Making the difference in Social Media!

Mary Westbrook highlights environmental holiday celebration online by Florverde®

Society of American Florists featured on its website our social media campaign to celebrate the World Environment Day last June. We spread the word online and followers supported the activities.

"Using #EnvironmentDay, Florverde asked its followers to tweet, post and share thoughts on the environment, sustainability and the workers and working conditions behind the flowers consumers enjoy said, Ximena Franco, Florverde's Sustainable Flowers Director"

Special thanks to SAF staff and Mary for such words!

Read the full article here.

Wanna share your thoughts about nature and environment care? please tell us what you think! don´t forget to check for our discussions on Linkedin, Twitter, Facebook and Pinterest, or visit our website!

Friend of the month - May

In Have your say ... Cynthia Hanauer from USA! "W e must plan strategically as the climate continues to change and more energy and natural resources will be needed to supply food and housing for a growing global population" As featured friend of the mother's month of may, we spoke with Cynthia Hanauer , founder of Grand Central Flower and 4th generation florist with family lineage beginning in 1875. She has 40+ successful years in the floral business including retail and supply chain operations. Florverde® Sustainable Flowers: We've heard a lot about you. What can you tell us about how your family began in the flower business in the late 19th century? Cynthia : My maternal ancestors came over from Germany in 1875, which ultimately became the largest group of immigrants in the history of the United States; 8 Million Germans arrived into the United States in the 19 th century. In those times, the trip from Germany to the United States...

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis...

Winners of the Florverde Sustainable Flowers 2017 Awards

Vea este post en español aquí At Florverde® we are very proud to have held the first edition of the Florverde® Sustainable Flowers Awards . And what better time than during Proflora 2017 in October, in Bogotá. We had the great pleasure of recognizing the work of five floriculture companies in Colombia that have excelled in different aspects of the implementation of our certification scheme. Especially for their strong social, environmental and economic practices, promoting sustainable flowers for the wellbeing of all. In the words of our director, Ximena Franco, " a producer of certified Florverde® Sustainable Flowers, turns the concept of sustainability into a tangible reality for its people, its environment and its business. The best result that a buyer can obtain: the wellbeing of everything and everyone involved ". The evaluation process For any floriculture company, obtaining the Florverde Sustainable Flowers certification is already a recognition; th...

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

RedES-CAR Program

A new competitive commitment from Florverde® The Sustainable Business Network seeks to improve the competitiveness and environmental performance of companies. Under the Sustainable Business Network Program , RedEs CAR Florverde® Sustainable Flowers presented the first results from 14 flower companies that participated together with important companies from other sectors last May, 2014 at Universidad de los Andes in Bogotá, Colombia. Through a public-private partnership , the RedES-CAR Program seeks to foster productive links between large companies and its suppliers, or between a union and its affiliates, to improve competitiveness and environmental performance through the implementation of cleaner production tools . In this phase of the Program companies, that produce and export flowers to four main destinations (the United States, Russia, Europe and Asia) participated. RedES-CAR is sponsored by the regional government environmental agency and led by the most importan...

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