Memories from PMA Fresh Summit 2014!

Great participation of Florverde® Sustainable Flowers in PMA Fresh Summit 2014

Juliana Diaz, our Marketing Consultant, sharing
sustainable experiences with visitors

During two days Florverde® Sustainable Flowers participated with a booth at the PMA Summit fair held on the 17-19^th of October in Anaheim- California. We participated at the market trends workshops for the flower industry. On Saturday we received visitors from the supply chain, such as importers, growers and wholesalers who had the experience to learn more about sustainability through our interactive booth.

Carlos Oramas from Gems Group having fun with attendees

Florverde® was also the sponsor of the Flower Networking Reception. This event had more than 200 attendees who connected with each other to share experiences and ideas.

We thank all the visitors who came to our booth and reception during the PMA Summit.

Ximena Franco, our scheme Director with Andrés Mejía, GM, Grajales

Carlos Ruiz from Grajales having fun in our interactive booth!

Marlon Pottinger from Queens Bouquet Network thinking
about better labor conditions in flower production

Wanna share your thoughts about PMA Fresh Summit? please tell us what you think! don´t forget to check for our discussions on Linkedin, Twitter, Facebook and Pinterest, or visit our website!

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

General comparisons between Florverde Sustainable Flowers and Rainforest Alliance Certified

Florverde Sustainable Flowers label. I n the world of standards which aim to certify good environmental, social or quality production practices, we see hundreds of local and global initiatives with diverse levels of recognition in the different destination markets. And it is curious to note that this recognition is more often based on the ability of their communications and marketing strategies rather than on the technical robustness of the standards as a tool for continuous improvement. Para leer este post en español, por favor haga click aquí. On the other hand, there are country-level standards that have approached local producers, understanding their context and responding to their real needs in terms of production, which positions them as technically excellent standards, but with a low remembrance due to the fact that they usually do not have the marketing resources to position themselves internationally, between the supply chain and even less at ...

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis...

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Friend of the month - Lucas Simons [NED]

Have your say in October... Lucas Simons from the Netherlands! " If you trully want to transform markets you need to change the rules of the game and prevent the sector from becoming unsustainable ". By: Juan David Hernández, MBA candidate. In October we got deeper into the sustainability certification labels topic and share insights with Lucas Simons, founder and CEO of two companies: NewForesight , a strategic consultancy company working on sustainable market transformation, and SCOPEinsight, a farmer organization assessment company that bridges the gap between professional farmer organizations, markets and sources of finance. This guy knows exactly where the gap between small farmers and big agriculture companies is but also the role of sustainability in the business. Let's go! Florverde® Sustainable Flowers: Why is it important to stimulate sustainable products in global markets? Lucas Simons: Because if we don´t, we are left with sectors and prod...

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