5th June, think sustainable

Celebrating World Environment Day everyday

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Climate change does concern us all. Florverde® Sustainable Flowers, its certified farms and their partners are committed to our planet and its wildlife.

The Florverde® certification scheme works everyday to protect the environment in a number of ways: it encourages the change to sustainable production practices from local certified farms to the world; work together with allies to spread sustainability worldwide and drive people to be sustainable development change agents.

Making a difference with people: Florverde® thinks it really matters when comes to be a sustainable agent. Certified farms teach their employees how to make a difference everyday by education programs in recycling, rainwater reservoirs and preservation of natural or artificial wetlands and introducing them to the wildlife, which lives around the farms -and depends on it to survive. Also works with communities online thanks to its social networks to raise awareness about environment, inviting them to think before buying, look for the sustainable label on products they care about what's behind their production.

Calling to action about the importance of the environment: we drive the change, spreading programs and actions in benefit of environmental protection. Florverde Farms Program helps certified farms to monitor their environmental performance through Performance Floriculture Indicators that monitor water usage, rainwater recycling, worker's health and many other key performance indicators, which means using best practices for the production and our planet with less resources.

Partnerships that make a difference: we've been working together with GLOBALG.A.P since 2008, the most important and recognized certification worldwide that promotes good agricultural practices, in this case, in flowers and ornamentals production. Both standards are equivalent and mutually accepted by all trading partners. This benchmark means Florverde® meets all GLOBALG.A.P requirements for the flowers and ornamentals scope and enables growers to receive both certifications in one single audit.

Since November 7 2014, Florverde and Rainforest Alliance Certified share a common ground to benefit certified farms that want to adopt sustainable agricultural practices.

For more information please visit our website and follow us on LinkedIn, Facebook, Twitter, Pinterest and the Tingua's Blog.

Comparaciones entre Florverde Sustainable Flowers y Rainforest Alliance Certified

Sello de certificación Florverde Sustainable Flowers. E n el mundo de los estándares que pretenden certificar las buenas prácticas ambientales, sociales o de calidad para la producción, vemos cientos de iniciativas locales y mundiales con diversos niveles de reconocimiento en los distintos mercados de destino. Y es curioso observar que ese reconocimiento muchas veces se basa más en la habilidad de sus comunicaciones y mercadeo que en la robustez técnica del estándar como herramienta de mejoramiento continuo. To read this entry in English, please click here Por otro lado existen estándares de país que se han acercado a los productores locales, entendiendo su contexto y dando respuesta a las necesidades reales en la producción, lo que los posiciona como estándares técnicamente excelentes pero de baja recordación, esto porque normalmente no cuentan con los recursos de mercadeo para posicionarse a nivel internacional, entre la cadena de suministro y mucho menos al nivel d...

| ENTREVISTA | Conociendo más de la tingua moteada que habita en nuestras fincas floricultoras

Erika Milena Sánchez - Becaria Colombia Biodiversa en trabajo de campo en finca floricultora. La “tingua moteada" es una subespecie endémica de la Cordillera Oriental colombiana registrada en los departamentos de Cundinamarca y Boyacá. Se considera en peligro de extinción (EN) debido a diversas amenazas en sus hábitats naturales. A partir del proyecto Las Aves de las flores de Asocolflores , se identificó su presencia en las fincas floricultoras de la Sabana de Bogotá que cuentan con reservorios artificiales de agua lluvia, proporcionando allí los espejos de agua y algunas coberturas vegetales acuáticas que le sirven a esta ave para alimentarse y sobrevivir. Read this article in English here Entrevistamos a Erika Milena Sánchez, primera becaria del convenio entre Asocolflores y el fondo de apoyo a la investigación Colombia Biodiversa de la Fundación Alejandro Ángel Escobar, al presentar las conclusiones de su investigación en Biología sobre la densidad de la Tingua mot...

Construyendo familia en el negocio de las flores

Marleny Farías, gerente de Melody Flowers. Cortesía: Melody Flowers Una conversación con Marleny Farías es sentarse a hablar con una mamá. Pero esta mamá cuenta historias y anécdotas de su vida, de las veces que le ha tocado aconsejar y llamar la atención a su gran familia de más de 300 personas. To read this entry in English, please click here Marleny ha sido la gerente de Melody Flowers desde su creación hace 21 años. Una empresa floricultora colombiana dedicada a la producción de rosas y Gypsophila en la sábana de Bogotá. Melody Flowers es una empresa certificada Florverde Sustainable Flowers y hablamos con ella sobre su rol en la floricultura. Contadora Pública, Marleny comenzó su historia en la floricultura por medio de su esposo, el empresario Felipe Cely quien ha sido emprendedor en la floricultura por más de 40 años y socio fundador de varias empresas floricultoras en el país. “ Yo me involucré a la floricultura varios años después que Felipe porque mis...

Building a family in the flower business

Marleny Farías, manager of Melody Flowers. Courtesy: Melody Flowers A conversation with Marleny Farías is like sitting down and talking to a mother. But this mother tells stories and anecdotes of her life and of the times when she has had to advise and take to task her large family of more than 300 people. Para leer este post en español, por favor haga click aquí. Marleny has been the manager of Melody Flowers since it was created 21 years ago. A Colombian flower company dedicated to the production of roses and gypsophila in the savanna region of Bogotá. Melody Flowers is a Florverde Sustainable Flowers certified company and we talked to the manager about her role in floriculture. As an accountant, Marleny began her history in floriculture through her husband, entrepreneur Felipe Cely, who has been a floriculture entrepreneur for more than 40 years and founding partner of several flower companies in the country. " I got involved in floriculture many years ...

General comparisons between Florverde Sustainable Flowers and Rainforest Alliance Certified

Florverde Sustainable Flowers label. I n the world of standards which aim to certify good environmental, social or quality production practices, we see hundreds of local and global initiatives with diverse levels of recognition in the different destination markets. And it is curious to note that this recognition is more often based on the ability of their communications and marketing strategies rather than on the technical robustness of the standards as a tool for continuous improvement. Para leer este post en español, por favor haga click aquí. On the other hand, there are country-level standards that have approached local producers, understanding their context and responding to their real needs in terms of production, which positions them as technically excellent standards, but with a low remembrance due to the fact that they usually do not have the marketing resources to position themselves internationally, between the supply chain and even less at ...

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