.</a></div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-32813610026996022052015-10-14T08:01:00.001-05:002018-03-22T10:29:02.641-05:00Mutual acknowledgement with Rainforest Alliance Certified is now operative!<div class="separator" style="clear: both; text-align: center;">
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Our mutual acknowledgment agreement with Rainforest Alliance Certified is now operative! this means a company can get certified by both standard in one single inspection!</span><br />
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="http://www.florverde.org/index.php/agreement-florverde-sustainable-flowers-rainforest-alliance-certified">Read more!</a></span></div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-6856708649722172052015-09-07T06:21:00.000-05:002018-03-22T10:48:23.624-05:00Friend of the month - September<span style="color: black; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>Have your say in September... Mathieu Lamolle from Switzerland!</i></span><br />
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<span style="font-size: large;"><span style="color: black;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b>"</b></span></span><span style="background-color: white;"><b><span style="color: black; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">There's a progress in the use of sustainability standards in global supply chains. The main proof of this is the steady growth of commitment from governments and large multinational companies, brands and retailers in integrating sustainability in their procurement strategies</span></b></span><span style="color: black;"><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">".</b></span></span></blockquote>
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<span style="font-size: large;"><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; text-align: justify;"><span style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><i>By: Juliana Díaz, MBA.</i></span></span></span><br />
<span style="font-size: large;"><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; text-align: justify;"><span style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b><br /></b></span></span></span><span style="color: black;"><span style="font-size: large;"><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; text-align: justify;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">In this month we wanted to wide our sight about sustainability thanks to <b>Mathieu Lamolle</b>, </span></span></span></span><span style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large; text-align: justify;"><b>Market Analyst at International Trade Centre Standards Map - ITC</b>. He has 10+ years in <b>international commerce, market access and sustainable development</b>. His main duty is to coordinate and supervise the regulations database</span><span style="text-align: justify;"><span style="color: black; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"> for <a href="http://www.standardsmap.com/">www.standardsmap.com</a>. He also coordinates collaborations between the ITC and its private partners relative to project management and market analysis. </span></span><br />
<span style="font-size: large;"><span style="color: black; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; text-align: justify;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b><span style="color: #38761d;"><br /></span></b></span></span>
<span style="color: black; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; text-align: justify;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span></b> </span></span></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;"><span style="color: black;"><b>Why is important for sustainability the certification of the agricultural exports chains?</b> </span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><br /><span style="color: black;"><b>Mathieu Lamolle: </b></span></span><span style="color: black; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;">The global supply chains are composed of multiple actors and intermediaries operating between farmers and final consumers, among which processors, manufacturers, traders and retailers. <b>For agricultural products to be exchanged with sustainability claims, there is a need for trust between all actors in the supply chain. </b>Among the key factors that create this trust is the process of traceability and certification. Therefore, <b>it is very important to have robust certification programs and assurance that the sustainability requirements are met at all levels of global supply chains. </b></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><span style="color: black;"><br /></span></span><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;">Florverde® Sustainable Flowers:</span></b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"> <b><span style="color: black;">What is the countries' answer of it?</span></b><br /><br /><span style="color: black;"><b>Mathieu:</b> </span></span><span style="color: black;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;">Several actions were made by countries and regions on sustainability and certification. The European Union has developed a set of regulations - for example in the organic sector - which assesses and regulates the statements made on any organic products. It is a way of maintaining control in the final message that sustainability is the used as appropriately as possible on the products. In some countries, such as Germany and Switzerland, <b>the governments are putting assessment methodologies of sustainability standards, which aims to review the soundness of the sustainability requirements and system components, such as certification and audit process, assurance and governance.</b> In the United States, the government is developing a set of guidelines for procurement officials to help them make decisions about public tenders and service providers who are claiming their sustainability goals and commitments</span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;">.</span></span><br />
