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Friend of the month - September

Have your say in September... Mathieu Lamolle from Switzerland!
"There's a progress in the use of sustainability standards in global supply chains. The main proof of this is the steady growth of commitment from governments and large multinational companies, brands and retailers in integrating sustainability in their procurement strategies".
By: Juliana Díaz, MBA.

In this month we wanted to wide our sight about sustainability thanks to Mathieu LamolleMarket Analyst at International Trade Centre Standards Map - ITC. He has 10+ years in international commerce, market access and sustainable development. His main duty is to coordinate and supervise the regulations database for He also coordinates collaborations between the ITC and its private partners relative to project management and market analysis.  

Florverde® Sustainable Flowers: 
Why is important for sustainability the certification of the agricultural exports chains? 

Mathieu Lamolle: 
The global supply chains are composed of multiple actors and intermediaries operating between farmers and final consumers, among which processors, manufacturers, traders and retailers. For agricultural products to be exchanged with sustainability claims, there is a need for trust between all actors in the supply chain. Among the key factors that create this trust is the process of traceability and certification. Therefore, it is very important to have robust certification programs and assurance that the sustainability requirements are met at all levels of global supply chains.

Florverde® Sustainable Flowers: What is the countries' answer of it?

Several actions were made by countries and regions on sustainability and certification. The European Union has developed a set of regulations - for example in the organic sector - which assesses and regulates the statements made on any organic products. It is a way of maintaining control in the final message that sustainability is the used as appropriately as possible on the products. In some countries, such as Germany and Switzerland, the governments are putting assessment methodologies of sustainability standards, which aims to review the soundness of the sustainability requirements and system components, such as certification and audit process, assurance and governance. In the United States, the government is developing a set of guidelines for procurement officials to help them make decisions about public tenders and service providers who are claiming their sustainability goals and commitments.

Florverde® Sustainable Flowers: Can we talk about a progress on this matter? 

No doubt there is progress in the use of sustainability standards in global supply chains, from agriculture to manufacturing and textiles, toys and electronics sector. The main proof of this is the steady growth of commitment from governments and large multinational companies, brands and retailers in integrating sustainability in their procurement strategies and making sustainability a concrete model for business development.

Florverde® Sustainable Flowers: In the future, what are the trends for certification of the agricultural exports chains?

As we recognize that there is a proliferation of standards and claims for sustainability, the current trends is that such claims tend to initiate recognition process of each other through various processes of benchmarking: this helps to clarify the industry players up to final consumers on what is the substantial differences (if any) between sustainability standards. New assessment methodologies to benchmark sustainability standards are proliferating as well, trying to help policymakers and businesses navigate the complicated landscape of standards: such methodologies and tools are developed by governments, but also by industry associations or individual companies, brands and retailers. For more information please check

Is there other reasons to consider a sustainable standard to your products? do you think it will open doors to new markets and raise awareness about how your products were produced? Please share your thoughts in the comment section below.

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Entradas populares de este blog

Roses, roses, roses - FSF certified even better!

At Florverde® we are very pleased to welcome a new flower company to our sustainable community. 
Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses.
Passion Growers farms are located in the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. 
For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certification. On behalf of the technical team at FSF we would like to congratulate all people involve…

| ENTREVISTA | Conociendo más de la tingua moteada que habita en nuestras fincas floricultoras

La “tingua moteada" es una subespecie endémica de la Cordillera Oriental colombiana registrada en los departamentos de Cundinamarca y Boyacá. Se considera en peligro de extinción (EN) debido a diversas amenazas en sus hábitats naturales. A partir del proyecto Las Aves de las flores de Asocolflores, se identificó su presencia en las fincas floricultoras de la Sabana de Bogotá que cuentan con reservorios artificiales de agua lluvia, proporcionando allí los espejos de agua y algunas coberturas vegetales acuáticas que le sirven a esta ave para alimentarse y sobrevivir.

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Entrevistamos a Erika Milena Sánchez, primera becaria del convenio entre Asocolflores y el fondo de apoyo a la investigación Colombia Biodiversa de la Fundación Alejandro Ángel Escobar, al presentar las conclusiones de su investigación en Biología sobre la densidad de la Tingua moteada en diferentes coberturas vegetales de humedales artificiales y naturales del Alti…

Why is it important for Florverde to be part of the Floriculture Sustainability Initiative basket of standards?

The Floriculture Sustainability Initiative (FSI) is a multi-stakeholder initiative that brings together members of the international floriculture supply-chain. FSI members collaborate to improve practices and drive positive change towards the sustainable production and trade of flowers and plants.

A total of 14 international voluntary sustainable standards and schemes make up the FSI Basket. They are fully transparent, comparable and by way of independent benchmarking, comply with basic social and/or environmental requirements.

As explained by Florverde® Sustainable Flowers director, Ximena Franco:

“FSI is an international initiative pursuing the goal that by 2020, 90% of flowers produced and traded are certified as sustainable. For this to happen, FSI has convened different certification schemes that have international accreditation under ISO 17065, to comprise a basket of standards. Florverde® is part of this FSI basket of standards.”

At Proflora 2017, we had the privilege of having Je…