5 reasons why sustainable flowers will rock this Valentine's Day!

5 reasons why sustainable flowers will rock this Valentine's Day!

www.florverde.org

The most important floral holiday in the year is close and our choices could make a big difference in the industry. Let’s see how they can make the difference!

1. Strict standard which benefits workers and their communities.

Now customers care about what’s behind the products they purchase. Buy responsible products means welfare to workers and their families as well as job opportunities for women.

2. We’re obsessed with water resources.

We encourage farms to get the best of their rainwater reservoirs. In 2013, 54% of the water used by certified farms came from rainwater.

A reservoir from a certified farm in Colombia.

3. We encourage networking to improve results!

Thanks to Floriculture sustainability indicators system, companies can measure not only their individual performance, but also a monthly comparison process between all farms participating.

Wanna know two more reasons? please click here!

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis...

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

Friend of the month - May

In Have your say ... Cynthia Hanauer from USA! "W e must plan strategically as the climate continues to change and more energy and natural resources will be needed to supply food and housing for a growing global population" As featured friend of the mother's month of may, we spoke with Cynthia Hanauer , founder of Grand Central Flower and 4th generation florist with family lineage beginning in 1875. She has 40+ successful years in the floral business including retail and supply chain operations. Florverde® Sustainable Flowers: We've heard a lot about you. What can you tell us about how your family began in the flower business in the late 19th century? Cynthia : My maternal ancestors came over from Germany in 1875, which ultimately became the largest group of immigrants in the history of the United States; 8 Million Germans arrived into the United States in the 19 th century. In those times, the trip from Germany to the United States...

General comparisons between Florverde Sustainable Flowers and Rainforest Alliance Certified

Florverde Sustainable Flowers label. I n the world of standards which aim to certify good environmental, social or quality production practices, we see hundreds of local and global initiatives with diverse levels of recognition in the different destination markets. And it is curious to note that this recognition is more often based on the ability of their communications and marketing strategies rather than on the technical robustness of the standards as a tool for continuous improvement. Para leer este post en español, por favor haga click aquí. On the other hand, there are country-level standards that have approached local producers, understanding their context and responding to their real needs in terms of production, which positions them as technically excellent standards, but with a low remembrance due to the fact that they usually do not have the marketing resources to position themselves internationally, between the supply chain and even less at ...

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