<b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;"><br /></span></b>
<b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;">Florverde® Sustainable Flowers:</span></b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"> <span style="color: black;"><b>Can we talk about a progress on this matter? </b><br /><br /><b>Mathieu:</b> </span></span><span style="color: black; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;">No doubt there is progress in the use of sustainability standards in global supply chains, from agriculture to manufacturing and textiles, toys and electronics sector. <b>The main proof of this is the steady growth of commitment from governments and large multinational companies, brands and retailers in integrating sustainability in their procurement strategies and making sustainability a concrete model for business development.</b></span><br />
<span style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;"><b><br /></b></span></span>
<span style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;"><b>Florverde® Sustainable Flowers: </b></span></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b><span style="color: black;">In the future, what are the trends for certification of the agricultural exports chains?</span></b><br /><br /><span style="color: black;"><b>Mathieu:</b> </span></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><span style="color: black;">As we recognize that there is a proliferation of standards and claims for sustainability, <b>the current trends is that such claims tend to initiate recognition process of each other through various processes of benchmarking: this helps to clarify the industry players up to final consumers on what is the substantial differences (if any) between sustainability standards.</b> New assessment methodologies to benchmark sustainability standards are proliferating as well, trying to help policymakers and businesses navigate the complicated landscape of standards: such methodologies and tools are developed by governments, but also by industry associations or individual companies, brands and retailers. For more information please check</span> <a href="http://www.standardsmap.org/">www.standardsmap.org</a></span><br />
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<span style="color: black; font-size: large;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><b>Is there other reasons to consider a sustainable standard to your products</b></span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 25px; text-align: justify;">? do you think it will open doors to new markets and raise awareness about how your products were produced?</b><span style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 25px; text-align: justify;"> Please share your thoughts in the comment section below.</span></span><br />
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-63865653121964738012015-08-02T19:15:00.002-05:002018-03-22T22:51:22.820-05:00Friend of the month - July<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>Have your say in July... Ximena Barrera Rey from Colombia!</i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLs-pLFqTSpG869MApyFEZc3NxxS1IrT4mMOFseMrlgejxisBGfvipTXTR3MY2r_TTzssaayeRPi4gIhgeHOwentL_8Tt_IQqOHpMaBAoP_Lj4PTbJGAhznjNjqzgQ2NfyM8-pUKLijlge/s1600/Ximena+Barrera.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLs-pLFqTSpG869MApyFEZc3NxxS1IrT4mMOFseMrlgejxisBGfvipTXTR3MY2r_TTzssaayeRPi4gIhgeHOwentL_8Tt_IQqOHpMaBAoP_Lj4PTbJGAhznjNjqzgQ2NfyM8-pUKLijlge/s320/Ximena+Barrera.png" width="320" /></span></a></div>
<span style="font-size: large;"><span style="color: black;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>"</b></span></span><span style="background-color: white;"><b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">WWF Colombia’s Water Stewardship strategy aims to engage companies to look beyond their organizational boundaries, to consider their relationship with water and rethink their sustainability strategy to generate benefits for communities, ecosystems and the business itself</span></b></span><span style="color: black;"><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">"</b></span></span></blockquote>
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<span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>By: Juliana Díaz, MBA.</i></span></span></span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><br /></b></span></span></span>
<span style="color: black;">
<span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">This month <b>we keep talking about environment and water conservation</b>, now with one of our partners. <b>Ximena Barrera Rey is Public Policy and Corporate Responsibility Director of WWF Colombia</b> and also <b>member of the Advisory Council of Florverde Sustainable Flowers</b>. </span></span></span></span><br />
<span style="color: black;"><span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><br /></b></span></span></span></span>
<span style="color: black;"><span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Florverde and WWF Colombia share a lot </b>about sustainable management and water conservation in agriculture. </span></span></span></span><br />
<span style="font-size: large;"><span style="color: #7d4736; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;"><br /></span></b></span></span>
