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Friend of the month - July

Have your say in July... Ximena Barrera Rey from Colombia! " WWF Colombia’s Water Stewardship strategy aims to engage companies to look beyond their organizational boundaries, to consider their relationship with water and rethink their sustainability strategy to generate benefits for communities, ecosystems and the business itself " By: Juliana Díaz, MBA. This month we keep talking about environment and water conservation , now with one of our partners. Ximena Barrera Rey is Public Policy and Corporate Responsibility Director of WWF Colombia and also member of the Advisory Council of Florverde Sustainable Flowers .  Florverde and WWF Colombia share a lot  about sustainable management and water conservation in agriculture.  Florverde® Sustainable Flowers:   Taking into account WWF is part of our Advisory Council, how can Florverde® Sustainable Flowers and WWF work together regarding water conservation?   Ximena Barrera: Water conservation...

Friend of the month - June 2015

Have your say in June... Katheryn Mejía from Colombia! Katheryn giving crayons to a little girl "Children are the future and we need to protect them against child labor. We all can be stewards " By: Juliana Díaz, MBA. This week is the World Day against Child Labor. Florverde® Sustainable Flowers standards prevents farms using forced labor or from employing workers under the age of 18 . Our friend of the month is Katheryn Mejía, Director of Social Responsibility of the Association of Colombian Flower Exporters (Asocolflores). We talked with her about this celebration. Florverde® Sustainable Flowers:  On the 12th of june the world will celebrate the World Day against Child Labor. How important is this celebration?  Katheryn Mejía:  One of the major problems of the XXI century is child labor. The ILO (International Labor Organization) says that there are 168 million children working in conditions of illegality in the world . The problem is not ...

5th June, think sustainable

Celebrating World Environment Day everyday One of the graphic pieces we share on social media Climate change does concern us all. Florverde® Sustainable Flowers, its certified farms and their partners are committed to our planet and its wildlife. The Florverde® certification scheme works everyday to protect the environment in a number of ways: it encourages the change to sustainable production practices from local certified farms to the world; work together with allies to spread sustainability worldwide and drive people to be sustainable development change agents. Making a difference with people: Florverde® thinks it really matters when comes to be a sustainable agent. Certified farms teach their employees how to make a difference everyday by education programs in recycling, rainwater reservoirs and preservation of natural or artificial wetlands and introducing them to the wildlife , which lives around the farms -and depends on it to survive. Also works with communities online...

Friend of the month - may 2015

Have your say in May... Nadine Weckardt from Germany! Source: Asocolflores "Once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed! " By: Juliana Díaz, MBA. In the mother's month we had a little chat with Nadine Weckardt, well-known Floral Designer and 2007 European Champion of Floral Design . She's proud of providing her shop with sustainable products and keep her mother's legacy of floral design in her life. Let's see what she thinks about sustainability ! Florverde® Sustainable Flowers:   as a florist how important is for you to work with sustainable flowers? Nadine Weckardt:   I try to work more and more with them because there's times in my shop when i don't want to buy a lot of fresh flowers especially during summertime and i still want my shop to look filled. I also use them a lot during christmas... in arrangements with no waterbase. FSF®:  Do you think european cons...

Current updates available

Florverde® Sustainable Flowers standard updated! Bogotá D.C., 23 January 2015 - W e're proud to present the latest version, 6.0, 6.0-1 of Florverde Sustainable Flowers standard as well as other important documents  carried out along 2014 by our Technical Committee. At the moment these documents can be found in Spanish at the moment at  The Standard section in our website . For English versions please stay in touch, we will notice when it is ready! The updated documents are as follows: Florverde® standards for sustainable flowers and ornamentals production General regulations for Florverde® Sustainable Flowers certification Requirements and criteria list to accomplish Florverde® standard Internal Control System verification list Please don't hesitate to pass on this information to whom it may concern and everyone who is involved in the implementation, verification and accomplishment processes of our standard. If you have any question about these upda...

Friend of the month - April

Have your say in April... Alexis Morgan from Canada! "By considering how we use water to produce goods and services, we can ensure we are generating benefits for people and the planet " By: Juliana Díaz, MBA. Water and soil are the most important resources for flowers production . In commemoration of the World Water Day in March we spoke with Alexis Morgan , Water Stewardship Specialist at WWF International who shared with us some subjects related to the precious liquid. Florverde® Sustainable Flowers:   we know you're aiming to release a report on standards and water at the ISEAL conference, what important results you can share with us? Alexis Morgan:  we're very excited to be releasing a new report on May 21st, 2015 that explores the water elements of a variety of agricultural commodity sustainability standards. Without giving away too much, the report highlights the significant opportunities for standards to learn from and complement each other...

Friend of the month - March

Have your say in March... Caroline Marshall-Foster from the UK! "W hile the men may think they hold the reins it is women who keep this industry going! " We spoke with  Caroline Marshall-Foster , editor to Florist Magazine for 35+ years and she claims 'networking' to be her second name and expertise in the flower industry. Let's see what she has to tell us about Women, Sustainability and flower industry... Florverde® Sustainable Flowers:   On the 8th of March we will celebrate the international Women’s Day, how important is this holiday for the Flower industry? Caroline Marshall: As an international woman I have to say very important!  In truth it really depends on which country.  For example in Russia it’s huge, here in the UK it is only just beginning to make itself felt and then only in areas where there is a strong Eastern European population. In the UK Mother’s Day… which this year is only a week later on March 15 th … is far more important. My...

Friend of the month - February

Have your say in February... Pieter Landman from the Netherlands! "The trend is more getting back to sustainable and honest flowers as a gift, rather than over expensive luxury gifts" We spoke with  Pieter Landman , of the most well known floral designers and owner of Blooming Vision BV. He spoke about his work during Valentine's Day, millenials and aspirational customer trends and  why for florist is important to work with sustainable flowers! Florverde® Sustainable Flowers:  This month USA will celebrate Valentine's Day, how are you preparing for it?  Pieter Landman:    I am already working on product development for the next Valentine's Day, in my profession you have to be pro- active but  the production on the farms is now of course ‎in the highest gear, to bring for all lovers of this planet a beautiful floral gift. FSF®: How have new generations (Y and Z) changed Valentine's Day? Pieter:    Nowadays, new generations hav...