Memories from PMA Fresh Summit 2014!

Great participation of Florverde® Sustainable Flowers in PMA Fresh Summit 2014

Juliana Diaz, our Marketing Consultant, sharing
sustainable experiences with visitors

During two days Florverde® Sustainable Flowers participated with a booth at the PMA Summit fair held on the 17-19^th of October in Anaheim- California. We participated at the market trends workshops for the flower industry. On Saturday we received visitors from the supply chain, such as importers, growers and wholesalers who had the experience to learn more about sustainability through our interactive booth.

Carlos Oramas from Gems Group having fun with attendees

Florverde® was also the sponsor of the Flower Networking Reception. This event had more than 200 attendees who connected with each other to share experiences and ideas.

We thank all the visitors who came to our booth and reception during the PMA Summit.

Ximena Franco, our scheme Director with Andrés Mejía, GM, Grajales

Carlos Ruiz from Grajales having fun in our interactive booth!

Marlon Pottinger from Queens Bouquet Network thinking
about better labor conditions in flower production

Wanna share your thoughts about PMA Fresh Summit? please tell us what you think! don´t forget to check for our discussions on Linkedin, Twitter, Facebook and Pinterest, or visit our website!

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

INTERVIEW | Getting to know more about the Tingua that lives on our flower farms

Erika Milena Sánchez - Colombia Biodiversity Scholar doing field work on a floriculture farm. The "Spot-flanked Gallinule ( Gallinula melanops ) –or Tingua moteada in Spanish" is an endemic subspecies found in the Eastern Colombian Mountain Range located in the Cundinamarca and Boyacá departments, and it is considered endangered due to various threats to its natural habitats. Thanks to the project The Birds of the Asocolflores Flowers ( Las Aves de las flores de Asocolflores ), their presence was identified in the flower farms located in the Savannah region of Bogotá; these farms count on artificial reservoirs of rainwater which provide water mirrors and some aquatic plant coverings that help the birds to feed and survive. Lea este artículo en Español aquí We interviewed Erika Milena Sánchez, the first scholarship holder from the agreement between Asocolflores and the Colombian Biodiversity Research Fund of the Alejandro Ángel Escobar Foundation. She presented the...

5 reasons why sustainable flowers will rock this Valentine's Day!

5 reasons why sustainable flowers will rock this Valentine's Day! www.florverde.org The most important floral holiday in the year is close and our choices could make a big difference in the industry. Let’s see how they can make the difference! 1. Strict standard which benefits workers and their communities. Now customers care about what’s behind the products they purchase. Buy responsible products means welfare to workers and their families as well as job opportunities for women. 2. We’re obsessed with water resources. We encourage farms to get the best of their rainwater reservoirs. In 2013, 54% of the water used by certified farms came from rainwater. A reservoir from a certified farm in Colombia. 3. We encourage networking to improve results! Thanks to Floriculture sustainability indicators system, companies can measure not only their individual performance, but also a monthly co...

Mutual acknowledgement with Rainforest Alliance Certified is now operative!

A common ground to make the difference! Our mutual acknowledgment agreement with Rainforest Alliance Certified is now operative! this means a company can get certified by both standard in one single inspection! Read more! We'll be happy to read your opinions about our marketing materials also :) please share your thoughts with us!

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