Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company.

At Florverde® we are very pleased to welcome a new flower company to our sustainable community.

Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses.

Passion Growers farms are located in the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America.

For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certification. On behalf of the technical team at FSF we would like to congratulate all people involved in making this achievement possible for Passion Growers - Flores Ipanema".

Get to know our latest FSF certified flower company in this touching video:

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Making the difference in Social Media!

Mary Westbrook highlights environmental holiday celebration online by Florverde® Society of American Florists featured on its website our social media campaign to celebrate the World Environment Day last June. We spread the word online and followers supported the activities. " Using #EnvironmentDay, Florverde asked its followers to tweet, post and share thoughts on the environment, sustainability and the workers and working conditions behind the flowers consumers enjoy said, Ximena Franco, Florverde's Sustainable Flowers Director " Special thanks to SAF staff and Mary for such words! Read the full article here . Wanna share your thoughts about nature and environment care? please tell us what you think! don´t forget to check for our discussions on Linkedin , Twitter , Facebook and Pinterest , or visit our website !

RedES-CAR Program

A new competitive commitment from Florverde® The Sustainable Business Network seeks to improve the competitiveness and environmental performance of companies. Under the Sustainable Business Network Program , RedEs CAR Florverde® Sustainable Flowers presented the first results from 14 flower companies that participated together with important companies from other sectors last May, 2014 at Universidad de los Andes in Bogotá, Colombia. Through a public-private partnership , the RedES-CAR Program seeks to foster productive links between large companies and its suppliers, or between a union and its affiliates, to improve competitiveness and environmental performance through the implementation of cleaner production tools . In this phase of the Program companies, that produce and export flowers to four main destinations (the United States, Russia, Europe and Asia) participated. RedES-CAR is sponsored by the regional government environmental agency and led by the most importan...

Current updates available

Florverde® Sustainable Flowers standard updated! Bogotá D.C., 23 January 2015 - W e're proud to present the latest version, 6.0, 6.0-1 of Florverde Sustainable Flowers standard as well as other important documents carried out along 2014 by our Technical Committee. At the moment these documents can be found in Spanish at the moment at The Standard section in our website . For English versions please stay in touch, we will notice when it is ready! The updated documents are as follows: Florverde® standards for sustainable flowers and ornamentals production General regulations for Florverde® Sustainable Flowers certification Requirements and criteria list to accomplish Florverde® standard Internal Control System verification list Please don't hesitate to pass on this information to whom it may concern and everyone who is involved in the implementation, verification and accomplishment processes of our standard. If you have any question about these upda...

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