Friend of the month

Friend of the month - may 2015

Have your say in May... Nadine Weckardt from Germany!

Source: Asocolflores

"Once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed!"

By: Juliana Díaz, MBA.

In the mother's month we had a little chat with Nadine Weckardt, well-known Floral Designer and 2007 European Champion of Floral Design. She's proud of providing her shop with sustainable products and keep her mother's legacy of floral design in her life. Let's see what she thinks about sustainability!

Florverde® Sustainable Flowers: as a florist how important is for you to work with sustainable flowers?

Nadine Weckardt: I try to work more and more with them because there's times in my shop when i don't want to buy a lot of fresh flowers especially during summertime and i still want my shop to look filled. I also use them a lot during christmas... in arrangements with no waterbase.

FSF®: Do you think european consumers care more about sustainable flowers than before?

Nadine: It still takes a lot of talking (...) but once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed and excited!

FSF®: In May we celebrate Mother's Day. What will be the best gift for a mother who is a florist?

Nadine: My mother is a Florist but of course for her the most beautiful gift are flowers... no lie!

FSF®: What's your message for moms around the world at the Mother's Day?

Nadine: Moms are the most important influence on us as children. They give us more than just good advice in life. I always try to show my mom how blessed i feel to have her not only on Mother's Day but whenever i think it is time to say 'Thank you!'

Is there any other gift moms love in this holiday? we'd love to read your experiences and share some thoughts!

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

Florverde Sustainable Flowers leader in the evolution of the FSI Basket of Standards 2020

With the objective of stimulating and reflecting on good practices in floriculture, the Floriculture Sustainability Initiative (FSI) introduced the evolution of the FSI Basket of Standards with the addition of a new environmental scope. A total of 14 international voluntary sustainable standards and schemes make up the FSI Basket . They are fully transparent, comparable and by way of independent benchmarking, comply with basic requirements of social and/or environmental and/or good agricultural practices (GAP). Recommended article: Why is so important for Florverde to be part of the FSI Basket of Standards? With the evolution of the FSI Basket of Standards, stakeholders are encouraged to adopt and recognize their social criteria with the SSCI compliance , their good agricultural practices with GLOBALG.A.P benchmarking and their environmental aspects with the new environmental benchmarking of the FSI Basket. (See image below) Florverde Sustainable Flowers is one o...

INFOGRAPHIC | Mother's day in Floriculture

The celebration of Mother's Day is very important for the Colombian floriculture that exports and commercializes its products for this date. Flowers with the Florverde Sustainable Flowers label guarantee respect for workers and their families. Find here the list of certified companies Florverde Sustainable Flowers.

General comparisons between Florverde Sustainable Flowers and Rainforest Alliance Certified

Florverde Sustainable Flowers label. I n the world of standards which aim to certify good environmental, social or quality production practices, we see hundreds of local and global initiatives with diverse levels of recognition in the different destination markets. And it is curious to note that this recognition is more often based on the ability of their communications and marketing strategies rather than on the technical robustness of the standards as a tool for continuous improvement. Para leer este post en español, por favor haga click aquí. On the other hand, there are country-level standards that have approached local producers, understanding their context and responding to their real needs in terms of production, which positions them as technically excellent standards, but with a low remembrance due to the fact that they usually do not have the marketing resources to position themselves internationally, between the supply chain and even less at ...

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