Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company.

At Florverde® we are very pleased to welcome a new flower company to our sustainable community.

Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses.

Passion Growers farms are located in the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America.

For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certification. On behalf of the technical team at FSF we would like to congratulate all people involved in making this achievement possible for Passion Growers - Flores Ipanema".

Get to know our latest FSF certified flower company in this touching video:

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Making the difference in Social Media!

Mary Westbrook highlights environmental holiday celebration online by Florverde® Society of American Florists featured on its website our social media campaign to celebrate the World Environment Day last June. We spread the word online and followers supported the activities. " Using #EnvironmentDay, Florverde asked its followers to tweet, post and share thoughts on the environment, sustainability and the workers and working conditions behind the flowers consumers enjoy said, Ximena Franco, Florverde's Sustainable Flowers Director " Special thanks to SAF staff and Mary for such words! Read the full article here . Wanna share your thoughts about nature and environment care? please tell us what you think! don´t forget to check for our discussions on Linkedin , Twitter , Facebook and Pinterest , or visit our website !

Friend of the month - August

In Have your say on August... Jeroen Oudheusden from the Netherlands! " The [flower] sector as a whole has to take responsibility and work together in solving issues and in projects aiming for higher levels of sustainability " We shared some words with Jeroen Oudheusden from the Netherlands, Executive Officer to Floriculture Sustainability Initiative (FSI) and our friend of the month of August. He knows where exactly flower industry meets sustainability and why. Let's see! FSF: Why is sustainability important for the flower industry? Jeroen: The pressure to meet demand of the growing global cut flower industry has created sustainability challenges for the entire supply chain from producer to retailer. There is a clear need of a sector-wide vision on sustainability because fragmentation of sustainability projects and standards has led to inefficiencies in market uptake. Therefore the sector has joined forces in the form of the Floriculture Sustainab...

General comparisons between Florverde Sustainable Flowers and Rainforest Alliance Certified

Florverde Sustainable Flowers label. I n the world of standards which aim to certify good environmental, social or quality production practices, we see hundreds of local and global initiatives with diverse levels of recognition in the different destination markets. And it is curious to note that this recognition is more often based on the ability of their communications and marketing strategies rather than on the technical robustness of the standards as a tool for continuous improvement. Para leer este post en español, por favor haga click aquí. On the other hand, there are country-level standards that have approached local producers, understanding their context and responding to their real needs in terms of production, which positions them as technically excellent standards, but with a low remembrance due to the fact that they usually do not have the marketing resources to position themselves internationally, between the supply chain and even less at ...

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