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Mostrando entradas de 2015

Friend of the month - Lucas Simons [NED]

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Have your say in October... Lucas Simons from the Netherlands!
"If you trully want to transform markets you need to change the rules of the game and prevent the sector from becoming unsustainable".By: Juan David Hernández, MBA candidate.

In October we got deeper into the sustainability certification labels topic and share insights with Lucas Simons, founder and CEO of two companies:NewForesight, a strategic consultancy company working on sustainable market transformation, and SCOPEinsight, a farmer organization assessment company that bridges the gap between professional farmer organizations, markets and sources of finance. This guy knows exactly where the gap between small farmers and big agriculture companies is but also the role of sustainability in the business. Let's go!

Florverde® Sustainable Flowers:Why is it important to stimulate sustainable products in global markets?

Lucas Simons: Because if we don´t, we are left with sectors and producing systems were it is only …

5 common mistakes when you're new on Corporate Social Media

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5 common mistakes when you're new on Corporate Social Media
By: Oscar Farfán
We all love to gather with friends in boths ways, offline and online. Do i have to communicate the same way to my brands' stakeholders?
Companies have much to tell to the world. Build your brand reputation online is not an easy task and you'll need to keep in mind some basics before trying to open the first brand's profile online, no matter what social media network you want to use.

1. Share what you like related to the business sector and think others may love it!
Social media is about being spontaneous. Is you see something an find it interesting after reading/watching it, share it! others can learn and will be grateful with you!

2. Don't auto-like!
Common mistake. You should be asking yourself "what's wrong with that?" well, if you have ever been around the hashtag #ForeverAlone that's exactly what you're showing about your brand.

3. Never use a personal profile as a compa…

Mutual acknowledgement with Rainforest Alliance Certified is now operative!

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A common ground to make the difference!
Our mutual acknowledgment agreement with Rainforest Alliance Certified is now operative! this means a company can get certified by both standard in one single inspection!

Read more!
We'll be happy to read your opinions about our marketing materials also :) please share your thoughts with us!




Friend of the month - September

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Have your say in September... Mathieu Lamolle from Switzerland!
"There's a progress in the use of sustainability standards in global supply chains. The main proof of this is the steady growth of commitment from governments and large multinational companies, brands and retailers in integrating sustainability in their procurement strategies".By: Juliana Díaz, MBA.

In this month we wanted to wide our sight about sustainability thanks to Mathieu LamolleMarket Analyst at International Trade Centre Standards Map - ITC. He has 10+ years in international commerce, market access and sustainable development. His main duty is to coordinate and supervise the regulations database for www.standardsmap.com. He also coordinates collaborations between the ITC and its private partners relative to project management and market analysis.  

Florverde® Sustainable Flowers:Why is important for sustainability the certification of the agricultural exports chains?

Mathieu Lamolle: The global supply…

Friend of the month - July

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Have your say in July... Ximena Barrera Rey from Colombia!
"WWF Colombia’s Water Stewardship strategy aims to engage companies to look beyond their organizational boundaries, to consider their relationship with water and rethink their sustainability strategy to generate benefits for communities, ecosystems and the business itself"By: Juliana Díaz, MBA.

This month we keep talking about environment and water conservation, now with one of our partners. Ximena Barrera Rey is Public Policy and Corporate Responsibility Director of WWF Colombia and also member of the Advisory Council of Florverde Sustainable Flowers

Florverde and WWF Colombia share a lot about sustainable management and water conservation in agriculture. 

Florverde® Sustainable Flowers:Taking into account WWF is part of our Advisory Council, how can Florverde® Sustainable Flowers and WWF work together regarding water conservation?

Ximena Barrera: Water conservation is a key issue for WWF. As a global conservation orga…

Friend of the month - June 2015

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Have your say in June... Katheryn Mejía from Colombia!

"Children are the future and we need to protect them against child labor. We all can be stewards"
By: Juliana Díaz, MBA.




This week is the World Day against Child Labor. Florverde® Sustainable Flowers standards prevents farms using forced labor or from employing workers under the age of 18.

Our friend of the month is Katheryn Mejía, Director of Social Responsibility of the Association of Colombian Flower Exporters (Asocolflores). We talked with her about this celebration.


Florverde® Sustainable Flowers: On the 12th of june the world will celebrate the World Day against Child Labor. How important is this celebration? 

Katheryn Mejía: One of the major problems of the XXI century is child labor. The ILO (International Labor Organization) says that there are 168 million children working in conditions of illegality in the world. The problem is not minor for Colombia. According to the Colombian Ministry of Labor there were 1,039,000 …