Current updates available

Florverde® Sustainable Flowers standard updated!

Bogotá D.C., 23 January 2015 - We're proud to present the latest version, 6.0, 6.0-1 of Florverde Sustainable Flowers standard as well as other important documents carried out along 2014 by our Technical Committee.

At the moment these documents can be found in Spanish at the moment at The Standard section in our website. For English versions please stay in touch, we will notice when it is ready!

The updated documents are as follows:

Florverde® standards for sustainable flowers and ornamentals production
General regulations for Florverde® Sustainable Flowers certification
Requirements and criteria list to accomplish Florverde® standard
Internal Control System verification list

Please don't hesitate to pass on this information to whom it may concern and everyone who is involved in the implementation, verification and accomplishment processes of our standard.

If you have any question about these updates please leave us your comments below and we'll get back to you!

Sincerely yours,

Technical and Administrative Secretariat

Florverde® Sustainable Flowers

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community. Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America. For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

Friend of the month - February

Have your say in February... Pieter Landman from the Netherlands! "The trend is more getting back to sustainable and honest flowers as a gift, rather than over expensive luxury gifts" We spoke with Pieter Landman , of the most well known floral designers and owner of Blooming Vision BV. He spoke about his work during Valentine's Day, millenials and aspirational customer trends and why for florist is important to work with sustainable flowers! Florverde® Sustainable Flowers: This month USA will celebrate Valentine's Day, how are you preparing for it? Pieter Landman: I am already working on product development for the next Valentine's Day, in my profession you have to be pro- active but the production on the farms is now of course ‎in the highest gear, to bring for all lovers of this planet a beautiful floral gift. FSF®: How have new generations (Y and Z) changed Valentine's Day? Pieter: Nowadays, new generations hav...

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis...

Building a family in the flower business

Marleny Farías, manager of Melody Flowers. Courtesy: Melody Flowers A conversation with Marleny Farías is like sitting down and talking to a mother. But this mother tells stories and anecdotes of her life and of the times when she has had to advise and take to task her large family of more than 300 people. Para leer este post en español, por favor haga click aquí. Marleny has been the manager of Melody Flowers since it was created 21 years ago. A Colombian flower company dedicated to the production of roses and gypsophila in the savanna region of Bogotá. Melody Flowers is a Florverde Sustainable Flowers certified company and we talked to the manager about her role in floriculture. As an accountant, Marleny began her history in floriculture through her husband, entrepreneur Felipe Cely, who has been a floriculture entrepreneur for more than 40 years and founding partner of several flower companies in the country. " I got involved in floriculture many years ...

Friend of the month - Lucas Simons [NED]

Have your say in October... Lucas Simons from the Netherlands! " If you trully want to transform markets you need to change the rules of the game and prevent the sector from becoming unsustainable ". By: Juan David Hernández, MBA candidate. In October we got deeper into the sustainability certification labels topic and share insights with Lucas Simons, founder and CEO of two companies: NewForesight , a strategic consultancy company working on sustainable market transformation, and SCOPEinsight, a farmer organization assessment company that bridges the gap between professional farmer organizations, markets and sources of finance. This guy knows exactly where the gap between small farmers and big agriculture companies is but also the role of sustainability in the business. Let's go! Florverde® Sustainable Flowers: Why is it important to stimulate sustainable products in global markets? Lucas Simons: Because if we don´t, we are left with sectors and prod...

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