<span style="color: #7d4736; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span></b> </span></span></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: black;"><b>Taking into account WWF is part of our Advisory Council, how can Florverde® Sustainable Flowers and WWF work together regarding water conservation?</b> </span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><br /><span style="color: black;"><b>Ximena Barrera: </b>Water conservation is a key issue for WWF. As a global conservation organization, <b>WWF advocates that all freshwater ecosystems – rivers, lakes, wetlands and associated aquifers – should be sustainably managed and wisely used to meet the needs of both biodiversity conservation and human development</b>. Therefore, WWF has developed different methodologies and tools that can help economic sectors improve their management practices and promote water efficiency and reduce risks. As a member of Florverde Sustainable Flowers Advisory council, WWF is willing to share tools and information to support water conservation in the flower sector. </span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: black;"><br /></span></span><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;">Florverde® Sustainable Flowers:</span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"> <b><span style="color: black;">What is the WWF global water conservation strategy?</span></b><br /><br /><span style="color: black;"><b>Ximena:</b> Through the Global Freshwater Programme, <b>WWF works to secure water for people and nature</b>, through six key areas:<br /><br />· Water Stewardship<br /><br />· Water security<br /><br />· Freshwater habitat protection such as rivers and wetlands<br /><br />· Freshwater ecosystem services<br /><br />· Climate change adaptation<br /><br />· Water governance and water security<br /><br />These strategies seek to <b>protect freshwater ecosystems and species, improve water access, efficiency, but also water governance in WWF’s priority basins, while reducing the impact of humanity’s water footprint.</b> All this work is carried out in collaboration with diverse partners, including other NGOs, governments, development agencies, businesses, and international conventions such as Ramsar.</span></span><br />
<b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;">Florverde® Sustainable Flowers:</span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"> <span style="color: black;"><b>What is the relation between the global water conservation strategy and what WWF Colombia is doing? </b><br /><br /><b>Ximena:</b> WWF Colombia’s freshwater strategy aims to ensure resilience to climate change and water security for people, nature and economic development. <b>The strategy focuses geographically on two major river basins (Amazon and Orinoco), and selected priority watersheds in the Andean region, home to 65% of the Colombian population, and source of energy production and economically productive activities</b>. The strategy has three main pillars. <br /><br />· Protection of critical ecosystems for freshwater biodiversity and provision of water resources and ecosystem services. <br /><br />· Water Security and <br /><br />· Governance and Water Stewardship. </span></span><br />
<span style="color: #7d4736; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;"><b><br /></b></span></span>
<span style="color: #7d4736; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="color: #38761d; font-size: large;"><b>Florverde® Sustainable Flowers: </b></span></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b><span style="color: black;">What is the water stewardship program that WWF leads?</span></b><br /><br /><span style="color: black;"><b>Ximena:</b> <b>Water Stewardship is a concept defined by WWF to help businesses contribute to the sustainable management of water resources in a basin.</b> It is a series of steps that companies develop. It involves learning, acting, doing and improving, going beyond the fence of a company, reducing water-related impacts and risks of internal and value chain operations. Hence, it is a commitment to sustainable management of shared water resources through collective action with other businesses, governments, NGOs and communities.<br /><br /><b>The Water Stewardship Strategy is focused on the private sector.</b> WWF is working to redefine the companies’ role in the territories where they have established their productive activities or where they have an impact, helping them advocate, support and promote better basin governance, for the benefit of people, nature and themselves.</span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: black;"><br /></span></span><b style="color: #38761d; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="font-size: large;">Florverde® Sustainable Flowers: </span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: black;"><b>Who are your partners for this program and which focus does it have?</b></span></span><span style="color: black; font-size: large;"><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></b></span><br />
