Skip to main content

5th June, think sustainable

Celebrating World Environment Day everyday

One of the graphic pieces we
share on social media
Climate change does concern us all. Florverde® Sustainable Flowers, its certified farms and their partners are committed to our planet and its wildlife.

The Florverde® certification scheme works everyday to protect the environment in a number of ways: it encourages the change to sustainable production practices from local certified farms to the world; work together with allies to spread sustainability worldwide and drive people to be sustainable development change agents.


Making a difference with people: Florverde® thinks it really matters when comes to be a sustainable agent. Certified farms teach their employees how to make a difference everyday by education programs in recycling, rainwater reservoirs and preservation of natural or artificial wetlands and introducing them to the wildlife, which lives around the farms -and depends on it to survive. Also works with communities online thanks to its social networks to raise awareness about environment, inviting them to think before buying, look for the sustainable label on products they care about what's behind their production.

Calling to action about the importance of the environment: we drive the change, spreading programs and actions in benefit of environmental protection. Florverde Farms Program helps certified farms to monitor their environmental performance through Performance Floriculture Indicators that monitor water usage, rainwater recycling, worker's health and many other key performance indicators, which means using best practices for the production and our planet with less resources.


Partnerships that make a difference: we've been working together with GLOBALG.A.P since 2008, the most important and recognized certification worldwide that promotes good agricultural practices, in this case, in flowers and ornamentals production. Both standards are equivalent and mutually accepted by all trading partners. This benchmark means Florverde® meets all GLOBALG.A.P requirements for the flowers and ornamentals scope and enables growers to receive both certifications in one single audit.

Since November 7 2014, Florverde and Rainforest Alliance Certified share a common ground to benefit certified farms that want to adopt sustainable agricultural practices.

For more information please visit our website and follow us on LinkedIn, Facebook, Twitter, Pinterest and the Tingua's Blog.




Popular posts from this blog

Roses, roses, roses - FSF certified even better!

Passion Growers - Flores Ipanema. Latest FSF certified company. At Florverde® we are very pleased to welcome a new flower company to our sustainable community.  Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the United States, and online under the brand name Passion Roses. Passion Growers farms are located i n the savannah just outside the capital city of Bogota, Colombia, where the roses are grown in the most ideal conditions. Flores Ipanema are one of the providers of roses for Passion Growers in North America.  For Ximena Franco, director of Florverde®, "We welcome Passion Growers - Flores Ipanema to our sustainable community after completing all the social, technical and environmental requirements to obtain the Florverde® Sustainable Flowers certificat...

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please  click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis...

Friend of the month - February

Have your say in February... Pieter Landman from the Netherlands! "The trend is more getting back to sustainable and honest flowers as a gift, rather than over expensive luxury gifts" We spoke with  Pieter Landman , of the most well known floral designers and owner of Blooming Vision BV. He spoke about his work during Valentine's Day, millenials and aspirational customer trends and  why for florist is important to work with sustainable flowers! Florverde® Sustainable Flowers:  This month USA will celebrate Valentine's Day, how are you preparing for it?  Pieter Landman:    I am already working on product development for the next Valentine's Day, in my profession you have to be pro- active but  the production on the farms is now of course ‎in the highest gear, to bring for all lovers of this planet a beautiful floral gift. FSF®: How have new generations (Y and Z) changed Valentine's Day? Pieter:    Nowadays, new generations hav...

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please  click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

5 common mistakes when you're new on Corporate Social Media

5 common mistakes when you're new on Corporate Social Media By: Oscar Farfán We all love to gather with friends in boths ways, offline and online. Do i have to communicate the same way to my brands' stakeholders? Companies have much to tell to the world. Build your brand reputation online is not an easy task and you'll need to keep in mind some basics before trying to open the first brand's profile online, no matter what social media network you want to use. 1. Share what you like related to the business sector and think others may love it! Social media is about being spontaneous. Is you see something an find it interesting after reading/watching it, share it! others can learn and will be grateful with you! 2. Don't auto-like! Common mistake. You should be asking yourself "what's wrong with that?" well, if you have ever been around the hashtag #ForeverAlone that's exactly what you're showing about your brand. ...