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Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Winners of the Florverde Sustainable Flowers 2017 Awards

Vea este post en español aquí At Florverde® we are very proud to have held the first edition of the Florverde® Sustainable Flowers Awards . And what better time than during Proflora 2017 in October, in Bogotá. We had the great pleasure of recognizing the work of five floriculture companies in Colombia that have excelled in different aspects of the implementation of our certification scheme. Especially for their strong social, environmental and economic practices, promoting sustainable flowers for the wellbeing of all. In the words of our director, Ximena Franco, " a producer of certified Florverde® Sustainable Flowers, turns the concept of sustainability into a tangible reality for its people, its environment and its business. The best result that a buyer can obtain: the wellbeing of everything and everyone involved ". The evaluation process For any floriculture company, obtaining the Florverde Sustainable Flowers certification is already a recognition; th...

Florverde ambassadors: Caroline Marshall-Foster

Caroline Marshall-Foster is editor to Florist Magazine with +35 years experience in the flower industry. We are glad to have Caroline in our community of ambassadors that reflect the values of Florverde. By: Florverde editor Florverde® Sustainable Flowers: What motivated you to accept the invitation to be part of the Florverde® Sustainable Flowers ambassadors community? Caroline Marshall-Foster : Having working with Colombia since 1994 and seen Florverde in action since my first visit to Colombia back in 2001 I know what a difference Florverde has already made and what it can achieve in the future. Colombia doesn’t just grow the most amazing flowers that really are longer, stronger and more gorgeous but does it with love, passion, and above all, a caring way. If I can help in even a tiny way to promote what Florverde is doing, then I will be delighted. Florverde® Sustainable Flowers: You are the editor of The Florist , a successful magaz...

Why is it important for Florverde to be part of the Floriculture Sustainability Initiative basket of standards?

The Floriculture Sustainability Initiative (FSI) is a multi-stakeholder initiative that brings together members of the international floriculture supply-chain. FSI members collaborate to improve practices and drive positive change towards the sustainable production and trade of flowers and plants. A total of 14 international voluntary sustainable standards and schemes make up the FSI Basket. They are fully transparent, comparable and by way of independent benchmarking, comply with basic social and/or environmental requirements. As explained by Florverde® Sustainable Flowers director, Ximena Franco: “FSI is an international initiative pursuing the goal that by 2020, 90% of flowers produced and traded are certified as sustainable. For this to happen, FSI has convened different certification schemes that have international accreditation under ISO 17065, to comprise a basket of standards. Florverde® is part of this FSI basket of standards.” At Proflora 2017, we had the privilege ...

Friend of the Month - January

Have your say in January... Christine Boldt from the USA! "We embrace the notion of an increasingly interconnected world and believe it is the ideal moment to introduce the concept of working together" We spoke with Christine Boldt, B.S. in Accounting from Florida State University. She has been exposed to the flower industry for more than 30 years , as her mother was one of the first woman to own a flower importing company in Miami. Also she has worked with the Association of Floral Importers of Florida - AFIF on their trade shows from 1999 through 2001 and joined full time from 2004 as Executive Vice President. From supply chain, sustainable flowers and customer trends she highlights the importance that sustainable certification labels have among these. Let's see what she got to tell to the Tingua! Florverde® Sustainable Flowers: How have you seen any change in the supply chain at the flower industry in terms of sustainability? What is your opinion about Fl...

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