<span style="color: black; font-size: large;"><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Ximena: </b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">WWF Colombia is developing Water Stewardship strategies with key business leaders, including ISAGEN, (the second largest energy supplier in Colombia), Bancolombia, (one of the largest financial institutions in the country) and Tecbaco (the largest seller of bananas to DOLE). <b>We have also adapted to Colombia some of WWF’s global tools, such as the Water Risk Filter</b>, which we have applied in the Coello-Combeima River Basin to build a target list of key impact industries to engage in local water stewardship efforts. </span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: black;"><br /><b>Good Water Stewardship goes beyond a business</b> being an efficient water user; <b>businesses need to contribute to responsible management of freshwater resources, and maintain ecosystems that provide long term water supply.</b> Effective water stewardship requires engagement and collective action among government agencies, financial institutions, communities and the private sector. WWF Colombia’s Water Stewardship strategy aims to engage companies to look beyond their organizational boundaries, to consider their relationship with water and rethink their sustainability strategy to generate benefits for communities, ecosystems and the business itself. </span></span><b style="color: #38761d; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="font-size: large;"><br /></span></b><br />
<b style="color: #38761d; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><span style="font-size: large;">Florverde® Sustainable Flowers:</span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"> <b><span style="color: black;">How does WWF work with productive industries and farming activities in Colombia?</span></b><br /><br /><span style="color: black;"><b>Ximena:</b> WWF has been working closely with productive sectors in Colombia at a national, regional and local level in collaborative strategies that aim to generate relevant and reliable information to support decision making processes, especially related to projects that pose a significant potential impact on natural ecosystems. </span><br /><br /><span style="color: black;">A key element of the work with productive sectors is the engagement and participation of important stakeholders such as policy makers, research institutions, territorial and productive planning agencies, among others, in order to promote disclosure of initiatives and information exchange, technical support and ongoing discussions to facilitate inclusive and agreed results.</span></span><span style="font-size: large;"><br /></span><span style="font-size: large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><br /></span></span><br />
<span style="font-size: large;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><b>Does your company works together for a better world for us all</b></span><b style="color: #7d4736; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 25px; text-align: justify;">?</b><span style="background-color: white; color: #7d4736; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; line-height: 25px; text-align: justify;"> we'd love to read your experiences!</span></span></div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-86453287916433161342015-07-06T19:21:00.002-05:002018-03-22T22:53:45.593-05:00Friend of the month - June 2015<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>Have your say in June... Katheryn Mejía from Colombia!</i></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYAJsU4y7pC03jhafhX0KEouYMvvTvkzI-9NWPyVb_xxoieAI6_yMFyaw74L7GrlCR4BYo1rpKjaFKPe1pB5R1DXRpR5hnbqnj9EDv1dXCUFcazCO9szuR5MlTulO5918JbIc1y3cAsp99/s1600/Kathy-Mejia.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYAJsU4y7pC03jhafhX0KEouYMvvTvkzI-9NWPyVb_xxoieAI6_yMFyaw74L7GrlCR4BYo1rpKjaFKPe1pB5R1DXRpR5hnbqnj9EDv1dXCUFcazCO9szuR5MlTulO5918JbIc1y3cAsp99/s320/Kathy-Mejia.png" width="318" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #783f04; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Katheryn giving crayons to a little girl</span></td></tr>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;"><b>"Children are the future and we need to protect them against child labor. We all can be stewards</b></span></span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-size: x-large;">"</span></b></blockquote>
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<span style="font-size: large;"><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i><span style="color: black;">By:</span><span style="color: black;"> Juliana Díaz, MBA.</span></i></span></span></span><br />
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<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></span>
<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">This week is the World Day against Child Labor. <b>Florverde® Sustainable Flowers standards prevents farms using forced labor or from employing workers under the age of 18</b>.</span></span></span><br />
<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Our friend of the month is <b>Katheryn Mejía, Director of Social Responsibility of the Association of Colombian Flower Exporters</b> (Asocolflores). We talked with her about this celebration.</span></span></span><br />
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<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;"><br /></span></b></span></span>
<span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span></b> On the 12th of june the world will celebrate the World Day against Child Labor. How important is this celebration? </span></span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><br /></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><b>Katheryn Mejía:</b> One of the major problems of the XXI century is child labor. The ILO (International Labor Organization) says that <b>there are 168 million children working in conditions of illegality in the world</b>. The problem is not minor for Colombia. According to the Colombian Ministry of Labor there were 1,039,000 children working in conditions of illegality in 2014. <b>Even Colombian floriculture prohibits child labor, we all need to become aware of this huge problem.</b></span><br />
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<span style="font-size: large;"><b class="" style="text-align: justify;"><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: black;"><br /></span></b></span></b>
