Tingua's Blog

Celebrating World Environment Day everyday One of the graphic pieces we share on social media Climate change does concern us all. Florverde® Sustainable Flowers, its certified farms and their partners are committed to our planet and its wildlife. The Florverde® certification scheme works everyday to protect the environment in a number of ways: it encourages the change to sustainable production practices from local certified farms to the world; work together with allies to spread sustainability worldwide and drive people to be sustainable development change agents. Making a difference with people: Florverde® thinks it really matters when comes to be a sustainable agent. Certified farms teach their employees how to make a difference everyday by education programs in recycling, rainwater reservoirs and preservation of natural or artificial wetlands and introducing them to the wildlife , which lives around the farms -and depends on it to survive. Also works with communities online...

Have your say in May... Nadine Weckardt from Germany! Source: Asocolflores "Once the consumer has bought and experienced an arrangement with sustainable flowers they're amazed! " By: Juliana Díaz, MBA. In the mother's month we had a little chat with Nadine Weckardt, well-known Floral Designer and 2007 European Champion of Floral Design . She's proud of providing her shop with sustainable products and keep her mother's legacy of floral design in her life. Let's see what she thinks about sustainability ! Florverde® Sustainable Flowers:   as a florist how important is for you to work with sustainable flowers? Nadine Weckardt:   I try to work more and more with them because there's times in my shop when i don't want to buy a lot of fresh flowers especially during summertime and i still want my shop to look filled. I also use them a lot during christmas... in arrangements with no waterbase. FSF®:  Do you think european cons...

Florverde® Sustainable Flowers standard updated! Bogotá D.C., 23 January 2015 - W e're proud to present the latest version, 6.0, 6.0-1 of Florverde Sustainable Flowers standard as well as other important documents  carried out along 2014 by our Technical Committee. At the moment these documents can be found in Spanish at the moment at  The Standard section in our website . For English versions please stay in touch, we will notice when it is ready! The updated documents are as follows: Florverde® standards for sustainable flowers and ornamentals production General regulations for Florverde® Sustainable Flowers certification Requirements and criteria list to accomplish Florverde® standard Internal Control System verification list Please don't hesitate to pass on this information to whom it may concern and everyone who is involved in the implementation, verification and accomplishment processes of our standard. If you have any question about these upda...

Have your say in April... Alexis Morgan from Canada! "By considering how we use water to produce goods and services, we can ensure we are generating benefits for people and the planet " By: Juliana Díaz, MBA. Water and soil are the most important resources for flowers production . In commemoration of the World Water Day in March we spoke with Alexis Morgan , Water Stewardship Specialist at WWF International who shared with us some subjects related to the precious liquid. Florverde® Sustainable Flowers:   we know you're aiming to release a report on standards and water at the ISEAL conference, what important results you can share with us? Alexis Morgan:  we're very excited to be releasing a new report on May 21st, 2015 that explores the water elements of a variety of agricultural commodity sustainability standards. Without giving away too much, the report highlights the significant opportunities for standards to learn from and complement each other...

Have your say in March... Caroline Marshall-Foster from the UK! "W hile the men may think they hold the reins it is women who keep this industry going! " We spoke with  Caroline Marshall-Foster , editor to Florist Magazine for 35+ years and she claims 'networking' to be her second name and expertise in the flower industry. Let's see what she has to tell us about Women, Sustainability and flower industry... Florverde® Sustainable Flowers:   On the 8th of March we will celebrate the international Women’s Day, how important is this holiday for the Flower industry? Caroline Marshall: As an international woman I have to say very important!  In truth it really depends on which country.  For example in Russia it’s huge, here in the UK it is only just beginning to make itself felt and then only in areas where there is a strong Eastern European population. In the UK Mother’s Day… which this year is only a week later on March 15 th … is far more important. My...

Have your say in February... Pieter Landman from the Netherlands! "The trend is more getting back to sustainable and honest flowers as a gift, rather than over expensive luxury gifts" We spoke with  Pieter Landman , of the most well known floral designers and owner of Blooming Vision BV. He spoke about his work during Valentine's Day, millenials and aspirational customer trends and  why for florist is important to work with sustainable flowers! Florverde® Sustainable Flowers:  This month USA will celebrate Valentine's Day, how are you preparing for it?  Pieter Landman:    I am already working on product development for the next Valentine's Day, in my profession you have to be pro- active but  the production on the farms is now of course ‎in the highest gear, to bring for all lovers of this planet a beautiful floral gift. FSF®: How have new generations (Y and Z) changed Valentine's Day? Pieter:    Nowadays, new generations hav...

Great participation of Florverde® Sustainable Flowers in PMA Fresh Summit 2014  Juliana Diaz, our Marketing Consultant, sharing  sustainable experiences with visitors During two days Florverde ® Sustainable Flowers participated with a booth at the PMA Summit fair held on the 17-19 th of October in Anaheim- California. We participated at the market trends workshops for the flower industry. On Saturday we received visitors from the supply chain, such as importers, growers and wholesalers who had the experience to learn more about sustainability through our interactive booth. Carlos Oramas from Gems Group having fun with attendees Florverde® was also the sponsor of the Flower Networking Reception. This event had more than 200 attendees who connected with each other to share experiences and ideas. We thank all the visitors who came to our booth and reception during the PMA Summit. Ximena Franco, our scheme Director with Andrés Mejía, GM, Gr...

Have your say in January... Christine Boldt from the USA! "We embrace the notion of an increasingly interconnected world and believe it is the ideal moment to introduce the concept of working together" We spoke with Christine Boldt, B.S. in Accounting from Florida State University. She has been exposed to the flower industry for more than 30 years , as her mother was one of the first woman to own a flower importing company in Miami.  Also she has worked with the Association of Floral Importers of Florida - AFIF on their trade shows from 1999 through 2001 and joined full time from 2004 as Executive Vice President. From supply chain, sustainable flowers and customer trends she highlights the importance that sustainable certification labels have among these. Let's see what she got to tell to the Tingua! Florverde® Sustainable Flowers: How have you seen any change in the supply chain at the flower industry in terms of sustainability?   What is your opinion about Fl...

5 reasons why sustainable flowers will rock this Valentine's Day! www.florverde.org   The most important floral holiday in the year is close and our choices could make a big difference in the industry. Let’s see how they can make the difference! 1. Strict standard which benefits workers and their communities. Now customers care about what’s behind the products they purchase. Buy responsible products means welfare to workers and their families as well as job opportunities for women.       2. We’re obsessed with water resources. We encourage farms to get the best of their rainwater reservoirs. In 2013, 54% of the water used by certified farms came from rainwater. A reservoir from a certified farm in Colombia.   3. We encourage networking to improve results! Thanks to Floriculture sustainability indicators system, companies can measure not only their individual performance, but also a monthly co...