Skip to main content

Friend of the month - April

Have your say in April... Alexis Morgan from Canada!

Alexis Morgan, Canada
"By considering how we use water to produce goods and services, we can ensure we are generating benefits for people and the planet"

By: Juliana Díaz, MBA.



Water and soil are the most important resources for flowers production. In commemoration of the World Water Day in March we spoke with Alexis Morgan, Water Stewardship Specialist at WWF International who shared with us some subjects related to the precious liquid.


Florverde® Sustainable Flowers: we know you're aiming to release a report on standards and water at the ISEAL conference, what important results you can share with us?

Alexis Morgan: we're very excited to be releasing a new report on May 21st, 2015 that explores the water elements of a variety of agricultural commodity sustainability standards. Without giving away too much, the report highlights the significant opportunities for standards to learn from and complement each other to address shared water challenges.

Water risks should concern consumers, but perhaps even more so, should be of concern to producers. When water risks affect a farmer, the risks can rarely be mitigated by strong on-farm water management practices (such as efficient irrigation). Rather, tackling water risks is about collaboration and working together to ensure that shared challenges are addressed in a manner that benefits people and nature.

The report also highlights the coverage of water stewardship practices in standard systems and proposes customized recommendations for solutions depending on the commodity's water risk exposure. I will also flag a particular area of weakness across standards.

Florverde® Sustainable Flowers: how important are certification schemes and programs to foster the better use of water in production of agricultural products such as flowers?

Alexis: standards and certification systems are very important tools to improve general sustainability practices, water included. With water touching upon not only environmental issues, but also social issues, sustainability standards offer a proven mechanism to improve practices and performance. Our experiences in specific locations, such as Lake Naivasha in Kenya, demonstrate how a group of growers, including those involved in floriculture, can come together to drive new collective water stewardship practices and improve conditions on the ground.

Florverde® Sustainable Flowers: in March we celebrated World Water Day, what would you say about the situation related droughts that currently affect some regions in the world such as California?

Alexis: despite the growing recognition of many businesses about the importance of water, we still face a challenge getting the public, governments and some businesses to take substantive action on water. The California situation is interesting on many fronts and speaks to the need to coordinate efforts.

The good news is that the Californian government has taken action, introducing groundwater legislation and providing some US $7.5 billion to implement water projects, some of which can hopefully be applied to manage and restore ecosystem services. Since 1980, California's overall water use has in fact declined; efforts are being made to be more efficient. Furthermore, California is also fortunate to have significant groundwater reserves, which we can think of as a water "line of credit". These groundwater reserves will allow many to advert disaster in the short term, but are not a sustainable solution -after all, we can't live off of our line of credit; we all need to find income or save.

The bad news is that these acute water scarcity challenges come in the face of a situation that is likely to grow much worse. Surface water is critical for energy production and the recent droughts are having an impact on energy and carbon. Surface water is also important for water suppliers in southern California, which will be increasingly affected. The proposed groundwater legislation will take years to come into effect. The reduced snow pack in both the Sierra Nevada Mountains and the Rockies means that rivers will have less water throughout the coming year. Lastly, many projections suggest these patterns are likely to continue. Simply put, things may get much worse before they get better unless water users begin working collaboratively to discuss allocations.

We need more efforts, more funds, faster implementation and greater collaboration to ensure efficient and effective water, food and energy security in California, as well as many other regions facing similar water challenges.

Florverde® Sustainable Flowers: what will be your message to all of us to draw our attention to preserve our natural resources like water? 

Alexis: Water is inextricably linkend to food, fiber and energy. When we consume anything, we consume water. Conversely, to conserve food and energy is to conserve water. By considering how we use water to produce goods and services, we can ensure we are generating benefits for people and the planet.

Similarly, we need to continue to think about how we manage our natural capital infraestructure - those ecosystems that provide water services, like wetlands that purify, mountain meadows that slowly release snowpack waters to recharge aquifers, and riparian our catchments holistically and think about the full system, we place ourselves in a much stronger position to have outcomes that benefit everyone in the long term.

What other concerns have you got about our planet? are your clients aware of how they can help the planet? we'd love to read your experiences and share some thoughts with us on Facebook, LinkedIn, Twitter and Pinterest!

Popular posts from this blog

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please  click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

Embajadores Florverde: José Luis Gómez

Por: Juliana Díaz. En esta oportunidad queremos presentar un miembro del Consejo Asesor y además  embajador de Florverde Sustainable Flowers, José Luis Gómez del Fondo Acción.   Economista con especialización en Economía Energética de la Universidad de los Andes, Bogotá, Colombia (1985), y Maestría en Economía Política de New School for Social Research, Nueva York, Estados Unidos (1990); Becario Fulbright 1987-1989. José Luis dirige el Fondo Acción desde 2004. Tiene más de 20 años de experiencia en instituciones del sector público como el Instituto Nacional de Recursos Naturales, el Departamento Nacional de Planeación, el Ministerio de Relaciones Exteriores y el Ministerio de Agricultura y Desarrollo Rural. Ha sido consultor del Banco Mundial, FIDA, IICA y FAO Florverde® Sustainable Flowers:  ¿Qué lo motivó a aceptar la invitación de ser parte del órgano de toma de decisiones de Florverde Sustainable Flowers como lo es el Consejo Asesor José Luis:  He seguid...

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community.  Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America.  For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

General comparisons between Florverde Sustainable Flowers and Rainforest Alliance Certified

Florverde Sustainable Flowers label. I n the world of standards which aim to certify good environmental, social or quality production practices, we see hundreds of local and global initiatives with diverse levels of recognition in the different destination markets. And it is curious to note that this recognition is more often based on the ability of their communications and marketing strategies rather than on the technical robustness of the standards as a tool for continuous improvement. Para leer este post en español, por favor haga click aquí.  On the other hand, there are country-level standards that have approached local producers, understanding their context and responding to their real needs in terms of production, which positions them as technically excellent standards, but with a low remembrance due to the fact that they usually do not have the marketing resources to position themselves internationally, between the supply chain and even less at ...

INTERVIEW | Getting to know more about the Tingua that lives on our flower farms

Erika Milena Sánchez - Colombia Biodiversity Scholar doing field work on a floriculture farm. The "Spot-flanked Gallinule ( Gallinula melanops ) –or Tingua moteada in Spanish" is an endemic subspecies found in the Eastern Colombian Mountain Range located in the Cundinamarca and Boyacá departments, and it is considered endangered due to various threats to its natural habitats. Thanks to the project The Birds of the Asocolflores Flowers ( Las Aves de las flores de Asocolflores ), their presence was identified in the flower farms located in the Savannah region of Bogotá; these farms count on artificial reservoirs of rainwater which provide water mirrors and some aquatic plant coverings that help the birds to feed and survive. Lea este artículo en Español aquí We interviewed Erika Milena Sánchez, the first scholarship holder from the agreement between Asocolflores and the Colombian Biodiversity Research Fund of the Alejandro Ángel Escobar Foundation. She presented the...