<span class="" style="text-align: justify;"><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-weight: bold;"><span style="color: #38761d;">FSF®: </span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">What are the main threats for children when they are forced to work?</span></span></span></span><br />
<span style="font-size: large;"><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: justify;"><br /></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><b>Katheryn: </b>One of the reasons why children end up working is due to the need to help out financially at home. <b>These children belong to low socioeconomic strata where child labor is not seen as a problem and society accept it, often disguised as collaboration</b>. However, although the aim is to increase family income, <b>child labor is directly related to extreme poverty</b>, it takes children away from the opportunity to be educated and could give rise to physical and emotional injuries that prevent them from living their childhood.</span></span><br />
<b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: black; font-size: large;"><br /></span></b></span></b></span></b><b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">FSF®</span></b></span></b><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">: </span></b></span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">What is Colombian Floriculture doing against child labor in Colombia? </span></span></b><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><br /></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="font-size: large;"><b>Katheryn: </b><b>Over the last 10 years the flower industry has been working on its eradication through social responsibility programs focused on high-impact education and recreation.</b></span></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;">Since December 2014, <b>Asocolflores together with 13 companies joined the initiative of the <i>Network Against Child Labor Colombia</i></b>, a public-private partnership that seeks to contribute to the prevention and eradication of child labor and its worst forms in Colombian companies and their supply chains.</span></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;">To date, <b>there was 15 Asocolflores member companies, which have joined the initiative.</b> It shows the commitment from the flower industry to contribute through its expertise and knowledge to other production industries, by drawing inspiration from the best practices of the Colombian floriculture, to prevent or combat child labor as do our producers and <b>give the children opportunities to continue studying and let them be... children!</b></span></span><br />
<b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: black; font-size: large;"><br /></span></b></span></b></span></b><b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">FSF®</span></b></span></b></span></b></span></b><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">: </span><span style="color: black; font-size: large;">Do you think Child Labor is only a problem from governments?</span></b></span></b></span></b><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><br /></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="font-size: large;"><b>Katheryn: </b>This is not only a problem of governments, but all of us as a society. It's destroying our social fabric. <b>Children are the future and we need to protect them against child labor. We all can be stewards by not being tolerant and helping parents to understand the magnitude of the problem</b>.</span></span><br />
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<b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d;">FSF®</span></b></span></b></span></b></span></b><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d;">: </span><span style="color: black;">What will be your message for all of us regarding Child Labor?</span></b></span></b></span></b></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><br /></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="font-size: large;"><b>Katheryn: </b>I would like to invite all readers to <b>turn our gaze towards children and become active actors to combat child labor</b>, which jeopardizes the entire society.</span></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><br /></span><span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 25px; text-align: justify;"><span style="background-color: white;">Is there any other ways to prevent children from forced work</span>?</b><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; line-height: 25px; text-align: justify;"> we'd love to read your experiences!</span></span></div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-84006918844546084242015-07-06T18:21:00.002-05:002018-03-22T22:54:46.194-05:005th June, think sustainable<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><b>Celebrating World Environment Day everyday</b></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVzwXNNzIOtDX92Yk_-JPd75cpYRDt9SJh1GNaaE3W9ANuZOkzqJf8sujVc0AMN5STcflQa6Em_JuiTkDE72065bg-hl3ZLxZPcDIooNMGQuGfvTUYdws1hxUYd5mqahyphenhyphenSvuoaSL6He3Qn/s1600/Think-sus-25-feb.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVzwXNNzIOtDX92Yk_-JPd75cpYRDt9SJh1GNaaE3W9ANuZOkzqJf8sujVc0AMN5STcflQa6Em_JuiTkDE72065bg-hl3ZLxZPcDIooNMGQuGfvTUYdws1hxUYd5mqahyphenhyphenSvuoaSL6He3Qn/s200/Think-sus-25-feb.png" width="142" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">One of the graphic pieces we<br />share on social media</span></td></tr>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><i>Climate change does concern us all. Florverde® Sustainable Flowers, its certified farms and their partners are committed to our planet and its wildlife.</i></span><br />
