5 reasons why sustainable flowers will rock this Valentine's Day!

5 reasons why sustainable flowers will rock this Valentine's Day!

www.florverde.org

The most important floral holiday in the year is close and our choices could make a big difference in the industry. Let’s see how they can make the difference!

1. Strict standard which benefits workers and their communities.

Now customers care about what’s behind the products they purchase. Buy responsible products means welfare to workers and their families as well as job opportunities for women.

2. We’re obsessed with water resources.

We encourage farms to get the best of their rainwater reservoirs. In 2013, 54% of the water used by certified farms came from rainwater.

A reservoir from a certified farm in Colombia.

3. We encourage networking to improve results!

Thanks to Floriculture sustainability indicators system, companies can measure not only their individual performance, but also a monthly comparison process between all farms participating.

Wanna know two more reasons? please click here!

Florverde ambassadors: Caroline Marshall-Foster

Caroline Marshall-Foster is editor to Florist Magazine with +35 years experience in the flower industry. We are glad to have Caroline in our community of ambassadors that reflect the values of Florverde. By: Florverde editor Florverde® Sustainable Flowers: What motivated you to accept the invitation to be part of the Florverde® Sustainable Flowers ambassadors community? Caroline Marshall-Foster : Having working with Colombia since 1994 and seen Florverde in action since my first visit to Colombia back in 2001 I know what a difference Florverde has already made and what it can achieve in the future. Colombia doesn’t just grow the most amazing flowers that really are longer, stronger and more gorgeous but does it with love, passion, and above all, a caring way. If I can help in even a tiny way to promote what Florverde is doing, then I will be delighted. Florverde® Sustainable Flowers: You are the editor of The Florist , a successful magaz...

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Winners of the Florverde Sustainable Flowers 2017 Awards

Vea este post en español aquí At Florverde® we are very proud to have held the first edition of the Florverde® Sustainable Flowers Awards . And what better time than during Proflora 2017 in October, in Bogotá. We had the great pleasure of recognizing the work of five floriculture companies in Colombia that have excelled in different aspects of the implementation of our certification scheme. Especially for their strong social, environmental and economic practices, promoting sustainable flowers for the wellbeing of all. In the words of our director, Ximena Franco, " a producer of certified Florverde® Sustainable Flowers, turns the concept of sustainability into a tangible reality for its people, its environment and its business. The best result that a buyer can obtain: the wellbeing of everything and everyone involved ". The evaluation process For any floriculture company, obtaining the Florverde Sustainable Flowers certification is already a recognition; th...

5 common mistakes when you're new on Corporate Social Media

5 common mistakes when you're new on Corporate Social Media By: Oscar Farfán We all love to gather with friends in boths ways, offline and online. Do i have to communicate the same way to my brands' stakeholders? Companies have much to tell to the world. Build your brand reputation online is not an easy task and you'll need to keep in mind some basics before trying to open the first brand's profile online, no matter what social media network you want to use. 1. Share what you like related to the business sector and think others may love it! Social media is about being spontaneous. Is you see something an find it interesting after reading/watching it, share it! others can learn and will be grateful with you! 2. Don't auto-like! Common mistake. You should be asking yourself "what's wrong with that?" well, if you have ever been around the hashtag #ForeverAlone that's exactly what you're showing about your brand. ...

Friend of the month - June 2015

Have your say in June... Katheryn Mejía from Colombia! Katheryn giving crayons to a little girl "Children are the future and we need to protect them against child labor. We all can be stewards " By: Juliana Díaz, MBA. This week is the World Day against Child Labor. Florverde® Sustainable Flowers standards prevents farms using forced labor or from employing workers under the age of 18 . Our friend of the month is Katheryn Mejía, Director of Social Responsibility of the Association of Colombian Flower Exporters (Asocolflores). We talked with her about this celebration. Florverde® Sustainable Flowers: On the 12th of june the world will celebrate the World Day against Child Labor. How important is this celebration? Katheryn Mejía: One of the major problems of the XXI century is child labor. The ILO (International Labor Organization) says that there are 168 million children working in conditions of illegality in the world . The problem is not ...

Tingua's Blog

Search This Blog