Friend of the month

Friend of the month - February

Have your say in February... Pieter Landman from the Netherlands!

"The trend is more getting back to sustainable and honest flowers as a gift, rather than over expensive luxury gifts"

We spoke with Pieter Landman, of the most well known floral designers and owner of Blooming Vision BV. He spoke about his work during Valentine's Day, millenials and aspirational customer trends and why for florist is important to work with sustainable flowers!

Florverde® Sustainable Flowers: This month USA will celebrate Valentine's Day, how are you preparing for it?

Pieter Landman: I am already working on product development for the next Valentine's Day, in my profession you have to be pro- active but the production on the farms is now of course ‎in the highest gear, to bring for all lovers of this planet a beautiful floral gift.

FSF®: How have new generations (Y and Z) changed Valentine's Day?

Pieter: Nowadays, new generations have more access to different kind of gifts comparing to years ago, although the trend is more getting back to sustainable and honest flowers as a gift rather than over expensive luxury gifts. People realize that giving flowers always gives a smile back to you!!!

FSF®: Do you think sustainability have an important role for Valentine's Day? Why?

Pieter: Sustainability for flower is absolutely important. The consumer likes to purchase flowers with a sustainability label for themselves and a present. As the majority of the population cares about the planet earth and the people hosting it.

FSF®: How important is for florists to work with sustainable flowers?

Pieter: For us as floral designers it's important to work with sustainable flowers knowing that's safer for our health, plus nor less important that the flowers are grown by people who are treated with respect on the farms, we as floral designers like to have our hands dirty, just on dirt and not on dishonest products.

As a florist, do you care about the source of the products you use? are your clients aware of the sustainable label on them? we'd love to read your experiences and share some thoughts about what's behind a sustainable certification label and Valentine's Day gifts ;)

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Making the difference in Social Media!

Mary Westbrook highlights environmental holiday celebration online by Florverde® Society of American Florists featured on its website our social media campaign to celebrate the World Environment Day last June. We spread the word online and followers supported the activities. " Using #EnvironmentDay, Florverde asked its followers to tweet, post and share thoughts on the environment, sustainability and the workers and working conditions behind the flowers consumers enjoy said, Ximena Franco, Florverde's Sustainable Flowers Director " Special thanks to SAF staff and Mary for such words! Read the full article here . Wanna share your thoughts about nature and environment care? please tell us what you think! don´t forget to check for our discussions on Linkedin , Twitter , Facebook and Pinterest , or visit our website !

Friend of the month - August

In Have your say on August... Jeroen Oudheusden from the Netherlands! " The [flower] sector as a whole has to take responsibility and work together in solving issues and in projects aiming for higher levels of sustainability " We shared some words with Jeroen Oudheusden from the Netherlands, Executive Officer to Floriculture Sustainability Initiative (FSI) and our friend of the month of August. He knows where exactly flower industry meets sustainability and why. Let's see! FSF: Why is sustainability important for the flower industry? Jeroen: The pressure to meet demand of the growing global cut flower industry has created sustainability challenges for the entire supply chain from producer to retailer. There is a clear need of a sector-wide vision on sustainability because fragmentation of sustainability projects and standards has led to inefficiencies in market uptake. Therefore the sector has joined forces in the form of the Floriculture Sustainab...

Winners of the Florverde Sustainable Flowers 2017 Awards

Vea este post en español aquí At Florverde® we are very proud to have held the first edition of the Florverde® Sustainable Flowers Awards . And what better time than during Proflora 2017 in October, in Bogotá. We had the great pleasure of recognizing the work of five floriculture companies in Colombia that have excelled in different aspects of the implementation of our certification scheme. Especially for their strong social, environmental and economic practices, promoting sustainable flowers for the wellbeing of all. In the words of our director, Ximena Franco, " a producer of certified Florverde® Sustainable Flowers, turns the concept of sustainability into a tangible reality for its people, its environment and its business. The best result that a buyer can obtain: the wellbeing of everything and everyone involved ". The evaluation process For any floriculture company, obtaining the Florverde Sustainable Flowers certification is already a recognition; th...

Florverde Sustainable Flowers leader in the evolution of the FSI Basket of Standards 2020

With the objective of stimulating and reflecting on good practices in floriculture, the Floriculture Sustainability Initiative (FSI) introduced the evolution of the FSI Basket of Standards with the addition of a new environmental scope. A total of 14 international voluntary sustainable standards and schemes make up the FSI Basket . They are fully transparent, comparable and by way of independent benchmarking, comply with basic requirements of social and/or environmental and/or good agricultural practices (GAP). Recommended article: Why is so important for Florverde to be part of the FSI Basket of Standards? With the evolution of the FSI Basket of Standards, stakeholders are encouraged to adopt and recognize their social criteria with the SSCI compliance , their good agricultural practices with GLOBALG.A.P benchmarking and their environmental aspects with the new environmental benchmarking of the FSI Basket. (See image below) Florverde Sustainable Flowers is one o...

Tingua's Blog

Search This Blog