Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company.

At Florverde® we are very pleased to welcome a new flower company to our sustainable community.

Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses.

Passion Growers farms are located in the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America.

For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certification. On behalf of the technical team at FSF we would like to congratulate all people involved in making this achievement possible for Passion Growers - Flores Ipanema".

Get to know our latest FSF certified flower company in this touching video:

Friend of the month - May

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Construyendo familia en el negocio de las flores

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RedES-CAR Memories

RedES-CAR spotlights! This is Luis Fernando Nieto from AgroIndustrial Don Eusebio flower company . He once thought it was a good idea to think sustainable and check out what has been producing losings to his company and how they can solve that: figuring out what's wrong among the supply chain and how they can make the difference to their annual savings achieving a Cleaner Production Program . Wanna see what they will achieve? have a watch! Interested on how certified flower farms can make the difference? check for us on Linkedin , Twitter , Facebook and Pinterest and visit our website .

Friend of month - July

In Have your say on July... Stan Pohmer from USA! " I would encourage the supply chain to be conscious of sustainability in their purchasing and operations for a few reasons. First, it’s the right thing to do. Secondly, by considering sustainability in your decision-making, you can make better decisions. " As featured friend of july, we spoke with Stan Pohmer , CEO of Pohmer Consulting Group, Mentor and Advisor to the perishable and seasonal industries . We discuss about sustainability and its role in the flower industry and customer's behavior, which could be guided to help them take the right choice and know why. Florverde® Sustainable Flowers: What does a sustainable label mean to you and to consumers? Stanley Pohmer: There’s a definite difference in how I perceive the meaning of a sustainability label and how a consumer does . Being actively involved with sustainability initiative...

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