Friend of the month

Friend of the month - February

Have your say in February... Pieter Landman from the Netherlands!

"The trend is more getting back to sustainable and honest flowers as a gift, rather than over expensive luxury gifts"

We spoke with Pieter Landman, of the most well known floral designers and owner of Blooming Vision BV. He spoke about his work during Valentine's Day, millenials and aspirational customer trends and why for florist is important to work with sustainable flowers!

Florverde® Sustainable Flowers: This month USA will celebrate Valentine's Day, how are you preparing for it?

Pieter Landman: I am already working on product development for the next Valentine's Day, in my profession you have to be pro- active but the production on the farms is now of course ‎in the highest gear, to bring for all lovers of this planet a beautiful floral gift.

FSF®: How have new generations (Y and Z) changed Valentine's Day?

Pieter: Nowadays, new generations have more access to different kind of gifts comparing to years ago, although the trend is more getting back to sustainable and honest flowers as a gift rather than over expensive luxury gifts. People realize that giving flowers always gives a smile back to you!!!

FSF®: Do you think sustainability have an important role for Valentine's Day? Why?

Pieter: Sustainability for flower is absolutely important. The consumer likes to purchase flowers with a sustainability label for themselves and a present. As the majority of the population cares about the planet earth and the people hosting it.

FSF®: How important is for florists to work with sustainable flowers?

Pieter: For us as floral designers it's important to work with sustainable flowers knowing that's safer for our health, plus nor less important that the flowers are grown by people who are treated with respect on the farms, we as floral designers like to have our hands dirty, just on dirt and not on dishonest products.

As a florist, do you care about the source of the products you use? are your clients aware of the sustainable label on them? we'd love to read your experiences and share some thoughts about what's behind a sustainable certification label and Valentine's Day gifts ;)

Friend of the month - May

In Have your say ... Cynthia Hanauer from USA! "W e must plan strategically as the climate continues to change and more energy and natural resources will be needed to supply food and housing for a growing global population" As featured friend of the mother's month of may, we spoke with Cynthia Hanauer , founder of Grand Central Flower and 4th generation florist with family lineage beginning in 1875. She has 40+ successful years in the floral business including retail and supply chain operations. Florverde® Sustainable Flowers: We've heard a lot about you. What can you tell us about how your family began in the flower business in the late 19th century? Cynthia : My maternal ancestors came over from Germany in 1875, which ultimately became the largest group of immigrants in the history of the United States; 8 Million Germans arrived into the United States in the 19 th century. In those times, the trip from Germany to the United States...

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis...

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

RedES-CAR Memories

RedES-CAR spotlights! This is Luis Fernando Nieto from AgroIndustrial Don Eusebio flower company . He once thought it was a good idea to think sustainable and check out what has been producing losings to his company and how they can solve that: figuring out what's wrong among the supply chain and how they can make the difference to their annual savings achieving a Cleaner Production Program . Wanna see what they will achieve? have a watch! Interested on how certified flower farms can make the difference? check for us on Linkedin , Twitter , Facebook and Pinterest and visit our website .

Friend of month - July

In Have your say on July... Stan Pohmer from USA! " I would encourage the supply chain to be conscious of sustainability in their purchasing and operations for a few reasons. First, it’s the right thing to do. Secondly, by considering sustainability in your decision-making, you can make better decisions. " As featured friend of july, we spoke with Stan Pohmer , CEO of Pohmer Consulting Group, Mentor and Advisor to the perishable and seasonal industries . We discuss about sustainability and its role in the flower industry and customer's behavior, which could be guided to help them take the right choice and know why. Florverde® Sustainable Flowers: What does a sustainable label mean to you and to consumers? Stanley Pohmer: There’s a definite difference in how I perceive the meaning of a sustainability label and how a consumer does . Being actively involved with sustainability initiative...

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