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><i><br /></i>The Florverde® certification scheme works everyday to protect the environment in a number of ways: it encourages the change to sustainable production practices from local certified farms to the world; work together with allies to spread sustainability worldwide and drive people to be sustainable development change agents.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp508pSdbugPpo4xnWnWE7okqbQtgYEKEE5yNkCvF1i7SztGlqM61oFD4I49KnYVzA3H4Fpx0cj12BNVVvCTwdYQXL8_OSmhzHheMX5vK3kKhI5r2QKhOziJ4-YJOR85awgZ7-s2ENhKgP/s1600/florverdelogo2.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp508pSdbugPpo4xnWnWE7okqbQtgYEKEE5yNkCvF1i7SztGlqM61oFD4I49KnYVzA3H4Fpx0cj12BNVVvCTwdYQXL8_OSmhzHheMX5vK3kKhI5r2QKhOziJ4-YJOR85awgZ7-s2ENhKgP/s200/florverdelogo2.png" width="133" /></a><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>Making a difference with people: </b>Florverde® thinks it really matters when comes to be a sustainable agent. <b>Certified farms teach their employees how to make a difference everyday by education programs in recycling, rainwater reservoirs and preservation of natural or artificial wetlands and introducing them to the wildlife</b>, which lives around the farms -and depends on it to survive. <b>Also works with communities online thanks to its social networks to raise awareness about environment</b>, inviting them to think before buying, look for the sustainable label on products they care about what's behind their production.</span><br />
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>Calling to action about the importance of the environment:</b> we drive the change, spreading programs and actions in benefit of environmental protection. <b>Florverde Farms Program helps certified farms to monitor their environmental performance</b> through <i>Performance Floriculture Indicators</i> that monitor water usage, rainwater recycling, worker's health and many other key performance indicators, which means <b>using best practices for the production and our planet with less resources.</b></span><br />
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>Partnerships that make a difference</b>: we've been <a href="http://www.florverde.org/index.php/partnerships">working together with GLOBALG.A.P since 2008</a>, the most important and recognized certification worldwide that promotes good agricultural practices, in this case, in flowers and ornamentals production. <b>Both standards are equivalent and mutually accepted by all trading partners.</b> This benchmark means <b>Florverde® meets all GLOBALG.A.P requirements for the flowers and ornamentals scope and enables growers to receive both certifications in one single audit.</b></span><br />
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Since November 7 2014, <a href="http://www.florverde.org/index.php/agreement-florverde-sustainable-flowers-rainforest-alliance-certified">Florverde and Rainforest Alliance Certified share a common ground</a> to <b>benefit certified farms that want to adopt sustainable agricultural practices</b>.</span><br />
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">For more information please visit <a href="http://www.florvede.org/index.php/qa-about-florverde">our website</a> and follow us on <a href="http://www.linkedin.com/company/florverde-sustainable-flowers">LinkedIn</a>, <a href="http://www.facebook.com/florverdeorg">Facebook</a>, <a href="http://www.twitter.com/florverdeorg">Twitter</a>, <a href="http://www.pinterest.com/florverdeorg">Pinterest </a>and the <a href="http://tinguablog.blogspot.com/">Tingua's Blog.</a></span><br />
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-3381525086509831272015-06-10T16:28:00.001-05:002018-03-22T22:55:46.914-05:00Friend of the month - may 2015<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>Have your say in May... Nadine Weckardt from Germany!</i></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;"><b>"Once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed!</b></span></span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-size: x-large;">"</span></b></blockquote>
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<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>By: Juliana Díaz, MBA.</i></span></span></span><br />
<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><br /></b></span></span></span>
<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><br /></b></span></span></span><br />
<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">In the mother's month we had a little chat with<b> Nadine Weckardt, </b>well-known <b>Floral Designer</b> and<b> 2007 European Champion of Floral Design</b>. She's proud of providing her shop with sustainable products and keep her mother's legacy of floral design in her life. Let's see what she thinks about <b>sustainability</b>!</span></span><br style="color: black; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 20px; text-align: justify;" /><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;"><br /></span></b></span></span></span><br />
<span style="font-size: large;"><span style="color: black; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; text-align: justify;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span style="color: #38761d;">Florverde® Sustainable Flowers:</span></b> </span></span></span><b class="" style="text-align: justify;"><span class="" lang="EN-US"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">as a florist how important is for you to work with sustainable flowers?</span></span></b><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><b>Nadine Weckardt:</b> <b>I try to work more and more with them</b> because there's times in my shop when i don't want to buy a lot of fresh flowers especially during summertime and i still want my shop to look filled. I also use them a lot during christmas... in arrangements with no waterbase.</span><br />
