RedES-CAR Program

A new competitive commitment from Florverde®

The Sustainable Business Network seeks to improve the competitiveness and environmental performance of companies.

Under the Sustainable Business Network Program, RedEs CAR Florverde® Sustainable Flowers presented the first results from 14 flower companies that participated together with important companies from other sectors last May, 2014 at Universidad de los Andes in Bogotá, Colombia.

Through a public-private partnership, the RedES-CAR Program seeks to foster productive links between large companies and its suppliers, or between a union and its affiliates, to improve competitiveness and environmental performance through the implementation of cleaner production tools.

In this phase of the Program companies, that produce and export flowers to four main destinations (the United States, Russia, Europe and Asia) participated.

RedES-CAR is sponsored by the regional government environmental agency and led by the most important university in Colombia, Universidad de Los Andes.

With this infographic you can see how these flower farms will make the difference:

By choosing sustainable practices you can improve your products, boost your sales and generate savings among supply chains! Have you reached important goals through sustainable practices? we'd love to hear from your experience! please leave a comment below and tell us how you make the difference.

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Making the difference in Social Media!

Mary Westbrook highlights environmental holiday celebration online by Florverde® Society of American Florists featured on its website our social media campaign to celebrate the World Environment Day last June. We spread the word online and followers supported the activities. " Using #EnvironmentDay, Florverde asked its followers to tweet, post and share thoughts on the environment, sustainability and the workers and working conditions behind the flowers consumers enjoy said, Ximena Franco, Florverde's Sustainable Flowers Director " Special thanks to SAF staff and Mary for such words! Read the full article here . Wanna share your thoughts about nature and environment care? please tell us what you think! don´t forget to check for our discussions on Linkedin , Twitter , Facebook and Pinterest , or visit our website !

Florverde Sustainable Flowers leader in the evolution of the FSI Basket of Standards 2020

With the objective of stimulating and reflecting on good practices in floriculture, the Floriculture Sustainability Initiative (FSI) introduced the evolution of the FSI Basket of Standards with the addition of a new environmental scope. A total of 14 international voluntary sustainable standards and schemes make up the FSI Basket . They are fully transparent, comparable and by way of independent benchmarking, comply with basic requirements of social and/or environmental and/or good agricultural practices (GAP). Recommended article: Why is so important for Florverde to be part of the FSI Basket of Standards? With the evolution of the FSI Basket of Standards, stakeholders are encouraged to adopt and recognize their social criteria with the SSCI compliance , their good agricultural practices with GLOBALG.A.P benchmarking and their environmental aspects with the new environmental benchmarking of the FSI Basket. (See image below) Florverde Sustainable Flowers is one o...

Winners of the Florverde Sustainable Flowers 2017 Awards

Vea este post en español aquí At Florverde® we are very proud to have held the first edition of the Florverde® Sustainable Flowers Awards . And what better time than during Proflora 2017 in October, in Bogotá. We had the great pleasure of recognizing the work of five floriculture companies in Colombia that have excelled in different aspects of the implementation of our certification scheme. Especially for their strong social, environmental and economic practices, promoting sustainable flowers for the wellbeing of all. In the words of our director, Ximena Franco, " a producer of certified Florverde® Sustainable Flowers, turns the concept of sustainability into a tangible reality for its people, its environment and its business. The best result that a buyer can obtain: the wellbeing of everything and everyone involved ". The evaluation process For any floriculture company, obtaining the Florverde Sustainable Flowers certification is already a recognition; th...

Ganadores de los Premios Florverde Sustainable Flowers 2017

Read this post in English here En Florverde® nos sentimos muy orgullosos de haber realizado la primera edición de los Premios Florverde® Sustainable Flowers . Y qué mejor ocasión para llevarlo a cabo que en Proflora 2017 en octubre, en Bogotá. Tuvimos la dicha de reconocer el trabajo de cinco empresas floricultoras del país que han sobresalido en diferentes aspectos de la implementación de nuestro sello de certificación. Especialmente por sus buenas prácticas sociales, ambientales y económicas , promoviendo las flores sostenibles para el bienestar de todos . En palabras de nuestra directora, Ximena Franco, " un productor con flores certificadas Florverde® Sustainable Flowers, transforma el concepto de sostenibilidad en una realidad tangible para su gente, su entorno vital y para su negocio. Y entrega a los mercados las flores con el mayor contenido que un comprador pueda recibir: el bienestar de todo y de todos ". El proceso de calificación...

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