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Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

General comparisons between Florverde Sustainable Flowers and Rainforest Alliance Certified

Florverde Sustainable Flowers label. I n the world of standards which aim to certify good environmental, social or quality production practices, we see hundreds of local and global initiatives with diverse levels of recognition in the different destination markets. And it is curious to note that this recognition is more often based on the ability of their communications and marketing strategies rather than on the technical robustness of the standards as a tool for continuous improvement. Para leer este post en español, por favor haga click aquí. On the other hand, there are country-level standards that have approached local producers, understanding their context and responding to their real needs in terms of production, which positions them as technically excellent standards, but with a low remembrance due to the fact that they usually do not have the marketing resources to position themselves internationally, between the supply chain and even less at ...

Florverde ambassadors: Caroline Marshall-Foster

Caroline Marshall-Foster is editor to Florist Magazine with +35 years experience in the flower industry. We are glad to have Caroline in our community of ambassadors that reflect the values of Florverde. By: Florverde editor Florverde® Sustainable Flowers: What motivated you to accept the invitation to be part of the Florverde® Sustainable Flowers ambassadors community? Caroline Marshall-Foster : Having working with Colombia since 1994 and seen Florverde in action since my first visit to Colombia back in 2001 I know what a difference Florverde has already made and what it can achieve in the future. Colombia doesn’t just grow the most amazing flowers that really are longer, stronger and more gorgeous but does it with love, passion, and above all, a caring way. If I can help in even a tiny way to promote what Florverde is doing, then I will be delighted. Florverde® Sustainable Flowers: You are the editor of The Florist , a successful magaz...

5 common mistakes when you're new on Corporate Social Media

5 common mistakes when you're new on Corporate Social Media By: Oscar Farfán We all love to gather with friends in boths ways, offline and online. Do i have to communicate the same way to my brands' stakeholders? Companies have much to tell to the world. Build your brand reputation online is not an easy task and you'll need to keep in mind some basics before trying to open the first brand's profile online, no matter what social media network you want to use. 1. Share what you like related to the business sector and think others may love it! Social media is about being spontaneous. Is you see something an find it interesting after reading/watching it, share it! others can learn and will be grateful with you! 2. Don't auto-like! Common mistake. You should be asking yourself "what's wrong with that?" well, if you have ever been around the hashtag #ForeverAlone that's exactly what you're showing about your brand. ...

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