RedES-CAR Program

A new competitive commitment from Florverde®

The Sustainable Business Network seeks to improve the competitiveness and environmental performance of companies.

Under the Sustainable Business Network Program, RedEs CAR Florverde® Sustainable Flowers presented the first results from 14 flower companies that participated together with important companies from other sectors last May, 2014 at Universidad de los Andes in Bogotá, Colombia.

Through a public-private partnership, the RedES-CAR Program seeks to foster productive links between large companies and its suppliers, or between a union and its affiliates, to improve competitiveness and environmental performance through the implementation of cleaner production tools.

In this phase of the Program companies, that produce and export flowers to four main destinations (the United States, Russia, Europe and Asia) participated.

RedES-CAR is sponsored by the regional government environmental agency and led by the most important university in Colombia, Universidad de Los Andes.

With this infographic you can see how these flower farms will make the difference:

By choosing sustainable practices you can improve your products, boost your sales and generate savings among supply chains! Have you reached important goals through sustainable practices? we'd love to hear from your experience! please leave a comment below and tell us how you make the difference.

Friend of the month - May

In Have your say ... Cynthia Hanauer from USA! "W e must plan strategically as the climate continues to change and more energy and natural resources will be needed to supply food and housing for a growing global population" As featured friend of the mother's month of may, we spoke with Cynthia Hanauer , founder of Grand Central Flower and 4th generation florist with family lineage beginning in 1875. She has 40+ successful years in the floral business including retail and supply chain operations. Florverde® Sustainable Flowers: We've heard a lot about you. What can you tell us about how your family began in the flower business in the late 19th century? Cynthia : My maternal ancestors came over from Germany in 1875, which ultimately became the largest group of immigrants in the history of the United States; 8 Million Germans arrived into the United States in the 19 th century. In those times, the trip from Germany to the United States...

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis...

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

RedES-CAR Memories

RedES-CAR spotlights! This is Luis Fernando Nieto from AgroIndustrial Don Eusebio flower company . He once thought it was a good idea to think sustainable and check out what has been producing losings to his company and how they can solve that: figuring out what's wrong among the supply chain and how they can make the difference to their annual savings achieving a Cleaner Production Program . Wanna see what they will achieve? have a watch! Interested on how certified flower farms can make the difference? check for us on Linkedin , Twitter , Facebook and Pinterest and visit our website .

Friend of month - July

In Have your say on July... Stan Pohmer from USA! " I would encourage the supply chain to be conscious of sustainability in their purchasing and operations for a few reasons. First, it’s the right thing to do. Secondly, by considering sustainability in your decision-making, you can make better decisions. " As featured friend of july, we spoke with Stan Pohmer , CEO of Pohmer Consulting Group, Mentor and Advisor to the perishable and seasonal industries . We discuss about sustainability and its role in the flower industry and customer's behavior, which could be guided to help them take the right choice and know why. Florverde® Sustainable Flowers: What does a sustainable label mean to you and to consumers? Stanley Pohmer: There’s a definite difference in how I perceive the meaning of a sustainability label and how a consumer does . Being actively involved with sustainability initiative...

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