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Florverde® Sustainable Flowers standard updated!

Bogotá D.C., 23 January 2015 - We're proud to present the latest version, 6.0, 6.0-1 of Florverde Sustainable Flowers standard as well as other important documents carried out along 2014 by our Technical Committee.

At the moment these documents can be found in Spanish at the moment at The Standard section in our website. For English versions please stay in touch, we will notice when it is ready!

The updated documents are as follows:

Florverde® standards for sustainable flowers and ornamentals production
General regulations for Florverde® Sustainable Flowers certification
Requirements and criteria list to accomplish Florverde® standard
Internal Control System verification list

Please don't hesitate to pass on this information to whom it may concern and everyone who is involved in the implementation, verification and accomplishment processes of our standard.

If you have any question about these updates please leave us your comments below and we'll get back to you!

Sincerely yours,

Technical and Administrative Secretariat

Florverde® Sustainable Flowers

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

Making the difference in Social Media!

Mary Westbrook highlights environmental holiday celebration online by Florverde® Society of American Florists featured on its website our social media campaign to celebrate the World Environment Day last June. We spread the word online and followers supported the activities. " Using #EnvironmentDay, Florverde asked its followers to tweet, post and share thoughts on the environment, sustainability and the workers and working conditions behind the flowers consumers enjoy said, Ximena Franco, Florverde's Sustainable Flowers Director " Special thanks to SAF staff and Mary for such words! Read the full article here . Wanna share your thoughts about nature and environment care? please tell us what you think! don´t forget to check for our discussions on Linkedin , Twitter , Facebook and Pinterest , or visit our website !

Friend of the month - February

Have your say in February... Pieter Landman from the Netherlands! "The trend is more getting back to sustainable and honest flowers as a gift, rather than over expensive luxury gifts" We spoke with Pieter Landman , of the most well known floral designers and owner of Blooming Vision BV. He spoke about his work during Valentine's Day, millenials and aspirational customer trends and why for florist is important to work with sustainable flowers! Florverde® Sustainable Flowers: This month USA will celebrate Valentine's Day, how are you preparing for it? Pieter Landman: I am already working on product development for the next Valentine's Day, in my profession you have to be pro- active but the production on the farms is now of course ‎in the highest gear, to bring for all lovers of this planet a beautiful floral gift. FSF®: How have new generations (Y and Z) changed Valentine's Day? Pieter: Nowadays, new generations hav...

Friend of the month - April

Have your say in April... Alexis Morgan from Canada! "By considering how we use water to produce goods and services, we can ensure we are generating benefits for people and the planet " By: Juliana Díaz, MBA. Water and soil are the most important resources for flowers production . In commemoration of the World Water Day in March we spoke with Alexis Morgan , Water Stewardship Specialist at WWF International who shared with us some subjects related to the precious liquid. Florverde® Sustainable Flowers: we know you're aiming to release a report on standards and water at the ISEAL conference, what important results you can share with us? Alexis Morgan: we're very excited to be releasing a new report on May 21st, 2015 that explores the water elements of a variety of agricultural commodity sustainability standards. Without giving away too much, the report highlights the significant opportunities for standards to learn from and complement each other...

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