Friend of the month

Friend of the month - may 2015

Have your say in May... Nadine Weckardt from Germany!

Source: Asocolflores

"Once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed!"

By: Juliana Díaz, MBA.

In the mother's month we had a little chat with Nadine Weckardt, well-known Floral Designer and 2007 European Champion of Floral Design. She's proud of providing her shop with sustainable products and keep her mother's legacy of floral design in her life. Let's see what she thinks about sustainability!

Florverde® Sustainable Flowers: as a florist how important is for you to work with sustainable flowers?

Nadine Weckardt: I try to work more and more with them because there's times in my shop when i don't want to buy a lot of fresh flowers especially during summertime and i still want my shop to look filled. I also use them a lot during christmas... in arrangements with no waterbase.

FSF®: Do you think european consumers care more about sustainable flowers than before?

Nadine: It still takes a lot of talking (...) but once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed and excited!

FSF®: In May we celebrate Mother's Day. What will be the best gift for a mother who is a florist?

Nadine: My mother is a Florist but of course for her the most beautiful gift are flowers... no lie!

FSF®: What's your message for moms around the world at the Mother's Day?

Nadine: Moms are the most important influence on us as children. They give us more than just good advice in life. I always try to show my mom how blessed i feel to have her not only on Mother's Day but whenever i think it is time to say 'Thank you!'

Is there any other gift moms love in this holiday? we'd love to read your experiences and share some thoughts!

Ganadores de los Premios Florverde Sustainable Flowers 2017

Read this post in English here En Florverde® nos sentimos muy orgullosos de haber realizado la primera edición de los Premios Florverde® Sustainable Flowers . Y qué mejor ocasión para llevarlo a cabo que en Proflora 2017 en octubre, en Bogotá. Tuvimos la dicha de reconocer el trabajo de cinco empresas floricultoras del país que han sobresalido en diferentes aspectos de la implementación de nuestro sello de certificación. Especialmente por sus buenas prácticas sociales, ambientales y económicas , promoviendo las flores sostenibles para el bienestar de todos . En palabras de nuestra directora, Ximena Franco, " un productor con flores certificadas Florverde® Sustainable Flowers, transforma el concepto de sostenibilidad en una realidad tangible para su gente, su entorno vital y para su negocio. Y entrega a los mercados las flores con el mayor contenido que un comprador pueda recibir: el bienestar de todo y de todos ". El proceso de calificación Para cualquie

Building a family in the flower business

Marleny Farías, manager of Melody Flowers. Courtesy: Melody Flowers A conversation with Marleny Farías is like sitting down and talking to a mother. But this mother tells stories and anecdotes of her life and of the times when she has had to advise and take to task her large family of more than 300 people. Para leer este post en español, por favor haga click aquí. Marleny has been the manager of Melody Flowers since it was created 21 years ago. A Colombian flower company dedicated to the production of roses and gypsophila in the savanna region of Bogotá. Melody Flowers is a Florverde Sustainable Flowers certified company and we talked to the manager about her role in floriculture. As an accountant, Marleny began her history in floriculture through her husband, entrepreneur Felipe Cely, who has been a floriculture entrepreneur for more than 40 years and founding partner of several flower companies in the country. " I got involved in floriculture many years

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Vea este post en español aquí At Florverde® we are very proud to have held the first edition of the Florverde® Sustainable Flowers Awards . And what better time than during Proflora 2017 in October, in Bogotá. We had the great pleasure of recognizing the work of five floriculture companies in Colombia that have excelled in different aspects of the implementation of our certification scheme. Especially for their strong social, environmental and economic practices, promoting sustainable flowers for the wellbeing of all. In the words of our director, Ximena Franco, " a producer of certified Florverde® Sustainable Flowers, turns the concept of sustainability into a tangible reality for its people, its environment and its business. The best result that a buyer can obtain: the wellbeing of everything and everyone involved ". The evaluation process For any floriculture company, obtaining the Florverde Sustainable Flowers certification is already a recognition; th

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis hij

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