5 common mistakes when you're new on Corporate Social Media
By: Oscar Farfán
We all love to gather with friends in boths ways, offline and online. Do i have to communicate the same way to my brands' stakeholders?
Companies have much to tell to the world. Build your brand reputation online is not an easy task and you'll need to keep in mind some basics before trying to open the first brand's profile online, no matter what social media network you want to use.
1. Share what you like related to the business sector and think others may love it!
Social media is about being spontaneous. Is you see something an find it interesting after reading/watching it, share it! others can learn and will be grateful with you!
2. Don't auto-like!
Common mistake. You should be asking yourself "what's wrong with that?" well, if you have ever been around the hashtag #ForeverAlone that's exactly what you're showing about your brand.
3. Never use a personal profile as a company profile
There are many interesting features on company profiles that personal ones don't have such as analytic tools and the possibility to assign roles on your team. The results will improve if you leave fear behind and know them. Best of all: most social networks do offer free basic analytics.
4. Talk to them as you want to be approached in real life
Alway remember to build friendships to last. 100 good followers will be happy to defend your brand in case of trolls trying to make you reach your boiling point.
Thank them for their likes and follows, know them asking questions to what they commented about your content, highlight their best comments about the topics you're working on. Yes, just like friends!
5. It's better to work properly on one profile that badly on 5 or more
Choose wisely what social media networks your business needs. Some people think it must have al least a Facebook fanpage but think where your audience is before deciding where to go.
Are you already involved in social media and want to share more tips for beginners? we'd love to hear from you!