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<b class="" style="text-align: justify;"><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">FSF®: </span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Do you think european consumers care more about sustainable flowers than before?</span></span></b><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="font-size: large;"><b>Nadine: </b>It still takes a lot of talking (...) but <b>once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed and excited!</b></span></span><br />
<b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: black; font-size: large;"><br /></span></b></span></b></span></b><b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">FSF®</span></b></span></b><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">: </span></b></span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">In May we celebrate Mother's Day. What will be the best gift for a mother who is a florist?</span></span></b><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="font-size: large;"><b>Nadine: </b>My mother is a Florist but of course for her the most beautiful gift are flowers... no lie!</span></span><br />
<b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: black; font-size: large;"><br /></span></b></span></b></span></b><b class="" style="text-align: justify;"><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b class=""><span class="" lang="EN-US"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">FSF®</span></b></span></b></span></b></span></b><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-size: large;">: </span><span style="color: black; font-size: large;">What's your message for moms around the world at the Mother's Day</span></b></span></b></span></b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><b class=""><span class="" lang="EN-US">?</span></b><span class=""> </span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><br /></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="font-size: large;"><b>Nadine: </b>Moms are the most important influence on us as children.<b> </b>They give us more than just good advice in life. <b>I always try to show my mom how blessed i feel to have her not only on Mother's Day but whenever i think it is time to say 'Thank you!'</b></span></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large; text-align: justify;"><br /></span><span style="font-size: large;"><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 25px; text-align: justify;"><span style="background-color: white;">Is there any other gift moms love in this holiday</span>?</b><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; line-height: 25px; text-align: justify;"> we'd love to read your experiences and share some thoughts!</span></span></div>
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Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.comtag:blogger.com,1999:blog-8369012108338985571.post-54974594095946359282015-05-12T08:37:00.004-05:002018-03-22T22:57:58.372-05:00Current updates available<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><b>Florverde® Sustainable Flowers standard updated!</b></span><br />
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><i>Bogotá D.C., 23 January 2015</i> - <b>W</b></span><b style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="font-size: large;">e're proud to present the latest version, 6.0, 6.0-1 of Florverde Sustainable Flowers standard as well as other important documents</span></b><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"> carried out along 2014 by our Technical Committee.</span><br />
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">At the moment these documents can be found in Spanish at the moment at <i>The Standard </i>section in <a href="http://www.florverde.org/">our website</a>. <b>For English versions please stay in touch, we will notice when it is ready!</b></span><br />
<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>The updated documents are as follows:</b></span><br />
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<li><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Florverde® standards for sustainable flowers and ornamentals production</span></li>
<li><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">General regulations for Florverde® Sustainable Flowers certification</span></li>
<li><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Requirements and criteria list to accomplish Florverde® standard</span></li>
<li><span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Internal Control System verification list</span></li>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>Please don't hesitate to pass on this information to whom it may concern and everyone who is involved in the implementation, verification and accomplishment processes of our standard.</b></span></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">If you have any question about these updates <b>please leave us your comments below</b> and we'll get back to you!</span></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Sincerely yours,</span></div>
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<span style="color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>Technical and Administrative Secretariat</b></span></div>
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<span style="color: #274e13; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><b>Florverde® Sustainable Flowers</b></span></div>
Florverdeorghttp://www.blogger.com/profile/02278843404852643856noreply@blogger.com